Ipad 11th Generation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ipad 11th Generation sales on Amazon US totaled 123,250 units in July 2026 (▼ 14.6% vs. the prior month), generating an estimated $22,024,337 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.3% of unit volume and 55.7% of revenue, while a typical listing is priced at $331.85. The keyword itself pulled 142,344 Amazon queries over the same period (▼ 15.1% MoM).
Zooming out to the 12-month window ending July 2026, the ipad 11th generation Top 50 moved 1,642,450 units and $284,773,011 in cumulative sales — an average of 136,871 units and $23,731,084 per month. Monthly throughput topped out at 182,250 units in November 2025 and dipped to 104,200 in May 2026, leaving the latest reading 0.7% lower than August 2025.
Ipad 11th Generation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
123.3K
▼ 14.6% MoM
Monthly Revenue 2026/07
$22M
▼ 24.1% MoM
Top 10 Market Share 2026/07
67.3%
Ipad 11th Generation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ipad 11th generation listing on Amazon US in July 2026 is ASIN B0B8STRJYJ (Brand: MoKo), which sold 10,000 units at $9.95 apiece — equal to 8.1% of every unit tracked in this report.
The Top 10 ASINs account for 83,000 units and $12,273,810 in July 2026 — 67.3% of unit volume and 55.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ipad 11th Generation' on Amazon
July 2026
Is 67.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B8STRJYJ
MoKo for iPad (A16) 11th Generation Case, iPad 10th Gen Case, Navy Blue | For iPad 11/10.9 Inch Case 2025/2022, Slim Stand Hard PC Translucent Back Shell Smart Cover,Support Touch ID,Auto Wake/Sleep
10K
▲ 0.0%vs. prior month
$96.5K
latest month
12-month trend
B0BDKJFRX4
ProCase 2 Pcs Screen Protector for iPad A16 2025 11th 11" /10th 2022 10.9 | Tempered Glass Film Guard -Clear
10K
▲ 0.0%vs. prior month
$65.5K
latest month
12-month trend
B0BJPXXM7D
Ailun 2Pack Screen Protector for iPad A16 2025 11th 11"/10th Gen 2022 10.9" | Tempered Glass, Face ID Compatible, Apple Pencil Compatible, Case Friendly
10K
▲ 0.0%vs. prior month
$79.8K
latest month
12-month trend
B0DZ75TN5F
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
10K
▲ 0.0%vs. prior month
$4M
latest month
12-month trend
B0DZ77D5HL
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver
8K
▼ 20.0%vs. prior month
$3.1M
latest month
12-month trend
B0BK8RFV57
SEYMAC stock Case for iPad (A16) 11th/10th Generation 11''/10.9'' 2025/2022, Full-Body Drop Protection Case with Screen Protector &360° Rotate Hand Strap/Stand, Black
8K
▼ 20.0%vs. prior month
$223.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ipad 11th Generation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing ipad 11th generation brand in July 2026, moving 38,000 units across 5 ASINs for 45.8% of Top 10 volume. MoKo follows with 10,000 units (12.0%), ahead of ProCase on 10,000 units (12.0%).
With 6 brands splitting the Top 10 and 69.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $292.60, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
5 ASINs in Top 10
45.8%
Units
38K
Revenue
$11.7M
Avg. price
$292.60
B0DZ75TN5F
$399.00·★4.7·27.6K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
Units sold10KB0DZ77D5HL
$399.99·★4.7·27.6K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver
Units sold8KB0DZ7871B8
$399.00·★4.7·27.6K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink
Units sold7KB08264XHCZ
$101.00·★4.1·15.7K revsApple iPad, 10.2-Inch, Wi-Fi, 32GB, Space Gray (Renewed)
Units sold7KB09HK12K5M
$163.99·★4.3·4.6K revsApple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
Units sold6K
MoKo
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$96.5K
Avg. price
$9.95
B0B8STRJYJ
$9.95·★4.6·42.9K revsMoKo for iPad (A16) 11th Generation Case, iPad 10th Gen Case, Navy Blue | For iPad 11/10.9 Inch Case 2025/2022, Slim Stand Hard PC Translucent Back Shell Smart Cover,Support Touch ID,Auto Wake/Sleep
Units sold10K
ProCase
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$65.5K
Avg. price
$6.99
B0BDKJFRX4
$6.99·★4.7·65.6K revsProCase 2 Pcs Screen Protector for iPad A16 2025 11th 11" /10th 2022 10.9 | Tempered Glass Film Guard -Clear
Units sold10K
Trending Ipad 11th Generation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09HK12K5M booked 6K units at $163.99, with ▲ 200.0% MoM change. On the growth side, B0BTR8W14K leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0F639WKQP close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09HK12K5M
Apple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
Price
$163.99
Rating
4.3
Reviews
4.6K
Latest month sales
B0BTR8W14K
2022 Apple iPad (10.9-inch, Wi-Fi, 64GB) - Silver (Renewed)
Price
$269.99
Rating
4.4
Reviews
1.2K
Latest month sales
B0F639WKQP
Apple iPad, 2025 with A16 Chip (11-inch, Wi-Fi, 128GB) - Blue (Renewed)
Unlock to view ASIN details and product titles
Price
$339.85
Rating
4.6
Reviews
88
Latest month sales
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