Husband Birthday Card Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Husband Birthday Card sales on Amazon US totaled 90,500 units in July 2026 (▼ 2.8% vs. the prior month), generating an estimated $716,381 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.7% of unit volume and 55.9% of revenue, while a typical listing is priced at $7.34. The keyword itself pulled 29,136 Amazon queries over the same period (▲ 19.0% MoM).
Zooming out to the 12-month window ending July 2026, the husband birthday card Top 50 moved 1,004,250 units and $8,556,232 in cumulative sales — an average of 83,688 units and $713,019 per month. Monthly throughput topped out at 142,050 units in February 2026 and dipped to 43,100 in May 2026, leaving the latest reading 42.2% higher than August 2025.
Husband Birthday Card Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.5K
▼ 2.8% MoM
Monthly Revenue 2026/07
$716.4K
▼ 6.9% MoM
Top 10 Market Share 2026/07
49.7%
Husband Birthday Card Market Share & Sales Concentration on Amazon US — July 2026
The most-sold husband birthday card listing on Amazon US in July 2026 is ASIN B0FL1VTHDQ (Brand: TKGIFTHOT), which sold 6,000 units at $9.99 apiece — equal to 6.6% of every unit tracked in this report.
The Top 10 ASINs account for 45,000 units and $400,490 in July 2026 — 49.7% of unit volume and 55.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Husband Birthday Card' on Amazon
July 2026
Is 49.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FL1VTHDQ
Gifts for Him Her Boyfriend Girlfriend Men Women Crochet Alien for My Love
6K
▲ 0.0%vs. prior month
$58K
latest month
12-month trend
B07BJ68K16
Hallmark Birthday Cards with Envelopes, Assorted 12-Pack (Happy!) | Hand-embellished details with glitter and ribbon. White envelopes included. Premium paper stock., 4.7 x 6.8 in
6K
▲ 0.0%vs. prior month
$71.9K
latest month
12-month trend
B0CFQ78QPC
MZD8391 Pop Up Birthday Card with Music, Light, Firework For Men Women | Play Birthday Song, Fireworks & Lights Dance, Blowable Candle, 3D Musical Happy Birthday Cards Gift for Mom Kids Dad Wife
5K
▲ 25.0%vs. prior month
$48.9K
latest month
12-month trend
B0GKY4S1GL
IDU Birthday Card Gifts for Husband Wife Men Women | Happy Birthday Cards Gifts Decorations for Men Women Him Her Boyfriend Girlfriend Couple
5K
▲ 25.0%vs. prior month
$32.5K
latest month
12-month trend
B0FH4CB7CP
Pop Up Birthday Cards for Men, LED Light & Music Blow The Candle | 3D Balloons, Singing Happy Birthday gifts Card for Husband - Women, Kids, Son, Her, & Dad
4K
▼ 20.0%vs. prior month
$39.2K
latest month
12-month trend
B0CHM598ZQ
Powbrace 13" Birthday Gift Bag with Tissue Paper & Card(1 Pack Black Gold) | Foil Stamping Gift Bags, Starry Sky Gift Bags, Happy Birthday Gift Bag for Men Women,Gift Bag Medium size
4K
▼ 20.0%vs. prior month
$23.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Husband Birthday Card Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hallmark is the best-performing husband birthday card brand in July 2026, moving 9,000 units across 2 ASINs for 20.0% of Top 10 volume. TKGIFTHOT follows with 6,000 units (13.3%), ahead of MZD8391 on 5,000 units (11.1%).
Volume is spread across 9 brands, with the top three holding 44.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hallmark
2 ASINs in Top 10
20.0%
Units
9K
Revenue
$89.9K
Avg. price
$8.99
B07BJ68K16
$11.99·★4.6·9.2K revsHallmark Birthday Cards with Envelopes, Assorted 12-Pack (Happy!) | Hand-embellished details with glitter and ribbon. White envelopes included. Premium paper stock., 4.7 x 6.8 in
Units sold6KB09RND4QD3
$5.99·★4.8·2.1K revsHallmark Romantic Birthday Card (With You Beside Me)
Units sold3K
TKGIFTHOT
1 ASIN in Top 10
13.3%
Units
6K
Revenue
$58K
Avg. price
$9.99
B0FL1VTHDQ
$9.99·★4.8·947 revsGifts for Him Her Boyfriend Girlfriend Men Women Crochet Alien for My Love
Units sold6K
MZD8391
1 ASIN in Top 10
11.1%
Units
5K
Revenue
$48.9K
Avg. price
$9.99
B0CFQ78QPC
$9.99·★4.7·5K revsMZD8391 Pop Up Birthday Card with Music, Light, Firework For Men Women | Play Birthday Song, Fireworks & Lights Dance, Blowable Candle, 3D Musical Happy Birthday Cards Gift for Mom Kids Dad Wife
Units sold5K
Trending Husband Birthday Card Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09RND4QD3 booked 3K units at $5.99, with ▲ 50.0% MoM change. On the growth side, B0GX9BV2YN leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B01LZO63HA close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09RND4QD3
Hallmark Romantic Birthday Card (With You Beside Me)
Price
$5.99
Rating
4.8
Reviews
2.1K
Latest month sales
B0GX9BV2YN
Happy Birthday to My Forever Card, Romantic Birthday Card Gift for Husband Wife Boyfriend Girlfriend Partner, Love Bday Cards for Him or Her
Price
$5.99
Rating
4.8
Reviews
93
Latest month sales
B01LZO63HA
Hallmark Birthday Card for Him (Extra Attention), Color Band Cake (0499RZB1194)
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.8
Reviews
3.8K
Latest month sales
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