Film Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Film sales on Amazon US totaled 85,400 units in July 2026 (▼ 0.9% vs. the prior month), generating an estimated $3,890,103 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.3% of unit volume and 71.4% of revenue, while a typical listing is priced at $57.02. The keyword itself pulled 20,893 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the film Top 50 moved 845,400 units and $36,359,248 in cumulative sales — an average of 70,450 units and $3,029,937 per month. Monthly throughput topped out at 97,400 units in December 2025 and dipped to 49,500 in May 2026, leaving the latest reading 38.0% higher than August 2025.
Film Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.4K
▼ 0.9% MoM
Monthly Revenue 2026/07
$3.9M
▲ 4.5% MoM
Top 10 Market Share 2026/07
77.3%
Film Market Share & Sales Concentration on Amazon US — July 2026
The most-sold film listing on Amazon US in July 2026 is ASIN B004R4N2B4 (Brand: KODAK), which sold 10,000 units at $30.63 apiece — equal to 11.7% of every unit tracked in this report.
The Top 10 ASINs account for 66,000 units and $2,776,010 in July 2026 — 77.3% of unit volume and 71.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Film' on Amazon
July 2026
Is 77.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B004R4N2B4
Kodak Ultramax 400 Color Print Film 36 Exp. 35mm DX 400 135-36 (108 Pics) (Pack of 3), Basic
10K
▲ 0.0%vs. prior month
$306.7K
latest month
12-month trend
B00EB4ADQW
Fujifilm Instax Mini Instant Film Twin Pack (White), 20 Photos | The instax film ensures sharp
10K
▲ 0.0%vs. prior month
$175.5K
latest month
12-month trend
B01D0Q7JU4
Fujifilm Instax Mini Instant Film, 10 Sheets x 5 Packs (Total 50 Shoots)
10K
▲ 0.0%vs. prior month
$592.6K
latest month
12-month trend
B07PV34FLF
Fujifilm INSTAX Mini Instant Film (White) for Fujifilm Mini 8,9,11,12 Cameras w/Quality Photo Microfiber Cloth (20 Prints)
10K
▲ 0.0%vs. prior month
$328.9K
latest month
12-month trend
B0BRYT2N4D
Fujifilm Instax Mini Instant Camera Film: 20 Shoots Total, (10 Sheets x 2) - Capture Memories Anytime, Anywhere - Boomph's Comprehensive Ultimate Performance Cloth Solution for Perfect Picture Quality
9K
▼ 10.0%vs. prior month
$352.4K
latest month
12-month trend
B07NWRG5T4
Fujifilm Instax Mini Instant Film Value Pack - 120 Photos
5K
▲ 900.0%vs. prior month
$514.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Film Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fujifilm is the best-performing film brand in July 2026, moving 44,000 units across 5 ASINs for 66.7% of Top 10 volume. KODAK follows with 15,000 units (22.7%), ahead of Polaroid on 4,000 units (6.1%).
With 4 brands splitting the Top 10 and 95.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.26 to $68.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fujifilm
5 ASINs in Top 10
66.7%
Units
44K
Revenue
$2M
Avg. price
$45.92
B00EB4ADQW
$17.50·★4.8·112.7K revsFujifilm Instax Mini Instant Film Twin Pack (White), 20 Photos | The instax film ensures sharp
Units sold10KB01D0Q7JU4
$56.05·★4.7·5.1K revsFujifilm Instax Mini Instant Film, 10 Sheets x 5 Packs (Total 50 Shoots)
Units sold10KB07PV34FLF
$31.99·★4.7·1.2K revsFujifilm INSTAX Mini Instant Film (White) for Fujifilm Mini 8,9,11,12 Cameras w/Quality Photo Microfiber Cloth (20 Prints)
Units sold10KB0BRYT2N4D
$35.95·★4.8·6.6K revsFujifilm Instax Mini Instant Camera Film: 20 Shoots Total, (10 Sheets x 2) - Capture Memories Anytime, Anywhere - Boomph's Comprehensive Ultimate Performance Cloth Solution for Perfect Picture Quality
Units sold9KB07NWRG5T4
$88.09·★4.8·6.5K revsFujifilm Instax Mini Instant Film Value Pack - 120 Photos
Units sold5K
KODAK
2 ASINs in Top 10
22.7%
Units
15K
Revenue
$407.2K
Avg. price
$25.26
B004R4N2B4
$30.63·★4.8·5.3K revsKodak Ultramax 400 Color Print Film 36 Exp. 35mm DX 400 135-36 (108 Pics) (Pack of 3), Basic
Units sold10KB0044ABZWE
$19.89·★4.7·1.7K revsKodak 6033963 Gold 200 135/24 Film (Pack of 2)
Units sold5K
Polaroid
2 ASINs in Top 10
6.1%
Units
4K
Revenue
$276K
Avg. price
$68.99
B084GXXLM7
$84.99·★4.6·22.5K revsPolaroid Instant Color I-Type Film - 40x Film Pack (40 Photos) (6010) | 40x Film Pack (40 Photos) (6010)
Units sold2KB0BW9QKYZK
$52.99·★4.4·1.3K revsPolaroid Color i-Type Film, Triple Pack, 24 Instant Camera Photos | Film with Iconic White Frame, Compatible with Now, Now+, Flip, I-2 & Lab, Battery-Free Film
Units sold2K
Trending Film Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07NWRG5T4 booked 5K units at $88.09, with ▲ 900.0% MoM change. On the growth side, B01MRHXNEM leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0044ABZWE close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07NWRG5T4
Fujifilm Instax Mini Instant Film Value Pack - 120 Photos
Price
$88.09
Rating
4.8
Reviews
6.5K
Latest month sales
B01MRHXNEM
Kodak Tri-X 400TX Professional Black & White Film ISO 400, 35mm, 24 Exposures (3 Pack)
Price
$25.95
Rating
4.8
Reviews
1.6K
Latest month sales
B0044ABZWE
Kodak 6033963 Gold 200 135/24 Film (Pack of 2)
Unlock to view ASIN details and product titles
Price
$19.89
Rating
4.7
Reviews
1.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this film report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card