Hygiene Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hygiene sales on Amazon US totaled 3,510,000 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $47,348,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 28.5% of unit volume and 24.5% of revenue, while a typical listing is priced at $13.09. The keyword itself pulled 22,145 Amazon queries over the same period (▲ 10.5% MoM).
Zooming out to the 12-month window ending July 2026, the hygiene Top 50 moved 38,129,700 units and $526,237,416 in cumulative sales — an average of 3,177,475 units and $43,853,118 per month. Monthly throughput topped out at 3,670,000 units in June 2026 and dipped to 2,156,000 in May 2026, leaving the latest reading 11.4% higher than August 2025.
Hygiene Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3.5M
▼ 4.4% MoM
Monthly Revenue 2026/07
$47.3M
▼ 2.7% MoM
Top 10 Market Share 2026/07
28.5%
Hygiene Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hygiene listing on Amazon US in July 2026 is ASIN B005PLQIQ4 (Brand: Crest), which sold 100,000 units at $8.99 apiece — equal to 2.8% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $11,623,000 in July 2026 — 28.5% of unit volume and 24.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hygiene' on Amazon
July 2026
Is 28.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B005PLQIQ4
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
100K
▲ 0.0%vs. prior month
$899K
latest month
12-month trend
B00HSC9F2C
Clorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B074PVTPBW
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
100K
▲ 0.0%vs. prior month
$1.3M
latest month
12-month trend
B07F2MQ9NJ
MED PRIDE Sterile Alcohol Prep Pads, 70% Isopropyl, 2-Ply, 200-Count Pack
100K
▲ 0.0%vs. prior month
$699K
latest month
12-month trend
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Best Hygiene Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing hygiene brand in July 2026, moving 100,000 units across 1 ASIN for 10.0% of Top 10 volume. Clorox follows with 100,000 units (10.0%), ahead of TheraBreath on 100,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 30.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$899K
Avg. price
$8.99
B005PLQIQ4
$8.99·★4.8·53.1K revsCrest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Units sold100K
Clorox
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$1.2M
Avg. price
$12.78
B00HSC9F2C
$12.78·★4.8·120.9K revsClorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Units sold100K
TheraBreath
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$1.5M
Avg. price
$14.97
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100K
Trending Hygiene Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0758F8KDC leads positive momentum with ▲ 400.0% MoM growth on 50K units, with B072YVWBXH close behind at ▲ 50.0% MoM on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Price
$29.95
Rating
4.5
Reviews
137.8K
Latest month sales
B08V3JGB1F
Kitsch Dermaplane Razor for Women Face – Terracotta, 12 pcs | Face Razors for Women & Men, Eyebrow Razor & Face Shaver – Exfoliating Facial Razor & Dermaplaner as Tool for Smoother Skin
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.3
Reviews
37.7K
Latest month sales
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