Instax Mini 12 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Instax Mini 12 sales on Amazon US totaled 48,200 units in July 2026 (▼ 9.3% vs. the prior month), generating an estimated $2,985,725 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.0% of unit volume and 65.3% of revenue, while a typical listing is priced at $115.41. The keyword itself pulled 13,371 Amazon queries over the same period (▼ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the instax mini 12 Top 50 moved 519,850 units and $34,452,611 in cumulative sales — an average of 43,321 units and $2,871,051 per month. Monthly throughput topped out at 78,850 units in December 2025 and dipped to 28,650 in May 2026, leaving the latest reading 26.0% higher than August 2025.
Instax Mini 12 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
48.2K
▼ 9.3% MoM
Monthly Revenue 2026/07
$3M
▼ 13.5% MoM
Top 10 Market Share 2026/07
83.0%
Instax Mini 12 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold instax mini 12 listing on Amazon US in July 2026 is ASIN B00EB4ADQW (Brand: Fujifilm), which sold 10,000 units at $17.50 apiece — equal to 20.7% of every unit tracked in this report.
The Top 10 ASINs account for 40,000 units and $1,948,970 in July 2026 — 83.0% of unit volume and 65.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Instax Mini 12' on Amazon
July 2026
Is 83.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00EB4ADQW
Fujifilm Instax Mini Instant Film Twin Pack (White), 20 Photos | The instax film ensures sharp
10K
▲ 0.0%vs. prior month
$175.5K
latest month
12-month trend
B01D0Q7JU4
Fujifilm Instax Mini Instant Film, 10 Sheets x 5 Packs (Total 50 Shoots)
10K
▲ 0.0%vs. prior month
$592.6K
latest month
12-month trend
B07PV34FLF
Fujifilm INSTAX Mini Instant Film (White) for Fujifilm Mini 8,9,11,12 Cameras w/Quality Photo Microfiber Cloth (20 Prints)
10K
▲ 0.0%vs. prior month
$328.9K
latest month
12-month trend
B0H6NDYCJD
Fujifilm Instax Mini Instant Film, 20 Sheets – White Daylight ISO 800 for Instax Mini 13, 12, 11, 41 Cameras –Bundeld with The Tudak Store Microfiber Cleaning Cloth
2K
vs. prior month
$63.4K
latest month
12-month trend
B00HX6MS5O
Fujifilm Instax Mini Film Two Instant Film Twin Packs - 40 EXP Total, ISO 800, Compatible to Mini Evo, Mini 40, 12, 11, 9, Bundeld with Premium Balveli Microfiber Cloth
2K
▼ 50.0%vs. prior month
$99.7K
latest month
12-month trend
B0FY3LN7J7
Fujifilm Instax Mini 12 Pink Bundle 2026
2K
▲ 100.0%vs. prior month
$180.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Instax Mini 12 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0H6NDYCJD booked 2K units at $32.95. On the growth side, B0GRH779CT leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0FY3LN7J7 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H6NDYCJD
Fujifilm Instax Mini Instant Film, 20 Sheets – White Daylight ISO 800 for Instax Mini 13, 12, 11, 41 Cameras –Bundeld with The Tudak Store Microfiber Cleaning Cloth
Price
$32.95
Rating
4.8
Reviews
34
Latest month sales
B0GRH779CT
Fujifilm instax mini 13 Instant Film Camera - Dreamy Purple
Price
$93.95
Rating
4.3
Reviews
55
Latest month sales
B0FY3LN7J7
Fujifilm Instax Mini 12 Pink Bundle 2026
Unlock to view ASIN details and product titles
Price
$91.84
Rating
4.6
Reviews
982
Latest month sales
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