Hubba Bubba Gum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hubba Bubba Gum sales on Amazon US totaled 190,500 units in July 2026 (▼ 15.0% vs. the prior month), generating an estimated $2,877,765 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.0% of unit volume and 39.3% of revenue, while a typical listing is priced at $16.47. The keyword itself pulled 17,977 Amazon queries over the same period (▲ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the hubba bubba gum Top 50 moved 2,472,600 units and $38,377,282 in cumulative sales — an average of 206,050 units and $3,198,107 per month. Monthly throughput topped out at 227,500 units in April 2026 and dipped to 155,700 in May 2026, leaving the latest reading 7.9% higher than August 2025.
Hubba Bubba Gum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
190.5K
▼ 15.0% MoM
Monthly Revenue 2026/07
$2.9M
▼ 14.8% MoM
Top 10 Market Share 2026/07
43.0%
Hubba Bubba Gum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hubba bubba gum listing on Amazon US in July 2026 is ASIN B0CD32WPZV (Brand: Neuro), which sold 10,000 units at $30.99 apiece — equal to 5.2% of every unit tracked in this report.
The Top 10 ASINs account for 82,000 units and $1,130,170 in July 2026 — 43.0% of unit volume and 39.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hubba Bubba Gum' on Amazon
July 2026
Is 43.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CD32WPZV
Neuro Energy & Focus Gum, Peppermint, 90 Count | 40mg Natural Caffeine Gum, 60mg L-Theanine, Vitamin B6 + B12, Sugar Free, Vegan, Clean Nootropic Energy & Focus Supplement
10K
▲ 0.0%vs. prior month
$308.7K
latest month
12-month trend
B001GM60J6
EXTRA Gum Sweet Watermelon Sugarfree Bulk Chewing Gum, 15 Count, 10 Pack | Long Lasting Juicy Watermelon Flavor, Individually Wrapped Packs for Sharing, Great for Fresh Breath at School, Work, Travel
10K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
B0083GJLEO
ECLIPSE Spearmint Sugar Free Minty Chewing Gum 180 ct, Bulk Pack | Crisp spearmint sugar free gum, for easy chewing at work, school, commutes, study and travel, lunch box breath refresh
10K
▲ 0.0%vs. prior month
$84.4K
latest month
12-month trend
B0083GJLT4
Orbit Bubblemint Sugar Free Chewing Gum, Value Bulk Pack, 180 Piece Bag | Bubblemint sugar free gum in a resealable bag, refresh breath after meals, desk drawers, travel and on the go, mint gum
10K
▼ 50.0%vs. prior month
$99.4K
latest month
12-month trend
B01J278YIQ
Ice Breakers Arctic Grape Sugar-Free Gum Pouch, 8.11 oz, 100 ct | Arctic Grape Sugar-Free Gum Cubes with Cooling Crystals, Resealable Pouch for Car, Office and Fresh Breath, 100 ct
9K
▼ 10.0%vs. prior month
$76K
latest month
12-month trend
B002RGU0M8
Push Pop Candy Lollipops - Individually Wrapped Variety Candy Party Pack - 24 Count Lollipops in Assorted Fruity Flavors - Fun Candy for Gifts, Celebrations, Party Favors, Gift Baskets, & Birthdays
7K
▼ 22.2%vs. prior month
$120.3K
latest month
12-month trend
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Best Hubba Bubba Gum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ice Breakers is the best-performing hubba bubba gum brand in July 2026, moving 15,000 units across 2 ASINs for 18.3% of Top 10 volume. Neuro follows with 10,000 units (12.2%), ahead of WRIGLEY'S EXTRA on 10,000 units (12.2%).
Volume is spread across 9 brands, with the top three holding 42.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.99 to $30.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ice Breakers
2 ASINs in Top 10
18.3%
Units
15K
Revenue
$192.1K
Avg. price
$14.16
B01J278YIQ
$8.44·★4.6·13.3K revsIce Breakers Arctic Grape Sugar-Free Gum Pouch, 8.11 oz, 100 ct | Arctic Grape Sugar-Free Gum Cubes with Cooling Crystals, Resealable Pouch for Car, Office and Fresh Breath, 100 ct
Units sold9KB07N7ZCN8L
$19.89·★4.8·7.7K revsIce Breakers Peppermint Sugar-Free Gum Bottles, 3.24 oz, 6 ct | Peppermint Sugar-Free Gum Cubes with Cooling Crystals, Bottles for Car Cup Holders, Desk Drawers and Sharing, 6 ct
Units sold6K
Neuro
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$308.7K
Avg. price
$30.99
B0CD32WPZV
$30.99·★4.2·17.8K revsNeuro Energy & Focus Gum, Peppermint, 90 Count | 40mg Natural Caffeine Gum, 60mg L-Theanine, Vitamin B6 + B12, Sugar Free, Vegan, Clean Nootropic Energy & Focus Supplement
Units sold10K
WRIGLEY'S EXTRA
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$139.9K
Avg. price
$13.99
B001GM60J6
$13.99·★4.8·8.9K revsEXTRA Gum Sweet Watermelon Sugarfree Bulk Chewing Gum, 15 Count, 10 Pack | Long Lasting Juicy Watermelon Flavor, Individually Wrapped Packs for Sharing, Great for Fresh Breath at School, Work, Travel
Units sold10K
Trending Hubba Bubba Gum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01CU5ZJIU booked 6K units at $4.50, with ▼ 14.3% MoM change. On the growth side, B00DISGV1S leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0CYNFDQ3D close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01CU5ZJIU
PUR Gum Bubblegum, Xylitol Gum, No Artificial Flavor, 55 Count | No Artificial Sweeteners, Vegan, Sugar Free, Gluten Free, Soy Free, Nut & Peanut Free, Swiss Made, Keto Friendly chewing gum
Price
$4.50
Rating
4.2
Reviews
12K
Latest month sales
B00DISGV1S
ORBIT Gum Bubblemint Sugar Free Gum Fresh Breath 120pc Bulk Bottle | Fresh breath on the go: sugar free mint gum, sugarless chewing gum, 120 piece resealable bulk bottle
Price
$6.99
Rating
4.6
Reviews
3.9K
Latest month sales
B0CYNFDQ3D
Bazooka Bubble Gum Sugar-Free Chewing Gum Cubes | Bulk in Resealable Bag, 100 Ct in Original Pink Flavor w/Bazooka Joe Comics, Baseball Party Favors, Nostalgic 90s Candy
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.0
Reviews
912
Latest month sales
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