Fujifilm Instax Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fujifilm Instax sales on Amazon US totaled 62,450 units in July 2026 (▼ 5.8% vs. the prior month), generating an estimated $4,434,163 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.1% of unit volume and 56.1% of revenue, while a typical listing is priced at $148.84. The keyword itself pulled 13,377 Amazon queries over the same period (▼ 2.4% MoM).
Zooming out to the 12-month window ending July 2026, the fujifilm instax Top 50 moved 626,900 units and $44,999,293 in cumulative sales — an average of 52,242 units and $3,749,941 per month. Monthly throughput topped out at 97,750 units in December 2025 and dipped to 33,400 in May 2026, leaving the latest reading 55.9% higher than August 2025.
Fujifilm Instax Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
62.5K
▼ 5.8% MoM
Monthly Revenue 2026/07
$4.4M
▼ 0.7% MoM
Top 10 Market Share 2026/07
80.1%
Fujifilm Instax Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fujifilm instax listing on Amazon US in July 2026 is ASIN B00EB4ADQW (Brand: Fujifilm), which sold 10,000 units at $17.50 apiece — equal to 16.0% of every unit tracked in this report.
The Top 10 ASINs account for 50,000 units and $2,488,010 in July 2026 — 80.1% of unit volume and 56.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fujifilm Instax' on Amazon
July 2026
Is 80.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00EB4ADQW
FUJIFILM Instax Mini Instant Film Twin Pack (White), 20 Photos | The instax film ensures sharp
10K
▲ 0.0%vs. prior month
$175.5K
latest month
12-month trend
B01D0Q7JU4
Fujifilm Instax Mini Instant Film, 10 Sheets x 5 Packs (Total 50 Shoots)
10K
▲ 0.0%vs. prior month
$592.6K
latest month
12-month trend
B07PV34FLF
Fujifilm INSTAX Mini Instant Film (White) for Fujifilm Mini 8,9,11,12 Cameras w/Quality Photo Microfiber Cloth (20 Prints)
10K
▲ 0.0%vs. prior month
$328.9K
latest month
12-month trend
B0BRYT2N4D
Fujifilm Instax Mini Instant Camera Film: 20 Shoots Total, (10 Sheets x 2) - Capture Memories Anytime, Anywhere - Boomph's Comprehensive Ultimate Performance Cloth Solution for Perfect Picture Quality
9K
▼ 10.0%vs. prior month
$352.4K
latest month
12-month trend
B07NWRG5T4
Fujifilm Instax Mini Instant Film Value Pack - 120 Photos
5K
▲ 900.0%vs. prior month
$514.7K
latest month
12-month trend
B00HX6MS5O
Fujifilm Instax Mini Film Two Instant Film Twin Packs - 40 EXP Total, ISO 800, Compatible to Mini Evo, Mini 40, 12, 11, 9, Bundeld with Premium Balveli Microfiber Cloth
2K
▼ 50.0%vs. prior month
$99.7K
latest month
12-month trend
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Trending Fujifilm Instax Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07NWRG5T4 booked 5K units at $88.36, with ▲ 900.0% MoM change. On the growth side, B0GRHD4MGZ leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07NWRG5T4
Fujifilm Instax Mini Instant Film Value Pack - 120 Photos
Price
$88.36
Rating
4.8
Reviews
6.5K
Latest month sales
B0B193C2FZ
Fujifilm Instax Mini 41 Instant Camera Vintage Black. + Fujifilm Value Pack (40 Sheets) + Shutter Accessories Bundle, Includes Vintage Style Compatible Carrying Case, Black Photo Album 64 Pockets
Price
$169.95
Rating
4.5
Reviews
1.1K
Latest month sales
B0GRHD4MGZ
Fujifilm instax mini 13 Instant Film Camera - Lagoon Green
Unlock to view ASIN details and product titles
Price
$93.95
Rating
4.3
Reviews
50
Latest month sales
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