Red Ribbon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Red Ribbon sales on Amazon US totaled 30,750 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $278,532 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.5% of unit volume and 65.1% of revenue, while a typical listing is priced at $8.34. The keyword itself pulled 36,294 Amazon queries over the same period (▼ 12.0% MoM).
Zooming out to the 12-month window ending July 2026, the red ribbon Top 50 moved 514,650 units and $4,598,940 in cumulative sales — an average of 42,888 units and $383,245 per month. Monthly throughput topped out at 121,850 units in December 2025 and dipped to 23,200 in March 2026, leaving the latest reading 26.3% higher than August 2025.
Red Ribbon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
30.8K
▼ 8.6% MoM
Monthly Revenue 2026/07
$278.5K
▼ 13.7% MoM
Top 10 Market Share 2026/07
58.5%
Red Ribbon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold red ribbon listing on Amazon US in July 2026 is ASIN B0FBGCB8BC (Brand: SOTMALTK), which sold 4,000 units at $6.29 apiece — equal to 13.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 18,000 units and $181,240 in July 2026 — 58.5% of unit volume and 65.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Red Ribbon' on Amazon
July 2026
Is 58.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FBGCB8BC
Rainbow Satin Ribbon, 12 Colors 3/8 Inch x 12 Rolls | Total 120 Yards, Colorful Ribbon for Gift Wrapping, Hair Bows, Flower Bouquet, Wedding Party Decoration
4K
▼ 20.0%vs. prior month
$28K
latest month
12-month trend
B06XJLXZRR
Zoe Deco Big Car Bow - 30" Red Giant Bow for Birthday, Christmas, Gift | Zoe Deco easy to assemble large butterfly pull-bow for huge décor, waterproof with no paint stripping, 2 strong suction cups
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B07MZTP9L8
Bigger Replacement for ERC-30/34/38 B/R Ribbons, 24 Pack, Black and Red
2K
▲ 0.0%vs. prior month
$45.9K
latest month
12-month trend
B08NXF43DB
MEEDEE 3/8 Inch Satin Ribbon Set – 10 Rolls Rainbow Double Face Ribbon for Gift Wrapping, 5 Yards Each (Total 50 Yards), Decorative Ribbon for Presents & Party Favors
2K
▼ 33.3%vs. prior month
$16K
latest month
12-month trend
B0FNWLYYV7
1 1/2 in 30 Yards Polyester Red Ribbon for Gift Wrapping Festival Decor | Texture Red Satin Ribbon, Smooth and Glossy, Strengthen Edge Stitching, Perfect for Christmas Day, Valentine's Day Crafts
2K
▲ 100.0%vs. prior month
$14K
latest month
12-month trend
B08722TFPH
LIUYAXI 3/8 Inch Satin Ribbon Set – 20 Rolls Rainbow Ribbon, 5 Yards Each (Total 100 Yards), Decorative Ribbon for Gift Wrapping, Crafts Hair Bows, Flower Bouquet, Wedding Party Decorat
2K
▲ 0.0%vs. prior month
$14.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Red Ribbon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SOTMALTK is the best-performing red ribbon brand in July 2026, moving 4,000 units across 1 ASIN for 22.2% of Top 10 volume. Zoe Deco follows with 2,000 units (11.1%), ahead of Bigger on 2,000 units (11.1%).
Volume is spread across 10 brands, with the top three holding 44.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.29 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SOTMALTK
1 ASIN in Top 10
22.2%
Units
4K
Revenue
$28K
Avg. price
$6.29
B0FBGCB8BC
$6.29·★4.7·708 revsRainbow Satin Ribbon, 12 Colors 3/8 Inch x 12 Rolls | Total 120 Yards, Colorful Ribbon for Gift Wrapping, Hair Bows, Flower Bouquet, Wedding Party Decoration
Units sold4K
Zoe Deco
1 ASIN in Top 10
11.1%
Units
2K
Revenue
$20K
Avg. price
$9.99
B06XJLXZRR
$9.99·★3.8·3.2K revsZoe Deco Big Car Bow - 30" Red Giant Bow for Birthday, Christmas, Gift | Zoe Deco easy to assemble large butterfly pull-bow for huge décor, waterproof with no paint stripping, 2 strong suction cups
Units sold2K
Bigger
1 ASIN in Top 10
11.1%
Units
2K
Revenue
$45.9K
Avg. price
$22.99
B07MZTP9L8
$22.99·★4.6·1.6K revsBigger Replacement for ERC-30/34/38 B/R Ribbons, 24 Pack, Black and Red
Units sold2K
Trending Red Ribbon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0979JJTYK booked 1K units at $8.81, with ▲ 900.0% MoM change. On the growth side, B08BZDLY29 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0FNWLYYV7 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0979JJTYK
Carson Dellosa Red Bulletin Board Border Roll for Classroom Decor, 65Ft | 1 Roll of Scalloped Trim for Rolling Whiteboard, Valentines Day, Christmas Decorations, Party, and Classroom Decor
Price
$8.81
Rating
4.7
Reviews
4.4K
Latest month sales
B08BZDLY29
Ribbli Grosgrain Ruler & School Bus Craft Ribbon,7/8-Inch,10-Yard Spool, White/Yellow/Red,Use for Teacher Appreciation Gift,Back to School Decoration,Wreath,Gift Wrapping,All Crafting and Sewing
Price
$7.79
Rating
4.8
Reviews
284
Latest month sales
B0FNWLYYV7
1 1/2 in 30 Yards Polyester Red Ribbon for Gift Wrapping Festival Decor | Texture Red Satin Ribbon, Smooth and Glossy, Strengthen Edge Stitching, Perfect for Christmas Day, Valentine's Day Crafts
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
983
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this red ribbon report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card