Hole Puncher Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hole Puncher sales on Amazon US totaled 121,750 units in July 2026 (▲ 26.2% vs. the prior month), generating an estimated $1,248,114 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.1% of unit volume and 62.0% of revenue, while a typical listing is priced at $11.28. The keyword itself pulled 57,296 Amazon queries over the same period (▲ 40.7% MoM).
Zooming out to the 12-month window ending July 2026, the hole puncher Top 50 moved 1,246,150 units and $12,982,454 in cumulative sales — an average of 103,846 units and $1,081,871 per month. Monthly throughput topped out at 130,800 units in September 2025 and dipped to 60,100 in May 2026, leaving the latest reading 6.7% lower than August 2025.
Hole Puncher Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
121.8K
▲ 26.2% MoM
Monthly Revenue 2026/07
$1.2M
▲ 22.0% MoM
Top 10 Market Share 2026/07
64.1%
Hole Puncher Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hole puncher listing on Amazon US in July 2026 is ASIN B0879YNTTP (Brand: Amazon Basics), which sold 20,000 units at $9.71 apiece — equal to 16.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $773,340 in July 2026 — 64.1% of unit volume and 62.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hole Puncher' on Amazon
July 2026
Is 64.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0879YNTTP
Amazon Basics 3 Hole Punch, 10 Sheet Capacity, Black, Easy-Clean Tray
20K
▲ 100.0%vs. prior month
$192.6K
latest month
12-month trend
B08VHGLBPT
QIQQIKIN Paper Corner Rounder 3 in 1 （R4mm+R7mm+R10mm）， Punches for Crafts， Cutter ，Envelope Punch Board ，Hole Puncher， Laminate, DIY Projects, Photo Cutter,Card Making Scrapbooking and Journaling
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
B0B12RPYR2
803Pcs Grommet Eyelet Pliers Kit, 1/4 Inch Grommet Tool Kit with 800 Metal Eyelets, Grommet Hand Press kit for Leather Crafts(Inside Dia: 6.4mm/Outer Dia: 12mm (A.I.S.)/Flange Width: ~3mm)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B08VN7W1JR
UNCO- Leather Hole Punch Tool, 5/64", 3/32", 7/64", 1/8", 5/32", 3/16" | 6 Different Hole Sizes, Durable Hole Punch for Watch Bands, Straps, Dog Collars, Saddles, Shoes, Fabric, DIY Craft Projects
8K
▲ 1500.0%vs. prior month
$57.9K
latest month
12-month trend
B01GIJLSGG
Bostitch Office Premium 3 Hole Punch, 12 Sheet Capacity, Metal, Rubber Base, Easy-Clean Tray, Silver
8K
▼ 11.1%vs. prior month
$85K
latest month
12-month trend
B06XRDBGY6
Revolving Punch Plier Kit, XOOL Leather Hole Punch Set for Belts, Watch Bands, Straps, Dog Collars, Saddles, Shoes, Fabric, DIY Home or Craft Projects, Heavy Duty Rotary Puncher, Multi Hole Sizes Make
7K
▲ 0.0%vs. prior month
$118.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hole Puncher Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing hole puncher brand in July 2026, moving 20,000 units across 1 ASIN for 25.6% of Top 10 volume. Bostitch follows with 12,000 units (15.4%), ahead of QIQQIKIN on 10,000 units (12.8%).
Volume is spread across 9 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $18.68, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
25.6%
Units
20K
Revenue
$192.6K
Avg. price
$9.71
B0879YNTTP
$9.71·★4.7·12.1K revsAmazon Basics 3 Hole Punch, 10 Sheet Capacity, Black, Easy-Clean Tray
Units sold20K
Bostitch
2 ASINs in Top 10
15.4%
Units
12K
Revenue
$179.6K
Avg. price
$18.68
B01GIJLSGG
$13.69·★4.7·64.9K revsBostitch Office Premium 3 Hole Punch, 12 Sheet Capacity, Metal, Rubber Base, Easy-Clean Tray, Silver
Units sold8KB00UCBJIG4
$23.67·★4.8·12.7K revsBostitch Office EZ Squeeze Heavy Duty 3-Hole Punch for Home Office & School, 40-Sheet Capacity, One-Touch Reduced Force, Sleek Silver Design | No-jam feed with an adjustable guide keeps packets, reports, and binder pages centered for classroom, school, and office use.
Units sold4K
QIQQIKIN
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$75.3K
Avg. price
$7.99
B08VHGLBPT
$7.99·★4.3·11.9K revsQIQQIKIN Paper Corner Rounder 3 in 1 （R4mm+R7mm+R10mm）， Punches for Crafts， Cutter ，Envelope Punch Board ，Hole Puncher， Laminate, DIY Projects, Photo Cutter,Card Making Scrapbooking and Journaling
Units sold10K
Trending Hole Puncher Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08VN7W1JR booked 8K units at $7.85, with ▲ 1500.0% MoM change. On the growth side, B07DPFVRBL leads positive momentum with ▲ 2900.0% MoM growth on 3K units, with B07J2FXX3F close behind at ▲ 350.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08VN7W1JR
UNCO- Leather Hole Punch Tool, 5/64", 3/32", 7/64", 1/8", 5/32", 3/16" | 6 Different Hole Sizes, Durable Hole Punch for Watch Bands, Straps, Dog Collars, Saddles, Shoes, Fabric, DIY Craft Projects
Price
$7.85
Rating
4.4
Reviews
6.1K
Latest month sales
B07DPFVRBL
Bostitch Office Premium 3 Hole Punch, 12 Sheet Capacity, Metal, Rubber Base, Easy-Clean Tray, Silver
Price
$11.92
Rating
4.7
Reviews
64.9K
Latest month sales
B07J2FXX3F
WorkLion 3 Ring Hole Punch for Binder, Portable Puncher, Office Assistant, Black
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.4
Reviews
5.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this hole puncher report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card