How To Train Your Dragon Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
How To Train Your Dragon Toys sales on Amazon US totaled 25,600 units in July 2026 (▼ 22.8% vs. the prior month), generating an estimated $1,890,628 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.5% of unit volume and 91.5% of revenue, while a typical listing is priced at $27.65. The keyword itself pulled 23,362 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the how to train your dragon toys Top 50 moved 588,550 units and $62,089,728 in cumulative sales — an average of 49,046 units and $5,174,144 per month. Monthly throughput topped out at 170,000 units in November 2025 and dipped to 13,550 in May 2026, leaving the latest reading 2.8% lower than August 2025.
How To Train Your Dragon Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.6K
▼ 22.8% MoM
Monthly Revenue 2026/07
$1.9M
▼ 42.9% MoM
Top 10 Market Share 2026/07
69.5%
How To Train Your Dragon Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold how to train your dragon toys listing on Amazon US in July 2026 is ASIN B0D2JGYX3F (Brand: Nex), which sold 5,000 units at $299.00 apiece — equal to 19.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 17,800 units and $1,730,160 in July 2026 — 69.5% of unit volume and 91.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'How To Train Your Dragon Toys' on Amazon
July 2026
Is 69.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D2JGYX3F
Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights, Parties and Playdates
5K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
B0DJ17HYMR
LEGO NINJAGO Lloyd's Green Forest Dragon Toy - Pretend Play Building Toy for Boys and Girls, Ages 6+ - Birthday Gift for Kids - Dragon Figurine with 2 Minifigures for Kids - 71829
3K
▲ 50.0%vs. prior month
$59.9K
latest month
12-month trend
B0FMSCF8GT
LEGO Icons How to Train Your Dragon: Toothless Building Set for Adults, Ages 18+ - Room Decor for Office, Bedroom, or Book Shelf - Collectible for Movie Fans - Gift Idea for Birthdays - 10375
2K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
B0DWSLFSHZ
3D Printed Dragon Eggs with Dragon Inside - 12Inch,Articulated Fidget 3D Printed Animals, Interesting Decorative Gift, Easter Basket Essentials Stuffers (Glow in the Dark)
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0DY2TGLWQ
SGftre Complete Kite with Handle, Line & Accessories,Easy to Fly for Kids & Adults, Perfect for Beach, Park, Family Outdoor Activities
2K
▼ 33.3%vs. prior month
$35.1K
latest month
12-month trend
B0GF2V28DF
12PCS 3D Printed Dragon Eggs,Prefilled Easter Eggs with Dragon Fidget Toys | Halloween Party Favors Stocking Stuffers Gifts 3D Printed Animals Fidget Dinosaur Toys, Classroom Prizes Supplies for Kids
900
▼ 55.0%vs. prior month
$16.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best How To Train Your Dragon Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nex is the best-performing how to train your dragon toys brand in July 2026, moving 5,000 units across 1 ASIN for 28.1% of Top 10 volume. LEGO follows with 5,000 units (28.1%), ahead of SYEFKJSA on 2,000 units (11.2%).
With 8 brands splitting the Top 10 and 67.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $299.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nex
1 ASIN in Top 10
28.1%
Units
5K
Revenue
$1.4M
Avg. price
$299.00
B0D2JGYX3F
$299.00·★4.7·5.1K revsNex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights, Parties and Playdates
Units sold5K
LEGO
2 ASINs in Top 10
28.1%
Units
5K
Revenue
$199.8K
Avg. price
$44.97
B0DJ17HYMR
$19.96·★4.8·1.4K revsLEGO NINJAGO Lloyd's Green Forest Dragon Toy - Pretend Play Building Toy for Boys and Girls, Ages 6+ - Birthday Gift for Kids - Dragon Figurine with 2 Minifigures for Kids - 71829
Units sold3KB0FMSCF8GT
$69.99·★4.9·487 revsLEGO Icons How to Train Your Dragon: Toothless Building Set for Adults, Ages 18+ - Room Decor for Office, Bedroom, or Book Shelf - Collectible for Movie Fans - Gift Idea for Birthdays - 10375
Units sold2K
SYEFKJSA
1 ASIN in Top 10
11.2%
Units
2K
Revenue
$20K
Avg. price
$9.98
B0DWSLFSHZ
$9.98·★4.5·696 revs3D Printed Dragon Eggs with Dragon Inside - 12Inch,Articulated Fidget 3D Printed Animals, Interesting Decorative Gift, Easter Basket Essentials Stuffers (Glow in the Dark)
Units sold2K
Trending How To Train Your Dragon Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DD58F9R9 booked 800 units at $14.88, with ▲ 60.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DD58F9R9
Dreamworks Dragons Toothless & Hiccup Action Figures Viking Rider Duo | 13-Inch Toothless Dragon Toy, 3-Inch Hiccup Viking Action Figure, Real Feel Wings, Pretend Play Gifts for Kids Ages 4+
Price
$14.88
Rating
4.5
Reviews
1.3K
Latest month sales
B0FC2T6SFR
How To Train Your Dragon Boys Backpack, Toothless Kids Bag, Dragon Backpack For Boys, One Size Gray
Price
$37.99
Rating
4.4
Reviews
211
Latest month sales
B0DD4XJGBY
Dreamworks Dragons Deadly Nadder & Astrid Action Figures Viking Rider Duo | 13-Inch Nadder Dragon Toy, 3-Inch Astrid Viking Action Figure, Real Feel Wings, Pretend Play Gifts for Kids Ages 4+
Unlock to view ASIN details and product titles
Price
$14.88
Rating
4.8
Reviews
1.1K
Latest month sales
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