Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pens sales on Amazon US totaled 599,000 units in July 2026 (▲ 24.5% vs. the prior month), generating an estimated $5,324,070 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.4% of unit volume and 45.1% of revenue, while a typical listing is priced at $8.87. The keyword itself pulled 2,627,184 Amazon queries over the same period (▲ 106.4% MoM).
Zooming out to the 12-month window ending July 2026, the pens Top 50 moved 5,741,200 units and $55,170,577 in cumulative sales — an average of 478,433 units and $4,597,548 per month. Monthly throughput topped out at 899,000 units in August 2025 and dipped to 245,500 in May 2026, leaving the latest reading 33.4% lower than August 2025.
Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
599K
▲ 24.5% MoM
Monthly Revenue 2026/07
$5.3M
▲ 17.1% MoM
Top 10 Market Share 2026/07
43.4%
Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pens listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $9.99 apiece — equal to 8.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $2,402,300 in July 2026 — 43.4% of unit volume and 45.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pens' on Amazon
July 2026
Is 43.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082PN4X5J
Sharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B001GAOTSW
PILOT G2 Pens, Premium Refillable and Retractable Rolling Ball Gel Pens, Fine Point, 0.7mm, Black Ink, 12-Pack
30K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B082PMRSBK
Sharpie S-Gel Pens, Medium Point (0.7mm), Black Ink, 4 Count - Ideal for Writing, Journaling, Drawing, Coloring, Note-Taking, College Supplies
30K
▲ 200.0%vs. prior month
$143.1K
latest month
12-month trend
B0012YVGOW
BIC Round Stic Xtra Life Ballpoint Pen, Ultra Long Lasting and Consistent Ink Flow, 60-Count in Black Ink
30K
▲ 0.0%vs. prior month
$130.5K
latest month
12-month trend
B0C9W8DD9S
Ddaowanx Gel Pens,6 Pcs 0.5mm Retractable Quick Dry Black Ink Pens | Fine Point Smooth Writing Pens for Nurses,Teachers,Cute Stationery Office&School Supplies,Gifts for Women
20K
▲ 0.0%vs. prior month
$170.8K
latest month
12-month trend
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Best Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing pens brand in July 2026, moving 100,000 units across 3 ASINs for 38.5% of Top 10 volume. Paper Mate follows with 50,000 units (19.2%), ahead of PILOT on 50,000 units (19.2%).
With 5 brands splitting the Top 10 and 76.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.43 to $11.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
3 ASINs in Top 10
38.5%
Units
100K
Revenue
$1M
Avg. price
$9.43
B082PN4X5J
$9.99·★4.7·47.7K revsSharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB082PMRSBK
$4.87·★4.6·35K revsSharpie S-Gel Pens, Medium Point (0.7mm), Black Ink, 4 Count - Ideal for Writing, Journaling, Drawing, Coloring, Note-Taking, College Supplies
Units sold30KB0FJTJG44G
$13.44·★4.7·1.4K revsSharpie S-Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
Units sold20K
Paper Mate
2 ASINs in Top 10
19.2%
Units
50K
Revenue
$472.4K
Avg. price
$11.54
B000J09CO6
$9.79·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30KB019QBOG3U
$13.29·★4.8·71.2K revsPaper Mate InkJoy Gel Pens, Assorted, Medium Point (0.7mm), 14 Count - Smooth Writing, Back to School, Teacher Supplies, Journaling, Note-Taking, Doodling
Units sold20K
PILOT
2 ASINs in Top 10
19.2%
Units
50K
Revenue
$494.6K
Avg. price
$10.04
B001GAOTSW
$12.59·★4.8·33.1K revsPILOT G2 Pens, Premium Refillable and Retractable Rolling Ball Gel Pens, Fine Point, 0.7mm, Black Ink, 12-Pack
Units sold30KB0030F32L6
$7.49·★4.8·19K revsPILOT G2 Premium Rolling Ball Gel Pens, Black Ink, 4-Pack
Units sold20K
Trending Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01JHMVG5O booked 10K units at $7.44, with ▲ 25.0% MoM change. On the growth side, B01EB6E3EC leads positive momentum with ▲ 233.3% MoM growth on 10K units, with B01N6ZP7F5 close behind at ▲ 233.3% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01JHMVG5O
BIC Xtra Smooth Mechanical Pencil, 0.7 mm Medium Point, 40-Count Pack | Refillable and Retractable Design | Break-Resistant Lead for Durability | Ideal for Students and Teachers
Price
$7.44
Rating
4.8
Reviews
38.1K
Latest month sales
B01EB6E3EC
Paper Mate InkJoy 100RT Retractable Ballpoint Pens, Medium Point (1.0mm), 20 Count - Teacher Essentials, Colorful Office Supplies, Note-Taking, Back to School
Price
$7.99
Rating
4.7
Reviews
15.1K
Latest month sales
B01N6ZP7F5
Pentel EnerGel RTX Retractable Liquid Gel Pens, (0.7mm), Assorted Colors, Ultimate Writing Pens, Best Writing Pens for Office, School and Journaling, Pack of 12
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.8
Reviews
12.8K
Latest month sales
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