Herbal Essence Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Herbal Essence Conditioner sales on Amazon US totaled 231,600 units in July 2026 (▼ 15.8% vs. the prior month), generating an estimated $3,346,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.9% of unit volume and 48.3% of revenue, while a typical listing is priced at $15.54. The keyword itself pulled 14,571 Amazon queries over the same period (▲ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the herbal essence conditioner Top 50 moved 2,706,600 units and $38,291,069 in cumulative sales — an average of 225,550 units and $3,190,922 per month. Monthly throughput topped out at 274,900 units in June 2026 and dipped to 133,800 in May 2026, leaving the latest reading 7.7% higher than August 2025.
Herbal Essence Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
231.6K
▼ 15.8% MoM
Monthly Revenue 2026/07
$3.3M
▼ 17.9% MoM
Top 10 Market Share 2026/07
50.9%
Herbal Essence Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold herbal essence conditioner listing on Amazon US in July 2026 is ASIN B0DK5RX74D (Brand: Dove), which sold 30,000 units at $8.84 apiece — equal to 13.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 118,000 units and $1,616,810 in July 2026 — 50.9% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Herbal Essence Conditioner' on Amazon
July 2026
Is 50.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DK5RX74D
Dove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
30K
▼ 25.0%vs. prior month
$265.2K
latest month
12-month trend
B01M9DV1OT
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
20K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B00GJ7XDU2
TRESemmé Rich Moisture Hydrating Conditioner for Dry Hair 29 oz | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Adds shine, with Heat protection system
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B086S4Q7JH
Herbal Essences Shampoo & Conditioner Set, Rose Hips - Smooth Collection, Paraben-Free, Color-Safe, Shiny Hair with Jojoba & Vitamin E, 29.2 Fl Oz Each, 2-Pack
10K
▲ 0.0%vs. prior month
$234.8K
latest month
12-month trend
B08P66QBT9
REDKEN Acidic Bonding Concentrate Conditioner – For Damaged Hair
9K
▼ 55.0%vs. prior month
$324K
latest month
12-month trend
B0B995XZ6T
Herbal Essences Curl Boosting Mousse, Frizz Control for Curly & Wavy Hair, Long-Lasting Hold with Berry Scent, Paraben & Dye-Free, Cruelty-Free, 6.8 Fl Oz Each, 3 Pack
9K
▲ 0.0%vs. prior month
$127.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Herbal Essence Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing herbal essence conditioner brand in July 2026, moving 38,000 units across 2 ASINs for 32.2% of Top 10 volume. Herbal Essences follows with 27,000 units (22.9%), ahead of SO COZY on 20,000 units (16.9%).
With 7 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.09 to $19.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
2 ASINs in Top 10
32.2%
Units
38K
Revenue
$335.9K
Avg. price
$8.84
B0DK5RX74D
$8.84·★4.7·7.3K revsDove Intensive Repair Conditioner for Damaged Hair & Breakage 28oz | Helps restore hair, stop 98% visible damage & regenerate hair strength for stronger hair with Amino Serum & Bio-Protein Care
Units sold30KB0DK5TF7JQ
$8.84·★4.6·1.8K revsDove Coconut & Hydration Conditioner for Dry Hair with Coconut Oil 28oz | Helps hydrate and moisturize for softer, smoother, more manageable hair with 24HR moisture and a fresh coconut scent
Units sold8K
Herbal Essences
3 ASINs in Top 10
22.9%
Units
27K
Revenue
$560.6K
Avg. price
$19.90
B086S4Q7JH
$22.09·★4.7·20.8K revsHerbal Essences Shampoo & Conditioner Set, Rose Hips - Smooth Collection, Paraben-Free, Color-Safe, Shiny Hair with Jojoba & Vitamin E, 29.2 Fl Oz Each, 2-Pack
Units sold10KB0B995XZ6T
$14.21·★4.6·3.3K revsHerbal Essences Curl Boosting Mousse, Frizz Control for Curly & Wavy Hair, Long-Lasting Hold with Berry Scent, Paraben & Dye-Free, Cruelty-Free, 6.8 Fl Oz Each, 3 Pack
Units sold9KB07NQ69L7P
$23.39·★4.6·23.3K revsHerbal Essences Argan Oil Repair Shampoo & Conditioner Set, Moisturizes & Smoothes, Paraben-Free, Color-Safe, pH-Balanced, Citrus Scent, 20.2 Fl Oz, 2-Pack
Units sold8K
SO COZY
1 ASIN in Top 10
16.9%
Units
20K
Revenue
$178.8K
Avg. price
$8.09
B01M9DV1OT
$8.09·★4.5·35.5K revsSo Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
Units sold20K
Trending Herbal Essence Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DV44LVXX booked 6K units at $9.97, with ▲ 100.0% MoM change. On the growth side, B07QDSCXXP leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B00EUMC62O close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DV44LVXX
CeraVe Hydrating Anti Dandruff Conditioner with Hyaluronic Acid, 9oz | 0.5% Pyrithione Zinc Dandruff Treatment with Niacinamide That Helps Eliminate Flakes and Reduce Itchy Scalp, Sulfate-Free
Price
$9.97
Rating
4.7
Reviews
2.3K
Latest month sales
B07QDSCXXP
Garnier Fructis Sleek & Shine Shampoo, Conditioner + Leave-In Conditioner | Hair Care with Treatment, Argan Oil Formula for Dry, Frizzy Hair, Up to 72HR Frizz Control & Smoothness, 3 Items (34.7 Fl Oz)
Price
$14.88
Rating
4.7
Reviews
3.3K
Latest month sales
B00EUMC62O
Shea Moisture Curl & Shine Conditioner Coconut & Hibiscus, for Thick, Curly Hair to Moisturize & Soften, 13 oz
Unlock to view ASIN details and product titles
Price
$9.64
Rating
4.5
Reviews
23.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this herbal essence conditioner report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card