Hello Mouthwash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hello Mouthwash sales on Amazon US totaled 654,400 units in July 2026 (▲ 1.3% vs. the prior month), generating an estimated $8,816,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 57.9% of revenue, while a typical listing is priced at $13.83. The keyword itself pulled 17,885 Amazon queries over the same period (▲ 3.8% MoM).
Zooming out to the 12-month window ending July 2026, the hello mouthwash Top 50 moved 6,753,400 units and $88,860,375 in cumulative sales — an average of 562,783 units and $7,405,031 per month. Monthly throughput topped out at 654,400 units in July 2026 and dipped to 388,000 in May 2026, leaving the latest reading 24.4% higher than August 2025.
Hello Mouthwash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
654.4K
▲ 1.3% MoM
Monthly Revenue 2026/07
$8.8M
▲ 4.0% MoM
Top 10 Market Share 2026/07
59.6%
Hello Mouthwash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hello mouthwash listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 15.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $5,103,000 in July 2026 — 59.6% of unit volume and 57.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hello Mouthwash' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B005IHSPLQ
Listerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
40K
▲ 0.0%vs. prior month
$253.2K
latest month
12-month trend
B001ET76AI
TheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack)
40K
▲ 33.3%vs. prior month
$577.6K
latest month
12-month trend
B0C881GLNM
Crest Mouthwash Pro Health Multi-Protection, 1L, 2 Pack, 6-in-1 Benefits, Alcohol Free, Enamel Repair, Breath Freshener, Anti Cavity, Fluoride mouthwash, Bad Breath Treatment for Adults, Contains CPC
30K
▼ 25.0%vs. prior month
$329.1K
latest month
12-month trend
B0D1W289B2
Davids Nano Hydroxyapatite Toothpaste Sensitive + Whitening Peppermint 4oz | Fluoride Free | Remineralizing | Enamel Health | Antiplaque | SLS Free | Made in USA | Recyclable Metal Tube | EWG Verified
30K
▼ 25.0%vs. prior month
$298.5K
latest month
12-month trend
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Best Hello Mouthwash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing hello mouthwash brand in July 2026, moving 190,000 units across 3 ASINs for 48.7% of Top 10 volume. Crest follows with 60,000 units (15.4%), ahead of Listerine on 40,000 units (10.3%).
With 7 brands splitting the Top 10 and 74.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $15.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
3 ASINs in Top 10
48.7%
Units
190K
Revenue
$2.9M
Avg. price
$15.54
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100KB0758F8KDC
$16.97·★4.7·33.8K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50KB001ET76AI
$14.68·★4.6·50.4K revsTheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack)
Units sold40K
Crest
2 ASINs in Top 10
15.4%
Units
60K
Revenue
$543.6K
Avg. price
$9.07
B0C881GLNM
$10.97·★4.8·10.2K revsCrest Mouthwash Pro Health Multi-Protection, 1L, 2 Pack, 6-in-1 Benefits, Alcohol Free, Enamel Repair, Breath Freshener, Anti Cavity, Fluoride mouthwash, Bad Breath Treatment for Adults, Contains CPC
Units sold30KB0126XBQK6
$7.17·★4.7·23K revsCrest Pro-Health Advanced Mouthwash, Alcohol Free, Extra Whitening, Energizing Mint Flavor, 946 mL (32 fl oz)
Units sold30K
Listerine
1 ASIN in Top 10
10.3%
Units
40K
Revenue
$253.2K
Avg. price
$5.97
B005IHSPLQ
$5.97·★4.7·13.6K revsListerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
Units sold40K
Trending Hello Mouthwash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0758F8KDC booked 50K units at $16.97, with ▲ 400.0% MoM change. On the growth side, B09HH8SDR6 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0FTMB7RGR close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B09HH8SDR6
Amazon Basics Antiseptic Mouthwash, Blue Mint, Fights Bad Breath, Plaque and Gingivitis, 1 Liter, 33.8 Fl Oz, 1-Pack (Previously Solimo)
Price
$6.52
Rating
4.6
Reviews
9.1K
Latest month sales
B0FTMB7RGR
Parodontax Gum Strengthen and Protect Mouthwash, 16.9 fl oz (3 Pack) | Icy Mint, Kills Plaque Bacteria Along The Gumline For A Stronger And Tighter Seal Between Gums And Teeth
Unlock to view ASIN details and product titles
Price
$18.39
Rating
4.7
Reviews
404
Latest month sales
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