Il Makiage Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Il Makiage sales on Amazon US totaled 669,700 units in July 2026 (▼ 31.7% vs. the prior month), generating an estimated $15,682,259 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 55.1% of revenue, while a typical listing is priced at $24.51. The keyword itself pulled 17,316 Amazon queries over the same period (▼ 21.9% MoM).
Zooming out to the 12-month window ending July 2026, the il makiage Top 50 moved 8,119,200 units and $188,651,777 in cumulative sales — an average of 676,600 units and $15,720,981 per month. Monthly throughput topped out at 980,000 units in June 2026 and dipped to 361,000 in May 2026, leaving the latest reading 5.5% higher than August 2025.
Il Makiage Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
669.7K
▼ 31.7% MoM
Monthly Revenue 2026/07
$15.7M
▼ 34.7% MoM
Top 10 Market Share 2026/07
58.2%
Il Makiage Market Share & Sales Concentration on Amazon US — July 2026
The most-sold il makiage listing on Amazon US in July 2026 is ASIN B07BVYZL88 (Brand: LUMIFY), which sold 100,000 units at $18.99 apiece — equal to 14.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $8,642,600 in July 2026 — 58.2% of unit volume and 55.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Il Makiage' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
100K
vs. prior month
$1.8M
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B00949CTQQ
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▼ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B00PBX3L7K
COSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
40K
▼ 60.0%vs. prior month
$689.2K
latest month
12-month trend
B09XMYFTB7
e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Il Makiage Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUMIFY is the best-performing il makiage brand in July 2026, moving 100,000 units across 1 ASIN for 25.6% of Top 10 volume. SimplyVital follows with 50,000 units (12.8%), ahead of Paula's Choice on 40,000 units (10.3%).
Volume is spread across 10 brands, with the top three holding 48.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.99 to $37.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUMIFY
1 ASIN in Top 10
25.6%
Units
100K
Revenue
$1.8M
Avg. price
$18.99
B07BVYZL88
$18.99·★4.8·70.1K revsLUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Units sold100K
SimplyVital
1 ASIN in Top 10
12.8%
Units
50K
Revenue
$1.1M
Avg. price
$19.98
B0BBSP2JNQ
$19.98·★4.4·37.1K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
Paula's Choice
1 ASIN in Top 10
10.3%
Units
40K
Revenue
$1.5M
Avg. price
$37.00
B00949CTQQ
$37.00·★4.5·116.4K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40K
Trending Il Makiage Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07BVYZL88 booked 100K units at $18.99. On the growth side, B07BYG7D2V leads positive momentum with ▲ 250.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Price
$18.99
Rating
4.8
Reviews
70.1K
Latest month sales
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Price
$9.99
Rating
4.6
Reviews
60K
Latest month sales
B07BYG7D2V
Westmore Beauty 60 Second Eye Effects - Light to Medium - 0.33 fl. oz | Tinted firming gel, under eye cream for puffiness and bags under eyes 0.33 fl. oz
Unlock to view ASIN details and product titles
Price
$39.00
Rating
3.5
Reviews
2.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this il makiage report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card