Minoxidil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Minoxidil sales on Amazon US totaled 284,400 units in July 2026 (▼ 5.7% vs. the prior month), generating an estimated $13,988,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.5% of unit volume and 81.2% of revenue, while a typical listing is priced at $29.56. The keyword itself pulled 211,882 Amazon queries over the same period (▲ 18.9% MoM).
Zooming out to the 12-month window ending July 2026, the minoxidil Top 50 moved 2,968,800 units and $160,476,576 in cumulative sales — an average of 247,400 units and $13,373,048 per month. Monthly throughput topped out at 301,500 units in June 2026 and dipped to 156,050 in May 2026, leaving the latest reading 18.5% higher than August 2025.
Minoxidil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
284.4K
▼ 5.7% MoM
Monthly Revenue 2026/07
$14M
▼ 8.2% MoM
Top 10 Market Share 2026/07
67.5%
Minoxidil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold minoxidil listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 31.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 192,000 units and $11,361,530 in July 2026 — 67.5% of unit volume and 81.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Minoxidil' on Amazon
July 2026
Is 67.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B0012BNVE8
Men's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
30K
▼ 25.0%vs. prior month
$1.5M
latest month
12-month trend
B0000Y8H3S
Men's Rogaine Extra Strength 5% Minoxidil Topical Solution, 3 x 2 fl. oz
10K
▲ 0.0%vs. prior month
$499.7K
latest month
12-month trend
B00M6I5SMY
Women's Rogaine 5% Minoxidil Foam, 2-Month Supply, 2.11 oz
10K
▲ 100.0%vs. prior month
$299.7K
latest month
12-month trend
B00M6I5SNI
Women's Rogaine Hair Growth Foam, 5% Topical Minoxidil, 4 Mo, 2x 2.11 Oz | Once-a-Day Hair Loss Treatment for Women, Regrow Fuller, Thicker Hair, Unscented, 4-Month Supply
10K
▼ 50.0%vs. prior month
$444.9K
latest month
12-month trend
B0CP6LXPLK
Minoxidil Liquid Extra Strength Hair Regrowth Treatment for Men, 5% Topical Solution, 6 Months Supply - Dropper Applicator and Bonus Free Instructional Guide Included
10K
▲ 0.0%vs. prior month
$158.8K
latest month
12-month trend
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Best Minoxidil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing minoxidil brand in July 2026, moving 90,000 units across 1 ASIN for 46.9% of Top 10 volume. Rogaine follows with 60,000 units (31.3%), ahead of KIRKLAND on 20,000 units (10.4%).
With 6 brands splitting the Top 10 and 88.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.42 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
1 ASIN in Top 10
46.9%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.7K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
Rogaine
4 ASINs in Top 10
31.3%
Units
60K
Revenue
$2.7M
Avg. price
$43.72
B0012BNVE8
$49.97·★4.2·28.7K revsMen's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
Units sold30KB0000Y8H3S
$49.97·★4.2·13.4K revsMen's Rogaine Extra Strength 5% Minoxidil Topical Solution, 3 x 2 fl. oz
Units sold10KB00M6I5SMY
$29.97·★4.1·31.7K revsWomen's Rogaine 5% Minoxidil Foam, 2-Month Supply, 2.11 oz
Units sold10KB00M6I5SNI
$44.97·★4.1·31.7K revsWomen's Rogaine Hair Growth Foam, 5% Topical Minoxidil, 4 Mo, 2x 2.11 Oz | Once-a-Day Hair Loss Treatment for Women, Regrow Fuller, Thicker Hair, Unscented, 4-Month Supply
Units sold10K
KIRKLAND
2 ASINs in Top 10
10.4%
Units
20K
Revenue
$292.9K
Avg. price
$14.42
B0CP6LXPLK
$15.95·★4.4·1.4K revsMinoxidil Liquid Extra Strength Hair Regrowth Treatment for Men, 5% Topical Solution, 6 Months Supply - Dropper Applicator and Bonus Free Instructional Guide Included
Units sold10KB0FPFMT1MS
$12.89·★4.3·125 revsKirkland Minoxidil for Men Liquid, Extra Strength Hair Regrowth Treatment 5%, 6 Months Supply - Upgraded Dropper Applicator and Bonus Free Guide Included
Units sold10K
Trending Minoxidil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00M6I5SMY booked 10K units at $29.97, with ▲ 100.0% MoM change. On the growth side, B0H1NZ3TR9 leads positive momentum with ▲ 400.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00M6I5SMY
Women's Rogaine 5% Minoxidil Foam, 2-Month Supply, 2.11 oz
Price
$29.97
Rating
4.1
Reviews
31.7K
Latest month sales
B0FPLWRD1Y
Minoxidil for Men and Women, Hair Growth Serum with Biotin, Rosemary and Batana for Hair Beard Regrowth Treatments Extra Strength Hair Loss Solution, Clinically Proven to Regrow Thicker, 60ML
Price
$12.74
Rating
4.6
Reviews
358
Latest month sales
B0H1NZ3TR9
Minoxidil 5% Hair Regrowth Treatment for Women, 2-Month Supply | Topical Serum Drops for Thinning Hair, Revitalizes Hair Follicles, Reduces Hair Loss, Non-Greasy Liquid Formula
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.3
Reviews
339
Latest month sales
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