Honey Noir Lipstick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Honey Noir Lipstick sales on Amazon US totaled 120,300 units in July 2026 (▼ 51.1% vs. the prior month), generating an estimated $1,963,728 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.3% of unit volume and 69.9% of revenue, while a typical listing is priced at $15.61. The keyword itself pulled 17,174 Amazon queries over the same period (▼ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the honey noir lipstick Top 50 moved 1,699,600 units and $26,627,836 in cumulative sales — an average of 141,633 units and $2,218,986 per month. Monthly throughput topped out at 246,200 units in June 2026 and dipped to 66,300 in May 2026, leaving the latest reading 16.0% higher than August 2025.
Honey Noir Lipstick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
120.3K
▼ 51.1% MoM
Monthly Revenue 2026/07
$2M
▼ 60.0% MoM
Top 10 Market Share 2026/07
62.3%
Honey Noir Lipstick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold honey noir lipstick listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 24.9% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 75,000 units and $1,373,040 in July 2026 — 62.3% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Honey Noir Lipstick' on Amazon
July 2026
Is 62.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0F9D2R74D
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
9K
▼ 70.0%vs. prior month
$207.5K
latest month
12-month trend
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
9K
▲ 12.5%vs. prior month
$80.1K
latest month
12-month trend
B0BGSW6XBP
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof chestnut brown lip tint with comfortable all-day wear for natural-looking lips from day to night.
6K
▼ 33.3%vs. prior month
$132K
latest month
12-month trend
B0DKF34N9R
Burt's Bees Lip Shimmer Nude Collection, Tinted Lip Balm, 0.09 oz., 3 Tubes | Moisturizing for All Day Hydration, Natural Glowy Pigmented Finish, Buildable Color, 3 Warm Shades
6K
▼ 25.0%vs. prior month
$72.5K
latest month
12-month trend
B08S57F6JH
e.l.f. Sheer Slick Lipstick, Hydrating Lipstick For Sheer Color With A Shiny Finish, Infused With Vitamin E, Vegan & Cruelty-free, Black Cherry
3K
▲ 50.0%vs. prior month
$15K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Honey Noir Lipstick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing honey noir lipstick brand in July 2026, moving 39,000 units across 2 ASINs for 52.0% of Top 10 volume. Burt's Bees follows with 15,000 units (20.0%), ahead of Wonderskin on 6,000 units (8.0%).
With 7 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.90 to $23.13, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
2 ASINs in Top 10
52.0%
Units
39K
Revenue
$893.3K
Avg. price
$23.13
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30KB0F9D2R74D
$21.25·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold9K
Burt's Bees
2 ASINs in Top 10
20.0%
Units
15K
Revenue
$152.6K
Avg. price
$10.90
B0163BMUFM
$9.98·★4.6·23K revsBurt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
Units sold9KB0DKF34N9R
$11.82·★4.6·2.8K revsBurt's Bees Lip Shimmer Nude Collection, Tinted Lip Balm, 0.09 oz., 3 Tubes | Moisturizing for All Day Hydration, Natural Glowy Pigmented Finish, Buildable Color, 3 Warm Shades
Units sold6K
Wonderskin
1 ASIN in Top 10
8.0%
Units
6K
Revenue
$132K
Avg. price
$19.80
B0BGSW6XBP
$19.80·★3.8·32.4K revsWonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof chestnut brown lip tint with comfortable all-day wear for natural-looking lips from day to night.
Units sold6K
Trending Honey Noir Lipstick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B08S57F6JH booked 3K units at $5.00, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08S57F6JH
e.l.f. Sheer Slick Lipstick, Hydrating Lipstick For Sheer Color With A Shiny Finish, Infused With Vitamin E, Vegan & Cruelty-free, Black Cherry
Price
$5.00
Rating
4.6
Reviews
3.1K
Latest month sales
B004BCT7G6
L'Oréal Paris Colour Riche Lipstick, Fairest Nude, 0.13 oz.
Price
$7.97
Rating
4.4
Reviews
29.4K
Latest month sales
B09JL5PCJ6
e.l.f. Hydrating Core Lip Shine with Shea Butter & Vitamin E, Tinted Lip Balm for A Smooth, Glossy Finish & Long-Lasting Moisture, Ecstatic Deep Berry
Unlock to view ASIN details and product titles
Price
$6.75
Rating
4.3
Reviews
15.8K
Latest month sales
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