Hershey Kisses Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hershey Kisses sales on Amazon US totaled 191,350 units in July 2026 (▼ 4.2% vs. the prior month), generating an estimated $2,397,342 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.9% of unit volume and 66.3% of revenue, while a typical listing is priced at $17.56. The keyword itself pulled 48,457 Amazon queries over the same period (▲ 16.4% MoM).
Zooming out to the 12-month window ending July 2026, the hershey kisses Top 50 moved 2,113,100 units and $26,692,399 in cumulative sales — an average of 176,092 units and $2,224,367 per month. Monthly throughput topped out at 255,400 units in October 2025 and dipped to 123,500 in May 2026, leaving the latest reading 22.9% higher than August 2025.
Hershey Kisses Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
191.3K
▼ 4.2% MoM
Monthly Revenue 2026/07
$2.4M
▼ 4.4% MoM
Top 10 Market Share 2026/07
77.9%
Hershey Kisses Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hershey kisses listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $12.49 apiece — equal to 26.1% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 149,000 units and $1,589,420 in July 2026 — 77.9% of unit volume and 66.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hershey Kisses' on Amazon
July 2026
Is 77.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B004YGQK5K
JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
20K
▲ 0.0%vs. prior month
$230K
latest month
12-month trend
B07WXJFFSY
STARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
20K
▲ 0.0%vs. prior month
$88K
latest month
12-month trend
B0014E6IV6
HERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (6 Count)
10K
▲ 0.0%vs. prior month
$61.2K
latest month
12-month trend
B0FTZQCM84
HERSHEY'S NUGGETS Assorted Chocolate Candy Variety Pack, 26 oz | Milk Chocolate, Special Dark Chocolate and Almond Chocolate Nuggets, Kosher, Gluten Free and Individually Wrapped, 26 oz
10K
▲ 0.0%vs. prior month
$149.2K
latest month
12-month trend
B0FTZNHYCP
HERSHEY'S KISSES Milk Chocolate Candy Bulk Party Pack, 30 oz | Hershey Kisses Bulk, Kosher and Gluten Free, Individually Wrapped for Candy Dishes, Parties and Baking, 30 oz
9K
▼ 10.0%vs. prior month
$134.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hershey Kisses Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing hershey kisses brand in July 2026, moving 50,000 units across 1 ASIN for 33.6% of Top 10 volume. HERSHEY'S follows with 34,000 units (22.8%), ahead of Jolly Rancher on 20,000 units (13.4%).
With 7 brands splitting the Top 10 and 69.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.49 to $17.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
1 ASIN in Top 10
33.6%
Units
50K
Revenue
$450.5K
Avg. price
$12.49
B09VRMKTH4
$12.49·★4.8·11.3K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50K
HERSHEY'S
4 ASINs in Top 10
22.8%
Units
34K
Revenue
$520K
Avg. price
$17.44
B0014E6IV6
$5.97·★4.8·4.6K revsHERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (6 Count)
Units sold10KB0FTZQCM84
$14.92·★4.7·24.9K revsHERSHEY'S NUGGETS Assorted Chocolate Candy Variety Pack, 26 oz | Milk Chocolate, Special Dark Chocolate and Almond Chocolate Nuggets, Kosher, Gluten Free and Individually Wrapped, 26 oz
Units sold10KB086LHQHLT
$33.95·★4.4·7.8K revsHERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (36 Count) | 36 Pack
Units sold7KB0FTZPPK4V
$14.92·★4.6·2.5K revsHERSHEY Assorted Chocolate Candy Variety Pack, 25 oz | Hershey Milk Chocolate Bars, York, Reese's Peanut Butter Cups, Almond Joy and KIT KAT Assortment, Individually Wrapped, 25 oz
Units sold7K
Jolly Rancher
1 ASIN in Top 10
13.4%
Units
20K
Revenue
$230K
Avg. price
$15.98
B004YGQK5K
$15.98·★4.7·41.2K revsJOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
Units sold20K
Trending Hershey Kisses Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GKQ4M4VJ leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0DM32HJNP close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GKQ4M4VJ
Bulk Kisses Milk Chocolate Candy - 200 Silver Kisses Chocolate Individually Wrapped - Chocolate Kisses Candy Bulk - Bulk Chocolate for Weddings, Party Favors, Candy Buffets, & Office Treats - 2 Pounds
Price
$24.98
Rating
3.6
Reviews
144
Latest month sales
B0DM32HJNP
Special Dark Chocolate - 4 LB (Approx. 400 pcs) - Bulk Individually Wrapped | Purple Foil Candy
Price
$31.99
Rating
4.5
Reviews
256
Latest month sales
B07Q3XHMVZ
HERSHEY'S Kisses, Milk Chocolate in Silver Foil (Pack of 6 Pounds)
Unlock to view ASIN details and product titles
Price
$35.98
Rating
4.3
Reviews
1.6K
Latest month sales
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