Legal Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Legal Pads sales on Amazon US totaled 157,000 units in July 2026 (▲ 1.6% vs. the prior month), generating an estimated $1,780,636 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 56.2% of revenue, while a typical listing is priced at $12.51. The keyword itself pulled 81,704 Amazon queries over the same period (▲ 29.7% MoM).
Zooming out to the 12-month window ending July 2026, the legal pads Top 50 moved 1,689,400 units and $19,255,263 in cumulative sales — an average of 140,783 units and $1,604,605 per month. Monthly throughput topped out at 178,200 units in January 2026 and dipped to 84,200 in May 2026, leaving the latest reading 4.2% higher than August 2025.
Legal Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
157K
▲ 1.6% MoM
Monthly Revenue 2026/07
$1.8M
▼ 1.1% MoM
Top 10 Market Share 2026/07
61.1%
Legal Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold legal pads listing on Amazon US in July 2026 is ASIN B00QSR9PRI (Brand: Amazon Basics), which sold 20,000 units at $8.60 apiece — equal to 12.7% of every unit tracked in this report.
The Top 10 ASINs account for 96,000 units and $999,880 in July 2026 — 61.1% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Legal Pads' on Amazon
July 2026
Is 61.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00QSR9PRI
Amazon Basics Narrow Ruled Lined Writing Note Pads for Notes, Office Supplies, 5" x 8", White, 12-Pack of 50 Pages, Perforated
20K
▲ 0.0%vs. prior month
$195K
latest month
12-month trend
B00QSR9URI
Amazon Basics Wide Ruled Lined Writing Note Pads for Office Supplies, 8.5" x 11.75", White, 12-Pack of 50 Perforated Sheets
20K
▼ 33.3%vs. prior month
$263.4K
latest month
12-month trend
B00QSR9KFU
Amazon Basics Wide Ruled Lined Writing Pads, 8.5" x 11.75", Canary, 12-Pack of 50 Perforated Sheets, Sturdy Backing
10K
▲ 0.0%vs. prior month
$135.1K
latest month
12-month trend
B0D4YX9DW3
5pcs Small Note Pads 5x8 Notebook College Ruled Legal Pads Color Notepads 5 Pack Study Back Writing Pads 5 x 8 Perforated Narrow Ruled Pads of Paper for School & Office Supplies 30 Sheets/Pack
10K
▲ 0.0%vs. prior month
$67.8K
latest month
12-month trend
B08VF9B772
Oxford Spiral Notebook, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Pastel Pink, Orange, Yellow, Green, Blue and Purple, 70 Sheets (63756), Set of 6
9K
▲ 200.0%vs. prior month
$75.1K
latest month
12-month trend
B00QSR9BT0
Amazon Basics 50-Sheet Narrow Ruled Lined Writing Note Pad, 5" x 8", 12-Pack, Canary, Perforated
8K
▲ 14.3%vs. prior month
$72.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Legal Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing legal pads brand in July 2026, moving 64,000 units across 5 ASINs for 66.7% of Top 10 volume. Oxford follows with 17,000 units (17.7%), ahead of AILZFEI on 15,000 units (15.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.89 to $11.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
5 ASINs in Top 10
66.7%
Units
64K
Revenue
$718K
Avg. price
$10.22
B00QSR9PRI
$8.60·★4.8·21.2K revsAmazon Basics Narrow Ruled Lined Writing Note Pads for Notes, Office Supplies, 5" x 8", White, 12-Pack of 50 Pages, Perforated
Units sold20KB00QSR9URI
$12.61·★4.7·82K revsAmazon Basics Wide Ruled Lined Writing Note Pads for Office Supplies, 8.5" x 11.75", White, 12-Pack of 50 Perforated Sheets
Units sold20KB00QSR9KFU
$13.82·★4.7·82K revsAmazon Basics Wide Ruled Lined Writing Pads, 8.5" x 11.75", Canary, 12-Pack of 50 Perforated Sheets, Sturdy Backing
Units sold10KB00QSR9BT0
$8.10·★4.7·16K revsAmazon Basics 50-Sheet Narrow Ruled Lined Writing Note Pad, 5" x 8", 12-Pack, Canary, Perforated
Units sold8KB07TQ8567K
$7.98·★4.7·82K revsAmazon Basics Narrow Ruled Writing Pads, Perforated, 5" x 8", Multicolor, 6-Pack of 50 Sheets
Units sold6K
Oxford
3 ASINs in Top 10
17.7%
Units
17K
Revenue
$180.2K
Avg. price
$11.77
B08VF9B772
$8.99·★4.8·8.9K revsOxford Spiral Notebook, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Pastel Pink, Orange, Yellow, Green, Blue and Purple, 70 Sheets (63756), Set of 6
Units sold9KB0C7RPNWM2
$14.92·★4.7·792 revsOxford 8.5 x 11 Inch Legal Pads, 12 Pack, Wide Ruled on Both Sides, White Lined Paper, 50 Perforated Sheets per Pad, Made in the USA (74030)
Units sold4KB0C7RR3QGT
$11.40·★4.7·1.4K revsOxford Legal Pads, 12 Pack, Premium Note Pads, 50 Legal Ruled 5" x 8" Sheets, Bright White Paper with Firm Back, Small Portable Notepads
Units sold4K
AILZFEI
2 ASINs in Top 10
15.6%
Units
15K
Revenue
$101.7K
Avg. price
$6.89
B0D4YX9DW3
$6.89·★4.6·6K revs5pcs Small Note Pads 5x8 Notebook College Ruled Legal Pads Color Notepads 5 Pack Study Back Writing Pads 5 x 8 Perforated Narrow Ruled Pads of Paper for School & Office Supplies 30 Sheets/Pack
Units sold10KB0DBLKGNZ7
$6.89·★4.6·6K revsAILZFEI 5pcs Colored Note Pads 5x8 College Ruled Small Legal Pads Paper Notepads 5 Pack Study Back Writing Pads 5 x 8 Paper Pads Perforated Narrow Ruled Pads of Paper 30 Sheets/Pack
Units sold5K
Trending Legal Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08VF9B772 booked 9K units at $8.99, with ▲ 200.0% MoM change. On the growth side, B0C7RRMW6Y leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08VF9B772
Oxford Spiral Notebook, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Pastel Pink, Orange, Yellow, Green, Blue and Purple, 70 Sheets (63756), Set of 6
Price
$8.99
Rating
4.8
Reviews
8.9K
Latest month sales
B0C7RPNWM2
Oxford 8.5 x 11 Inch Legal Pads, 12 Pack, Wide Ruled on Both Sides, White Lined Paper, 50 Perforated Sheets per Pad, Made in the USA (74030)
Price
$14.92
Rating
4.7
Reviews
792
Latest month sales
B0C7RRMW6Y
Oxford Premium Legal Pads, 12 Pack, Premium Note Pads, 50 Jr. Legal Ruled 5" x 8" Sheets, Canary Yellow Paper with Firm Back, Small Portable Notepads
Unlock to view ASIN details and product titles
Price
$11.01
Rating
4.7
Reviews
1.3K
Latest month sales
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