Tablet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tablet sales on Amazon US totaled 105,500 units in July 2026 (▼ 27.9% vs. the prior month), generating an estimated $23,411,994 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.5% of unit volume and 68.4% of revenue, while a typical listing is priced at $197.65. The keyword itself pulled 508,368 Amazon queries over the same period (▼ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the tablet Top 50 moved 1,096,900 units and $229,065,599 in cumulative sales — an average of 91,408 units and $19,088,800 per month. Monthly throughput topped out at 143,600 units in June 2026 and dipped to 59,900 in August 2025, leaving the latest reading 76.1% higher than August 2025.
Tablet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
105.5K
▼ 27.9% MoM
Monthly Revenue 2026/07
$23.4M
▼ 22.1% MoM
Top 10 Market Share 2026/07
63.5%
Tablet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tablet listing on Amazon US in July 2026 is ASIN B0DZ75TN5F (Brand: Apple), which sold 10,000 units at $399.00 apiece — equal to 9.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 67,000 units and $16,014,850 in July 2026 — 63.5% of unit volume and 68.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tablet' on Amazon
July 2026
Is 63.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DZ75TN5F
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
10K
▲ 0.0%vs. prior month
$4M
latest month
12-month trend
B0DZ77D5HL
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver
8K
▼ 20.0%vs. prior month
$3.1M
latest month
12-month trend
B0FVXMHHRP
Samsung Galaxy Tab A11+ 6GB RAM, 128GB Storage, Expandable Storage, Gray | Optimized Performance, Long Lasting Battery, Large Display, Dolby Atmos Speakers, AI Assist, Slim, Light, 2 Year Warranty
8K
▼ 20.0%vs. prior month
$2M
latest month
12-month trend
B0DZ7871B8
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink
7K
▼ 30.0%vs. prior month
$2.9M
latest month
12-month trend
B08264XHCZ
Apple iPad, 10.2-Inch, Wi-Fi, 32GB, Space Gray (Renewed)
7K
▼ 12.5%vs. prior month
$699K
latest month
12-month trend
B09HK12K5M
Apple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
6K
▲ 200.0%vs. prior month
$1M
latest month
12-month trend
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Best Tablet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing tablet brand in July 2026, moving 48,000 units across 7 ASINs for 71.6% of Top 10 volume. Amazon follows with 11,000 units (16.4%), ahead of Samsung on 8,000 units (11.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $79.99 to $299.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
7 ASINs in Top 10
71.6%
Units
48K
Revenue
$12.8M
Avg. price
$238.41
B0DZ75TN5F
$399.00·★4.7·27.6K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
Units sold10KB0DZ77D5HL
$399.99·★4.7·27.6K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver
Units sold8KB0DZ7871B8
$399.00·★4.7·27.6K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink
Units sold7KB08264XHCZ
$97.99·★4.1·15.7K revsApple iPad, 10.2-Inch, Wi-Fi, 32GB, Space Gray (Renewed)
Units sold7KB09HK12K5M
$163.99·★4.3·4.6K revsApple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
Units sold6KB083C567C3
$93.99·★4.1·15.7K revsApple 2019 iPad 7th Gen (10.2-inch, Wi-Fi, 32GB) Silver (Renewed)
Units sold5KB08KZ8GXK8
$114.90·★4.3·9.1K revsApple iPad (10.2-inch, Wi-Fi, 32GB) - Silver (Latest Model, 8th Generation) (Renewed)
Units sold5K
Amazon
2 ASINs in Top 10
16.4%
Units
11K
Revenue
$1.2M
Avg. price
$79.99
B0BL8WSCH3
$69.99·★4.4·19.6K revsAmazon Fire 7 Kids tablet (newest model) ages 3-7. Top-selling 7" kids tablet on Amazon. Includes ad-free and exclusive content, easy parental controls, 10-hr battery, 16 GB, Purple
Units sold6KB0CVDZ7WYW
$89.99·★4.5·10.2K revsAmazon Fire HD 8 tablet (newest model), 8” HD Display, 4GB memory, 64GB, responsive and vibrant, designed for portable entertainment, Black
Units sold5K
Samsung
1 ASIN in Top 10
11.9%
Units
8K
Revenue
$2M
Avg. price
$299.99
B0FVXMHHRP
$299.99·★4.6·2.1K revsSamsung Galaxy Tab A11+ 6GB RAM, 128GB Storage, Expandable Storage, Gray | Optimized Performance, Long Lasting Battery, Large Display, Dolby Atmos Speakers, AI Assist, Slim, Light, 2 Year Warranty
Units sold8K
Trending Tablet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09HK12K5M booked 6K units at $163.99, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09HK12K5M
Apple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
Price
$163.99
Rating
4.3
Reviews
4.6K
Latest month sales
B083C567C3
Apple 2019 iPad 7th Gen (10.2-inch, Wi-Fi, 32GB) Silver (Renewed)
Price
$93.99
Rating
4.1
Reviews
15.7K
Latest month sales
B08KZ8GXK8
Apple iPad (10.2-inch, Wi-Fi, 32GB) - Silver (Latest Model, 8th Generation) (Renewed)
Unlock to view ASIN details and product titles
Price
$114.90
Rating
4.3
Reviews
9.1K
Latest month sales
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