White Board Markers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Board Markers sales on Amazon US totaled 712,000 units in July 2026 (▲ 57.4% vs. the prior month), generating an estimated $5,748,540 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.4% of unit volume and 41.7% of revenue, while a typical listing is priced at $9.98. The keyword itself pulled 36,239 Amazon queries over the same period (▲ 37.2% MoM).
Zooming out to the 12-month window ending July 2026, the white board markers Top 50 moved 5,641,500 units and $50,809,129 in cumulative sales — an average of 470,125 units and $4,234,094 per month. Monthly throughput topped out at 1,173,000 units in August 2025 and dipped to 213,400 in May 2026, leaving the latest reading 39.3% lower than August 2025.
White Board Markers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
712K
▲ 57.4% MoM
Monthly Revenue 2026/07
$5.7M
▲ 35.0% MoM
Top 10 Market Share 2026/07
60.4%
White Board Markers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white board markers listing on Amazon US in July 2026 is ASIN B00006IFHD (Brand: Sharpie), which sold 100,000 units at $7.99 apiece — equal to 14.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 430,000 units and $2,394,500 in July 2026 — 60.4% of unit volume and 41.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Board Markers' on Amazon
July 2026
Is 60.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00006IFHD
Sharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
100K
▲ 0.0%vs. prior month
$809K
latest month
12-month trend
B0019DEBS4
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
60K
▲ 500.0%vs. prior month
$121.2K
latest month
12-month trend
B0004F7GUI
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count
60K
▲ 20.0%vs. prior month
$363K
latest month
12-month trend
B000N35G5S
EXPO Low Odor Dry Erase Markers, Fine Tip, Black, 4 Count - Home Organization, Study Supplies
40K
▲ 300.0%vs. prior month
$78.4K
latest month
12-month trend
B00T3ROM9G
Amazon Basics Dry Erase Whiteboard Markers, Chisel Tip, Low-Odor, Assorted Colors, 12-Pack, Erase Easily
40K
▲ 100.0%vs. prior month
$269.2K
latest month
12-month trend
B000SHQ73Y
EXPO Dry Erase Soft Pile Block Whiteboard Eraser, 5-1/8 in. x 1-1/2 in. - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
30K
▲ 200.0%vs. prior month
$84.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Board Markers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EXPO is the best-performing white board markers brand in July 2026, moving 290,000 units across 8 ASINs for 67.4% of Top 10 volume. Sharpie follows with 100,000 units (23.3%), ahead of Amazon Basics on 40,000 units (9.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.79 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EXPO
8 ASINs in Top 10
67.4%
Units
290K
Revenue
$1.3M
Avg. price
$5.79
B0019DEBS4
$1.35·★4.8·17.6K revsEXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold60KB0004F7GUI
$8.52·★4.7·47.2K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count
Units sold60KB000N35G5S
$4.47·★4.7·12.9K revsEXPO Low Odor Dry Erase Markers, Fine Tip, Black, 4 Count - Home Organization, Study Supplies
Units sold40KB000SHQ73Y
$2.99·★4.7·23.4K revsEXPO Dry Erase Soft Pile Block Whiteboard Eraser, 5-1/8 in. x 1-1/2 in. - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold30KB00UHUJ2QG
$9.47·★4.7·14.5K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies
Units sold30KB00I8OBAOU
$8.19·★4.6·97.5K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Ultra Fine Tip, 8 Count - Whiteboard, Calendar, Organization, School Supplies
Units sold30KB00006IFIK
$1.38·★4.7·16.3K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold20KB00006JNK2
$9.99·★4.7·6.5K revsEXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold20K
Sharpie
1 ASIN in Top 10
23.3%
Units
100K
Revenue
$809K
Avg. price
$7.99
B00006IFHD
$7.99·★4.8·46.4K revsSharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
Units sold100K
Amazon Basics
1 ASIN in Top 10
9.3%
Units
40K
Revenue
$269.2K
Avg. price
$6.21
B00T3ROM9G
$6.21·★4.5·26.4K revsAmazon Basics Dry Erase Whiteboard Markers, Chisel Tip, Low-Odor, Assorted Colors, 12-Pack, Erase Easily
Units sold40K
Trending White Board Markers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00006IFIK booked 20K units at $1.38, with ▲ 100.0% MoM change. On the growth side, B00006IFIN leads positive momentum with ▲ 757.1% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006IFIK
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Price
$1.38
Rating
4.7
Reviews
16.3K
Latest month sales
B00006JNK2
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Price
$9.99
Rating
4.7
Reviews
6.5K
Latest month sales
B00006IFIN
EXPO Dry Erase Markers, Low Odor Ink, Black, Bullet Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Unlock to view ASIN details and product titles
Price
$18.69
Rating
4.6
Reviews
2.1K
Latest month sales
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