Highlighters Assorted Colors Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Highlighters Assorted Colors sales on Amazon US totaled 588,000 units in July 2026 (▲ 82.4% vs. the prior month), generating an estimated $4,271,910 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.5% of unit volume and 51.8% of revenue, while a typical listing is priced at $8.49. The keyword itself pulled 357,893 Amazon queries over the same period (▲ 154.7% MoM).
Zooming out to the 12-month window ending July 2026, the highlighters assorted colors Top 50 moved 3,810,300 units and $32,762,978 in cumulative sales — an average of 317,525 units and $2,730,248 per month. Monthly throughput topped out at 852,800 units in August 2025 and dipped to 120,800 in May 2026, leaving the latest reading 31.1% lower than August 2025.
Highlighters Assorted Colors Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
588K
▲ 82.4% MoM
Monthly Revenue 2026/07
$4.3M
▲ 46.1% MoM
Top 10 Market Share 2026/07
59.5%
Highlighters Assorted Colors Market Share & Sales Concentration on Amazon US — July 2026
The most-sold highlighters assorted colors listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 15.3% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $2,213,100 in July 2026 — 59.5% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Highlighters Assorted Colors' on Amazon
July 2026
Is 59.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B006CSPZK4
Ticonderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Yellow, 30 Count, Standard Size, High Quality Eraser
80K
▲ 900.0%vs. prior month
$407.2K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B019QROV9S
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
30K
▲ 50.0%vs. prior month
$359.4K
latest month
12-month trend
B00D3OR58A
Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
20K
▲ 0.0%vs. prior month
$177.2K
latest month
12-month trend
B0013N2QU0
Post-it Super Sticky Notes, 3 x 3 in, Neon Fizz, 6 Pads, 70 Sheets/Pad | School Supplies and Office Supplies, 2X the Sticking Power
20K
▲ 100.0%vs. prior month
$56.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Highlighters Assorted Colors Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing highlighters assorted colors brand in July 2026, moving 90,000 units across 1 ASIN for 25.7% of Top 10 volume. Ticonderoga follows with 80,000 units (22.9%), ahead of Paper Mate on 70,000 units (20.0%).
With 6 brands splitting the Top 10 and 68.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.79 to $12.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
1 ASIN in Top 10
25.7%
Units
90K
Revenue
$173.7K
Avg. price
$1.79
B000Q5ZGIA
$1.79·★4.8·43.3K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors
Units sold90K
Ticonderoga
1 ASIN in Top 10
22.9%
Units
80K
Revenue
$407.2K
Avg. price
$5.59
B006CSPZK4
$5.59·★4.8·50.8K revsTiconderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Yellow, 30 Count, Standard Size, High Quality Eraser
Units sold80K
Paper Mate
3 ASINs in Top 10
20.0%
Units
70K
Revenue
$741.8K
Avg. price
$12.36
B000J09CO6
$9.79·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30KB01HAREUK6
$13.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
Units sold20KB019QBOG3U
$13.29·★4.8·71.2K revsPaper Mate InkJoy Gel Pens, Assorted, Medium Point (0.7mm), 14 Count - Smooth Writing, Back to School, Teacher Supplies, Journaling, Note-Taking, Doodling
Units sold20K
Trending Highlighters Assorted Colors Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B006CSPZK4 booked 80K units at $5.59, with ▲ 900.0% MoM change. On the growth side, B0000CD0C8 leads positive momentum with ▲ 900.0% MoM growth on 4K units, with B0846M1S6S close behind at ▲ 500.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006CSPZK4
Ticonderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Yellow, 30 Count, Standard Size, High Quality Eraser
Price
$5.59
Rating
4.8
Reviews
50.8K
Latest month sales
B0000CD0C8
Avery Hi-Liter Desk-Style Highlighters, Smear Safe Ink, Chisel Tip, 4 Assorted Color Highlighters (24063)
Price
$6.79
Rating
4.8
Reviews
667
Latest month sales
B0846M1S6S
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 8-Pack
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.8
Reviews
56.6K
Latest month sales
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