Dum Dums Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dum Dums sales on Amazon US totaled 300,400 units in July 2026 (▼ 6.1% vs. the prior month), generating an estimated $3,228,148 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 46.5% of revenue, while a typical listing is priced at $16.52. The keyword itself pulled 29,455 Amazon queries over the same period (▲ 38.5% MoM).
Zooming out to the 12-month window ending July 2026, the dum dums Top 50 moved 3,420,200 units and $39,884,640 in cumulative sales — an average of 285,017 units and $3,323,720 per month. Monthly throughput topped out at 412,000 units in October 2025 and dipped to 202,100 in May 2026, leaving the latest reading 14.1% higher than August 2025.
Dum Dums Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
300.4K
▼ 6.1% MoM
Monthly Revenue 2026/07
$3.2M
▼ 6.5% MoM
Top 10 Market Share 2026/07
56.6%
Dum Dums Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dum dums listing on Amazon US in July 2026 is ASIN B00KRFL5SO (Brand: Mott's), which sold 30,000 units at $6.97 apiece — equal to 10.0% of every unit tracked in this report.
The Top 10 ASINs account for 170,000 units and $1,500,100 in July 2026 — 56.6% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dum Dums' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00KRFL5SO
Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack) | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C
30K
▲ 0.0%vs. prior month
$209.1K
latest month
12-month trend
B09VRJFML3
LIFE SAVERS Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
30K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend
B07WXJFFSY
STARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
20K
▲ 0.0%vs. prior month
$88K
latest month
12-month trend
B00BGVLO1G
YumEarth Organic Vitamin C Pops Variety Pack, 40 Fruit Flavored Favorites Lollipops, Allergy Friendly, Gluten Free, Non-GMO, Vegan, No Artificial Dyes
20K
▲ 0.0%vs. prior month
$139.8K
latest month
12-month trend
B0FQ64M7HQ
STARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
20K
▲ 0.0%vs. prior month
$87.4K
latest month
12-month trend
B003WECB5S
Charms Blow Pop Lollipops - Individually Wrapped Dual Candy and Gum Suckers - Peanut Free, Gluten Free - Bulk Treat for Kids and Adults - Assorted Flavors, 100 Count (4 lb 1 oz.)
10K
▲ 0.0%vs. prior month
$139.7K
latest month
12-month trend
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Best Dum Dums Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Starburst is the best-performing dum dums brand in July 2026, moving 40,000 units across 2 ASINs for 23.5% of Top 10 volume. Mott's follows with 30,000 units (17.6%), ahead of Life Savers on 30,000 units (17.6%).
Volume is spread across 9 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.74 to $6.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Starburst
2 ASINs in Top 10
23.5%
Units
40K
Revenue
$175.4K
Avg. price
$3.74
B07WXJFFSY
$3.99·★4.8·15.9K revsSTARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
Units sold20KB0FQ64M7HQ
$3.49·★4.7·1.6K revsSTARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
Units sold20K
Mott's
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$209.1K
Avg. price
$6.97
B00KRFL5SO
$6.97·★4.7·64.1K revsMott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack) | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C
Units sold30K
Life Savers
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$149.1K
Avg. price
$4.49
B09VRJFML3
$4.49·★4.8·14.4K revsLIFE SAVERS Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
Units sold30K
Trending Dum Dums Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DTHMVNK9 leads positive momentum with ▲ 400.0% MoM growth on 2K units, with B008CC8XAW close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DTHMVNK9
Colombina Bon Bon Bum Assorted Lollipops Fruit Hard Candy, Individually Wrapped Sweet Fruit Pops, 48 Count (Pack of 1)
Price
$5.49
Rating
4.6
Reviews
638
Latest month sales
B008CC8XAW
YumEarth Organic Pops Variety Pack, 40 Fruit Flavored Favorites Lollipops, Allergy Friendly, Gluten Free, Non-GMO, Vegan, No Artificial Flavors or Dyes
Price
$10.49
Rating
4.8
Reviews
19.7K
Latest month sales
B0CHXKY1HD
SNICKERS, TWIX, MILKY WAY and 3 MUSKETEERS Soccer Watch Party Candy Individually Wrapped Chocolate Candy Bars Football Variety Pack, Sharing Size, 8.31 Oz Bulk Bag
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
2.8K
Latest month sales
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