Hims Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Nutrafol is the best-performing hims brand in July 2026, moving 30,000 units across 1 ASIN for 25.4% of Top 10 volume. Nature Made follows with 29,000 units (24.6%), ahead of Rogaine on 10,000 units (8.5%).

Volume is spread across 8 brands, with the top three holding 58.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.58 to $88.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07SQ48736 booked 10K units at $22.95, with ▲ 25.0% MoM change. On the growth side, B085Q4BF19 leads positive momentum with ▲ 42.9% MoM growth on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.