Scrapbook Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scrapbook Paper sales on Amazon US totaled 156,900 units in July 2026 (▲ 2.8% vs. the prior month), generating an estimated $1,448,431 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.3% of unit volume and 70.4% of revenue, while a typical listing is priced at $9.86. The keyword itself pulled 102,551 Amazon queries over the same period (▲ 35.6% MoM).
Zooming out to the 12-month window ending July 2026, the scrapbook paper Top 50 moved 1,696,600 units and $15,626,522 in cumulative sales — an average of 141,383 units and $1,302,210 per month. Monthly throughput topped out at 194,600 units in December 2025 and dipped to 86,750 in May 2026, leaving the latest reading 25.5% higher than August 2025.
Scrapbook Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
156.9K
▲ 2.8% MoM
Monthly Revenue 2026/07
$1.4M
▲ 3.1% MoM
Top 10 Market Share 2026/07
73.3%
Scrapbook Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scrapbook paper listing on Amazon US in July 2026 is ASIN B0CHTZD63Q (Brand: Secopad), which sold 30,000 units at $7.99 apiece — equal to 19.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 115,000 units and $1,019,070 in July 2026 — 73.3% of unit volume and 70.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scrapbook Paper' on Amazon
July 2026
Is 73.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CHTZD63Q
Secopad Scrapbook Tape, Glue Tape for Crafts, 4 Pack, Light-Colored Shell | 0.3IN x 26FT, Sticky & Safe, Double Sided Tape for Crafts, Scrapbooking Junk Journaling Supplies, For School Office Teachers
30K
▲ 0.0%vs. prior month
$228K
latest month
12-month trend
B00MJ8JSFE
Crayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper | 9x12 Construction Paper, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
20K
▲ 0.0%vs. prior month
$238.2K
latest month
12-month trend
B075NYWF5P
Firbon A4 Paper Cutter, 12 Inch Paper Trimmer with Extened Ruler, Black | 10 Sheet Capacity | CM & Inch Scale | Spring-Loaded Safe Blade | Cuts Cardstock, Vinyl, Coupons, Labels & Scrapbooking Craft
10K
▲ 0.0%vs. prior month
$109.9K
latest month
12-month trend
B08VHGLBPT
QIQQIKIN Paper Corner Rounder 3 in 1 （R4mm+R7mm+R10mm）， Punches for Crafts， Cutter ，Envelope Punch Board ，Hole Puncher， Laminate, DIY Projects, Photo Cutter,Card Making Scrapbooking and Journaling
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
B0D1NSZT5S
MARCADORUS Glue Tape for Scrapbooking, Double Sided Tape Roller 106Ft Total | 4-Pack_26Ft x 0.31In Tape Runner, Adhesive for Photos, Card Making, Paper Crafts, School, Journaling & Scrapbooking Supplies
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0FMJC32WM
TUXIYA 50 Sheets 8.5" X 11" Colored Cardstock, 50 Colors Card Stock | 50 Assorted Colors Construction Paper Printer Paper for Printing, Card Making, DIY Crafts, School Supplies,Party 180GSM/65LB
8K
▲ 60.0%vs. prior month
$77.9K
latest month
12-month trend
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Best Scrapbook Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secopad is the best-performing scrapbook paper brand in July 2026, moving 30,000 units across 1 ASIN for 26.1% of Top 10 volume. Crayola follows with 20,000 units (17.4%), ahead of Firbon on 10,000 units (8.7%).
Volume is spread across 10 brands, with the top three holding 52.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $11.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secopad
1 ASIN in Top 10
26.1%
Units
30K
Revenue
$228K
Avg. price
$7.99
B0CHTZD63Q
$7.99·★4.5·9.5K revsSecopad Scrapbook Tape, Glue Tape for Crafts, 4 Pack, Light-Colored Shell | 0.3IN x 26FT, Sticky & Safe, Double Sided Tape for Crafts, Scrapbooking Junk Journaling Supplies, For School Office Teachers
Units sold30K
Crayola
1 ASIN in Top 10
17.4%
Units
20K
Revenue
$238.2K
Avg. price
$11.76
B00MJ8JSFE
$11.76·★4.8·9.6K revsCrayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper | 9x12 Construction Paper, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
Units sold20K
Firbon
1 ASIN in Top 10
8.7%
Units
10K
Revenue
$109.9K
Avg. price
$10.99
B075NYWF5P
$10.99·★4.6·31.4K revsFirbon A4 Paper Cutter, 12 Inch Paper Trimmer with Extened Ruler, Black | 10 Sheet Capacity | CM & Inch Scale | Spring-Loaded Safe Blade | Cuts Cardstock, Vinyl, Coupons, Labels & Scrapbooking Craft
Units sold10K
Trending Scrapbook Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GSTZ9G8K leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0FV2S74HH close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GSTZ9G8K
24 Sheets Pink Spring Pastel Essential Patterns Scrapbook Paper Pad - 6x6 inch 160GSM Heavyweight Cardstock, Single-Sided Polka Dot, Gingham Designs for Card Making, DIY Crafts, DIY Album, Journaling
Price
$8.99
Rating
4.2
Reviews
23
Latest month sales
B0FV2S74HH
96 Sheets Double-Sided Scrapbook Paper 8.5 x 11 In, Colorful Decorative Printer Pastel Watercolor Printer Paper - Patterend Cardstock for Crafts, Letter Writing & Stationery
Price
$9.99
Rating
4.5
Reviews
154
Latest month sales
B01LX0UJBN
Astrobrights Colored Cardstock, 8.5” x 11”, 65 lb / 176 gsm, "Spectrum" 25-Color Assortment, 75 Sheets (80944-01) - Case
Unlock to view ASIN details and product titles
Price
$11.82
Rating
4.8
Reviews
19.5K
Latest month sales
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