Journaling Supplies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Journaling Supplies sales on Amazon US totaled 710,000 units in July 2026 (▲ 29.0% vs. the prior month), generating an estimated $6,568,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 44.8% of revenue, while a typical listing is priced at $10.25. The keyword itself pulled 42,349 Amazon queries over the same period (▲ 8.1% MoM).
Zooming out to the 12-month window ending July 2026, the journaling supplies Top 50 moved 6,138,900 units and $59,481,018 in cumulative sales — an average of 511,575 units and $4,956,752 per month. Monthly throughput topped out at 1,088,000 units in August 2025 and dipped to 238,200 in May 2026, leaving the latest reading 34.7% lower than August 2025.
Journaling Supplies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
710K
▲ 29.0% MoM
Monthly Revenue 2026/07
$6.6M
▲ 20.9% MoM
Top 10 Market Share 2026/07
50.7%
Journaling Supplies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold journaling supplies listing on Amazon US in July 2026 is ASIN B00006RVTS (Brand: Crayola), which sold 60,000 units at $6.49 apiece — equal to 8.5% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $2,940,300 in July 2026 — 50.7% of unit volume and 44.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Journaling Supplies' on Amazon
July 2026
Is 50.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+ | Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B09RGH38NZ
BIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
50K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B019QROV9S
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
30K
▲ 50.0%vs. prior month
$359.4K
latest month
12-month trend
B082PMRSBK
Sharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
30K
▲ 200.0%vs. prior month
$143.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Journaling Supplies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing journaling supplies brand in July 2026, moving 110,000 units across 3 ASINs for 30.6% of Top 10 volume. Crayola follows with 60,000 units (16.7%), ahead of ARTISTRO on 60,000 units (16.7%).
With 7 brands splitting the Top 10 and 63.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.49 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
3 ASINs in Top 10
30.6%
Units
110K
Revenue
$1.1M
Avg. price
$8.95
B082PN4X5J
$9.99·★4.7·84.2K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB019QROV9S
$11.99·★4.8·16.4K revsSharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
Units sold30KB082PMRSBK
$4.87·★4.7·84.2K revsSharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Units sold30K
Crayola
1 ASIN in Top 10
16.7%
Units
60K
Revenue
$389.4K
Avg. price
$6.49
B00006RVTS
$6.49·★4.8·50.2K revsCrayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+ | Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Units sold60K
ARTISTRO
2 ASINs in Top 10
16.7%
Units
60K
Revenue
$603K
Avg. price
$9.99
B0G7NKPKCZ
$9.99·★4.3·4.7K revsARTISTRO 36 Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
Units sold30KB0G7P9MMCP
$9.99·★4.4·13.6K revsARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
Units sold30K
Trending Journaling Supplies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00006RVTS booked 60K units at $6.49, with ▲ 500.0% MoM change. On the growth side, B00LT54P06 leads positive momentum with ▲ 1900.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+ | Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Price
$6.49
Rating
4.8
Reviews
50.2K
Latest month sales
B082PMRSBK
Sharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Price
$4.87
Rating
4.7
Reviews
84.2K
Latest month sales
B00LT54P06
Mead Primary Journal Creative Story Tablet Composition Notebook, 7.5" x 9.75", Grades K-2, 100 Sheets, Blue (09554)
Unlock to view ASIN details and product titles
Price
$3.59
Rating
4.8
Reviews
5.1K
Latest month sales
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