Hyojo Blind Box Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hyojo Blind Box sales on Amazon US totaled 22,150 units in July 2026 (▲ 25.7% vs. the prior month), generating an estimated $343,424 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 55.8% of revenue, while a typical listing is priced at $16.11. The keyword itself pulled 15,584 Amazon queries over the same period (▼ 27.4% MoM).
Zooming out to the 12-month window ending July 2026, the hyojo blind box Top 50 moved 210,300 units and $4,444,484 in cumulative sales — an average of 17,525 units and $370,374 per month. Monthly throughput topped out at 32,150 units in December 2025 and dipped to 8,250 in May 2026, leaving the latest reading 151.7% higher than August 2025.
Hyojo Blind Box Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
22.1K
▲ 25.7% MoM
Monthly Revenue 2026/07
$343.4K
▲ 17.5% MoM
Top 10 Market Share 2026/07
56.9%
Hyojo Blind Box Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hyojo blind box listing on Amazon US in July 2026 is ASIN B0FXYG3QP3 (Brand: HAPPY HAUL), which sold 3,000 units at $9.97 apiece — equal to 13.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,600 units and $191,712 in July 2026 — 56.9% of unit volume and 55.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hyojo Blind Box' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FXYG3QP3
HAPPY HAUL HAPPY HAUL Disney Stitch Sleepy Stars Vinyl Plush Clip-on Surprise Toy | Drop 2 Blind Box Collectible Stuffed Toy, 5.5-Inch Plush with Vinyl Face by Just Play, Short-Run Drop, Ages 8+
3K
vs. prior month
$31.2K
latest month
12-month trend
B0DBQLY5NS
JoyCat Sensory Beehive Toy with 5 Bees for Babies 6-12 Months, Shower Gift | Little hands can grab, shake, hide, and place soft bees back in the hive for rattle, crinkle, and mirror play
2K
▲ 0.0%vs. prior month
$47.7K
latest month
12-month trend
B0FXYGXFTL
HAPPY HAUL HAPPY HAUL Disney Into the Woods Vinyl Plush Clip-on Surprise Toy | Drop 2 Blind Box Collectible, 5.5-Inch Plush with Vinyl Face by Just Play, Short-Run Drop, Ages 8+
2K
vs. prior month
$27.2K
latest month
12-month trend
B0FHJKFR5J
Sonix x Sanrio Hello Kitty & Friends Peekers - Pastel Series Blind Box - Adhesive Decorative Mini Figures - Includes Hello Kitty, My Melody, Kuromi, Little Twin Stars, or Mystery Character
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0GDNPL3ZY
Hyojo Pop-Tarts Series, Blind Box Mixed Material Squishy Collectible, Limited Edition, 3 to Collect, Frosted Cherry, Wild Berry, Cookies & Crème,Gift for All Ages
1K
vs. prior month
$11.5K
latest month
12-month trend
B0CL6Q2BDG
POP MART The Monsters - Exciting Macarons Vinyl Plush Blind Box, Single Box | LABUBU Doll Ver. 1.0, Random Design Plush Figure Toy, Bag Charms, Keychain Collectible Toys, Gift for Kids, Single Box
800
▲ 100.0%vs. prior month
$22K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hyojo Blind Box Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HAPPY HAUL is the best-performing hyojo blind box brand in July 2026, moving 5,000 units across 2 ASINs for 39.7% of Top 10 volume. JoyCat follows with 2,000 units (15.9%), ahead of Hyojo on 1,700 units (13.5%).
With 7 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $20.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HAPPY HAUL
2 ASINs in Top 10
39.7%
Units
5K
Revenue
$58.4K
Avg. price
$9.97
B0FXYG3QP3
$9.97·★4.4·68 revsHAPPY HAUL HAPPY HAUL Disney Stitch Sleepy Stars Vinyl Plush Clip-on Surprise Toy | Drop 2 Blind Box Collectible Stuffed Toy, 5.5-Inch Plush with Vinyl Face by Just Play, Short-Run Drop, Ages 8+
Units sold3KB0FXYGXFTL
$9.97·★4.1·57 revsHAPPY HAUL HAPPY HAUL Disney Into the Woods Vinyl Plush Clip-on Surprise Toy | Drop 2 Blind Box Collectible, 5.5-Inch Plush with Vinyl Face by Just Play, Short-Run Drop, Ages 8+
Units sold2K
JoyCat
1 ASIN in Top 10
15.9%
Units
2K
Revenue
$47.7K
Avg. price
$20.24
B0DBQLY5NS
$20.24·★4.9·1.3K revsJoyCat Sensory Beehive Toy with 5 Bees for Babies 6-12 Months, Shower Gift | Little hands can grab, shake, hide, and place soft bees back in the hive for rattle, crinkle, and mirror play
Units sold2K
Hyojo
2 ASINs in Top 10
13.5%
Units
1.7K
Revenue
$20.6K
Avg. price
$11.99
B0GDNPL3ZY
$10.99·★4.7·31 revsHyojo Pop-Tarts Series, Blind Box Mixed Material Squishy Collectible, Limited Edition, 3 to Collect, Frosted Cherry, Wild Berry, Cookies & Crème,Gift for All Ages
Units sold1KB0GDP8FSPF
$12.99·★5.0·10 revsHyojo and Krispy Kreme™ Doughnuts Series, Blind Box Mixed Material Squishy Collectible, Limited Edition, 3 to Collect, Chocolate Iced, Original Glazed Cinnamon Roll, Original Glazed Doughnut Dots
Units sold700
Trending Hyojo Blind Box Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CL6Q2BDG leads positive momentum with ▲ 100.0% MoM growth on 800 units, with B0G19GV1PP close behind at ▲ 100.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CL6Q2BDG
POP MART The Monsters - Exciting Macarons Vinyl Plush Blind Box, Single Box | LABUBU Doll Ver. 1.0, Random Design Plush Figure Toy, Bag Charms, Keychain Collectible Toys, Gift for Kids, Single Box
Price
$26.99
Rating
4.6
Reviews
1.7K
Latest month sales
B0G19GV1PP
52TOYS Minions Bob & Tim – Best Buddies Forever Series Vinyl Plush Keychain Collectible Toy- 1PC Action Figures with Soft Touch, Movable Joints, Perfect for Home Decor & Gifts
Price
$24.99
Rating
4.6
Reviews
63
Latest month sales
B0GDX71CX4
MINISO Naruto Shippuden Cute Beast Party Series Blind Box - Naruto/Kakashi/Uchiha Character Design - Desktop Ornament/Gift - 1 Random Piece
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.7
Reviews
110
Latest month sales
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