How Deep Will You Go Card Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
How Deep Will You Go Card Game sales on Amazon US totaled 35,150 units in July 2026 (▲ 16.8% vs. the prior month), generating an estimated $739,812 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 63.7% of revenue, while a typical listing is priced at $22.28. The keyword itself pulled 22,131 Amazon queries over the same period (▲ 53.0% MoM).
Zooming out to the 12-month window ending July 2026, the how deep will you go card game Top 50 moved 546,700 units and $11,807,851 in cumulative sales — an average of 45,558 units and $983,988 per month. Monthly throughput topped out at 119,500 units in December 2025 and dipped to 14,000 in May 2026, leaving the latest reading 7.5% lower than August 2025.
How Deep Will You Go Card Game Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
35.1K
▲ 16.8% MoM
Monthly Revenue 2026/07
$739.8K
▲ 7.7% MoM
Top 10 Market Share 2026/07
65.4%
How Deep Will You Go Card Game Market Share & Sales Concentration on Amazon US — July 2026
The most-sold how deep will you go card game listing on Amazon US in July 2026 is ASIN B0B7V56B7H (Brand: WE'RE NOT REALLY STRANGERS), which sold 4,000 units at $20.00 apiece — equal to 11.4% of every unit tracked in this report.
The Top 10 ASINs account for 23,000 units and $471,140 in July 2026 — 65.4% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'How Deep Will You Go Card Game' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B7V56B7H
WE'RE NOT REALLY STRANGERS Couples Edition, Conversation Card Game | 150 Conversation Cards for Couples, Couples Card Game for Memorable Date Nights & Game Nights, Ages 15+, 2 Players
4K
▲ 33.3%vs. prior month
$80K
latest month
12-month trend
B08PQ14F57
Let's Get Deep, A Question Card Game for Couples by Relatable | Great for Date Night Ideas, Couples Gifts, and Long Distance Relationship Games, Includes 200 Cards
4K
▲ 100.0%vs. prior month
$51.4K
latest month
12-month trend
B092GM9NWH
WE'RE NOT REALLY STRANGERS Card Game, Conversation Card Game for Adults | 150 Cards for Adults, Teens, Couples, & Strangers - Icebreaker Questions for Game Night or Date Night, Ages 15+, 2-6 Players
3K
▲ 0.0%vs. prior month
$75K
latest month
12-month trend
B0D2JG7873
Horrible Therapist: Extra Horrible Edition by Exploding Kittens - A Card Game for 3-8 Players, Ages 17+ - Adult Party Game for Family Night
3K
▲ 50.0%vs. prior month
$62.7K
latest month
12-month trend
B0DLBRKW5V
Put A Finger Down Party Card Game for Groups and Game Night | Party gameplay, Conversation starter, Group activity, Quick setup, Ages 14+, Social game night
3K
▲ 50.0%vs. prior month
$41.2K
latest month
12-month trend
B0CR4G7CPD
The Ultimate Date Night Game, A Fun Couples Game by Relatable | Relationship Card Game for Home Date Nights, Includes 200 Cards, Spinner, and Instructions
2K
▲ 100.0%vs. prior month
$30K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best How Deep Will You Go Card Game Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WE'RE NOT REALLY STRANGERS is the best-performing how deep will you go card game brand in July 2026, moving 7,000 units across 2 ASINs for 30.4% of Top 10 volume. WHAT DO YOU MEME? follows with 6,000 units (26.1%), ahead of Exploding Kittens on 3,000 units (13.0%).
With 8 brands splitting the Top 10 and 69.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.98 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WE'RE NOT REALLY STRANGERS
2 ASINs in Top 10
30.4%
Units
7K
Revenue
$155K
Avg. price
$22.50
B0B7V56B7H
$20.00·★4.6·2.7K revsWE'RE NOT REALLY STRANGERS Couples Edition, Conversation Card Game | 150 Conversation Cards for Couples, Couples Card Game for Memorable Date Nights & Game Nights, Ages 15+, 2 Players
Units sold4KB092GM9NWH
$25.00·★4.7·6K revsWE'RE NOT REALLY STRANGERS Card Game, Conversation Card Game for Adults | 150 Cards for Adults, Teens, Couples, & Strangers - Icebreaker Questions for Game Night or Date Night, Ages 15+, 2-6 Players
Units sold3K
WHAT DO YOU MEME?
2 ASINs in Top 10
26.1%
Units
6K
Revenue
$81.3K
Avg. price
$13.98
B08PQ14F57
$12.97·★4.5·6.2K revsLet's Get Deep, A Question Card Game for Couples by Relatable | Great for Date Night Ideas, Couples Gifts, and Long Distance Relationship Games, Includes 200 Cards
Units sold4KB0CR4G7CPD
$14.99·★4.5·959 revsThe Ultimate Date Night Game, A Fun Couples Game by Relatable | Relationship Card Game for Home Date Nights, Includes 200 Cards, Spinner, and Instructions
Units sold2K
Exploding Kittens
1 ASIN in Top 10
13.0%
Units
3K
Revenue
$62.7K
Avg. price
$24.99
B0D2JG7873
$24.99·★4.5·2.8K revsHorrible Therapist: Extra Horrible Edition by Exploding Kittens - A Card Game for 3-8 Players, Ages 17+ - Adult Party Game for Family Night
Units sold3K
Trending How Deep Will You Go Card Game Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BKQYYQCS booked 1K units at $29.99, with ▲ 42.9% MoM change. On the growth side, B08PQ14F57 leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0CR4G7CPD close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BKQYYQCS
{THE AND} Couples Edition - 199 Meaningful Conversation Cards for Couples - Questions to Deepen Connection & Build Relationships - Date Night Card Game for Adults By The Skin Deep
Price
$29.99
Rating
4.4
Reviews
696
Latest month sales
B08PQ14F57
Let's Get Deep, A Question Card Game for Couples by Relatable | Great for Date Night Ideas, Couples Gifts, and Long Distance Relationship Games, Includes 200 Cards
Price
$12.97
Rating
4.5
Reviews
6.2K
Latest month sales
B0CR4G7CPD
The Ultimate Date Night Game, A Fun Couples Game by Relatable | Relationship Card Game for Home Date Nights, Includes 200 Cards, Spinner, and Instructions
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.5
Reviews
959
Latest month sales
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