Heat Transfer Vinyl Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Heat Transfer Vinyl sales on Amazon US totaled 53,800 units in July 2026 (▼ 21.5% vs. the prior month), generating an estimated $750,322 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.2% of unit volume and 43.9% of revenue, while a typical listing is priced at $14.71. The keyword itself pulled 22,739 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the heat transfer vinyl Top 50 moved 812,000 units and $11,486,520 in cumulative sales — an average of 67,667 units and $957,210 per month. Monthly throughput topped out at 97,800 units in October 2025 and dipped to 42,100 in May 2026, leaving the latest reading 29.0% lower than August 2025.
Heat Transfer Vinyl Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
53.8K
▼ 21.5% MoM
Monthly Revenue 2026/07
$750.3K
▼ 21.3% MoM
Top 10 Market Share 2026/07
50.2%
Heat Transfer Vinyl Market Share & Sales Concentration on Amazon US — July 2026
The most-sold heat transfer vinyl listing on Amazon US in July 2026 is ASIN B07KPB38LK (Brand: YRYM HT), which sold 6,000 units at $15.99 apiece — equal to 11.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $329,220 in July 2026 — 50.2% of unit volume and 43.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Heat Transfer Vinyl' on Amazon
July 2026
Is 50.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07KPB38LK
YRYM HT Transfer Tape for Vinyl, 12" x 50 FT, Medium Tack, Red | Easy Transfer for Vinyl Projects, Compatible with Cricut Explore & Maker Machines, For Decals, Signs, Windows, Stickers
6K
▲ 0.0%vs. prior month
$93K
latest month
12-month trend
B08GLNXS4D
TransOurDream Heat Transfer Paper for Dark T Shirts(20 Sheets, 8.5x11),Printable HTV Heat Transfer Vinyl for Inkjet Printers
4K
▼ 20.0%vs. prior month
$63.5K
latest month
12-month trend
B0D96PC75X
Cricut® Value Iron-On, White (12 in x 5 ft) | HTV Heat Transfer Vinyl
4K
▼ 33.3%vs. prior month
$38.7K
latest month
12-month trend
B07Y55WHGY
HTVRONT Heat Transfer Vinyl White HTV Rolls, 12" x 20ft | White Iron on Vinyl for All Cutting Machines, HTV Vinyl for Shirts, White Heat Transfer Vinyl for Heat Transfer Design
3K
▲ 0.0%vs. prior month
$44.7K
latest month
12-month trend
B0D96PC26K
Cricut® Value Iron-On, Black (12 in x 5 ft) | HTV Heat Transfer Vinyl
3K
▼ 40.0%vs. prior month
$29K
latest month
12-month trend
B089ZVY1L1
HTVRONT HTV Roll Heat Transfer Vinyl - 12" x 8ft White HTV Vinyl for Shirts | Iron on Vinyl for All Cutting Machines - Easy to Cut & Weed for Heat Transfer Design (White)
2K
▼ 33.3%vs. prior month
$16.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Heat Transfer Vinyl Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cricut is the best-performing heat transfer vinyl brand in July 2026, moving 7,000 units across 2 ASINs for 25.9% of Top 10 volume. HTVRONT follows with 7,000 units (25.9%), ahead of YRYM HT on 6,000 units (22.2%).
With 6 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cricut
2 ASINs in Top 10
25.9%
Units
7K
Revenue
$67.7K
Avg. price
$9.99
B0D96PC75X
$9.99·★4.6·3.6K revsCricut® Value Iron-On, White (12 in x 5 ft) | HTV Heat Transfer Vinyl
Units sold4KB0D96PC26K
$9.99·★4.6·3.6K revsCricut® Value Iron-On, Black (12 in x 5 ft) | HTV Heat Transfer Vinyl
Units sold3K
HTVRONT
4 ASINs in Top 10
25.9%
Units
7K
Revenue
$84.7K
Avg. price
$10.82
B07Y55WHGY
$14.52·★4.5·34.9K revsHTVRONT Heat Transfer Vinyl White HTV Rolls, 12" x 20ft | White Iron on Vinyl for All Cutting Machines, HTV Vinyl for Shirts, White Heat Transfer Vinyl for Heat Transfer Design
Units sold3KB089ZVY1L1
$6.74·★4.5·40.8K revsHTVRONT HTV Roll Heat Transfer Vinyl - 12" x 8ft White HTV Vinyl for Shirts | Iron on Vinyl for All Cutting Machines - Easy to Cut & Weed for Heat Transfer Design (White)
Units sold2KB07Y51VM86
$15.29·★4.5·34.9K revsHTVRONT Heat Transfer Vinyl Black HTV Rolls, 12" x 20ft | Black Iron on Vinyl for All Cutting Machines, Black Heat Transfer Vinyl for Shirts, HTV Vinyl for Heat Transfer Design
Units sold1KB089ZYZ4K3
$6.74·★4.5·40.8K revsHTVRONT HTV Roll Heat Transfer Vinyl - 12" x 8ft Black HTV Vinyl for Shirts | Iron on Vinyl for All Cutting Machines - Easy to Cut & Weed for Heat Transfer Design (Black)
Units sold1K
YRYM HT
1 ASIN in Top 10
22.2%
Units
6K
Revenue
$93K
Avg. price
$15.99
B07KPB38LK
$15.99·★4.6·62.9K revsYRYM HT Transfer Tape for Vinyl, 12" x 50 FT, Medium Tack, Red | Easy Transfer for Vinyl Projects, Compatible with Cricut Explore & Maker Machines, For Decals, Signs, Windows, Stickers
Units sold6K
Trending Heat Transfer Vinyl Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07TT3JZ8H booked 1K units at $6.64, with ▲ 0.0% MoM change. On the growth side, B09P57YDHL leads positive momentum with ▲ 16.7% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07TT3JZ8H
FUNKAKA Heat Transfer Vinyl Rolls, 12" x 9ft White Iron on Vinyl for Shirt | Glossy HTV Vinyl for All Cutter Machines - Easy to Cut & Weed for Heat Vinyl Design
Price
$6.64
Rating
4.5
Reviews
4.3K
Latest month sales
B09P57YDHL
TORC Gold Glitter HTV Heat Transfer Vinyl Roll 12 inch x 5 ft Iron on Vinyl for T Shirts Crafts
Price
$7.99
Rating
4.2
Reviews
2.3K
Latest month sales
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