Henna Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Henna Hair Dye sales on Amazon US totaled 62,900 units in July 2026 (▲ 6.8% vs. the prior month), generating an estimated $856,606 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.5% of unit volume and 71.7% of revenue, while a typical listing is priced at $14.12. The keyword itself pulled 23,869 Amazon queries over the same period (▲ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the henna hair dye Top 50 moved 461,550 units and $5,573,449 in cumulative sales — an average of 38,463 units and $464,454 per month. Monthly throughput topped out at 62,900 units in July 2026 and dipped to 27,300 in May 2026, leaving the latest reading 105.9% higher than August 2025.
Henna Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
62.9K
▲ 6.8% MoM
Monthly Revenue 2026/07
$856.6K
▲ 15.4% MoM
Top 10 Market Share 2026/07
71.5%
Henna Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold henna hair dye listing on Amazon US in July 2026 is ASIN B0011DRT9K (Brand: Color Oops), which sold 8,000 units at $10.79 apiece — equal to 12.7% of every unit tracked in this report.
The Top 10 ASINs account for 45,000 units and $614,100 in July 2026 — 71.5% of unit volume and 71.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Henna Hair Dye' on Amazon
July 2026
Is 71.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0011DRT9K
Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
8K
▲ 14.3%vs. prior month
$86.3K
latest month
12-month trend
B0B85MY3JB
ALMAS Henna Cones / tubes 100% natural, ready to use paste hair color hair dye-reddish brown color for women, 3 PACK, 30g Each
8K
▲ 100.0%vs. prior month
$79.9K
latest month
12-month trend
B0CZHK42H8
Henna Cones Made from 100% Natural Leaves | Fresh Ready-to-Use Pre-Filled Paste, Henna Tube | Dark Reddish Brown | No Additives | Long Lasting Color | Pack of 6
7K
▲ 0.0%vs. prior month
$90.9K
latest month
12-month trend
B0FP6LXLCG
Henna Cones 3 × 30 g Pack | Made from 100% Natural Henna Leaves | Ready-to-Use, Pre-Filled Cones | 5-Stage Filtered for Rich, Long-Lasting Color | Chemical-Free & Premium Quality
7K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0GWKL8SBQ
LAURA GELLER Root Touch-Up Hair & Brows, Root Cover, Medium Brown
5K
vs. prior month
$163.4K
latest month
12-month trend
B08T5Y2J8F
Zenia 6 Pack 100% Natural Ready to Use Henna Paste Hair Color Hair Dye Cones Reddish Brown Color
3K
▼ 66.7%vs. prior month
$44.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Henna Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Color Oops is the best-performing henna hair dye brand in July 2026, moving 8,000 units across 1 ASIN for 17.8% of Top 10 volume. AL HASNAYN ENTERPRISES follows with 8,000 units (17.8%), ahead of Plantovika on 7,000 units (15.6%).
Volume is spread across 10 brands, with the top three holding 51.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Color Oops
1 ASIN in Top 10
17.8%
Units
8K
Revenue
$86.3K
Avg. price
$10.79
B0011DRT9K
$10.79·★3.8·8.4K revsColor Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
Units sold8K
AL HASNAYN ENTERPRISES
1 ASIN in Top 10
17.8%
Units
8K
Revenue
$79.9K
Avg. price
$9.99
B0B85MY3JB
$9.99·★4.3·1.5K revsALMAS Henna Cones / tubes 100% natural, ready to use paste hair color hair dye-reddish brown color for women, 3 PACK, 30g Each
Units sold8K
Plantovika
1 ASIN in Top 10
15.6%
Units
7K
Revenue
$90.9K
Avg. price
$12.99
B0CZHK42H8
$12.99·★4.4·698 revsHenna Cones Made from 100% Natural Leaves | Fresh Ready-to-Use Pre-Filled Paste, Henna Tube | Dark Reddish Brown | No Additives | Long Lasting Color | Pack of 6
Units sold7K
Trending Henna Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GWKL8SBQ booked 5K units at $27.00. On the growth side, B0B85MY3JB leads positive momentum with ▲ 100.0% MoM growth on 8K units, with B00EZLDMXW close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GWKL8SBQ
LAURA GELLER Root Touch-Up Hair & Brows, Root Cover, Medium Brown
Price
$27.00
Rating
4.0
Reviews
138
Latest month sales
B0B85MY3JB
ALMAS Henna Cones / tubes 100% natural, ready to use paste hair color hair dye-reddish brown color for women, 3 PACK, 30g Each
Price
$9.99
Rating
4.3
Reviews
1.5K
Latest month sales
B00EZLDMXW
Surya Brasil Light Brown Natural Henna Cream Hair Color Treatment for Gray Hair Coverage, Deep Conditioning Semi Permanent Hair Dye, 2.37 oz / 70 ml
Unlock to view ASIN details and product titles
Price
$16.98
Rating
4.3
Reviews
2.2K
Latest month sales
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