Fur Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fur sales on Amazon US totaled 41,300 units in July 2026 (▼ 2.0% vs. the prior month), generating an estimated $1,161,149 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.2% of unit volume and 78.7% of revenue, while a typical listing is priced at $30.73. The keyword itself pulled 14,755 Amazon queries over the same period (▼ 24.4% MoM).
Zooming out to the 12-month window ending July 2026, the fur Top 50 moved 528,800 units and $14,960,558 in cumulative sales — an average of 44,067 units and $1,246,713 per month. Monthly throughput topped out at 79,650 units in November 2025 and dipped to 18,150 in May 2026, leaving the latest reading 1.8% higher than August 2025.
Fur Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
41.3K
▼ 2.0% MoM
Monthly Revenue 2026/07
$1.2M
▼ 1.0% MoM
Top 10 Market Share 2026/07
79.2%
Fur Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fur listing on Amazon US in July 2026 is ASIN B00BAGTNAQ (Brand: ChomChom Roller), which sold 20,000 units at $24.99 apiece — equal to 48.4% of every unit tracked in this report and 6.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 32,700 units and $914,139 in July 2026 — 79.2% of unit volume and 78.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fur' on Amazon
July 2026
Is 79.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00BAGTNAQ
ChomChom Roller Pet Hair Remover – Original Size Reusable Lint Roller for Cat & Dog Hair on Furniture, Couch, Carpet, Car, Rugs & Bedding – Portable, Eco-Friendly (White)
20K
▲ 0.0%vs. prior month
$490K
latest month
12-month trend
B0DZ3CPNJM
Fur Oil | Ingrown Hair Treatment | Post Shave Care | 14ml | Ingrown Hair Oil | Softens Skin & Hair | Razor Bump Treatment | Jojoba, Clary Sage & Tea Tree
3K
▼ 25.0%vs. prior month
$84K
latest month
12-month trend
B0B7JRZ6LX
BEDELITE Fleece Queen Comforter Set, Fluffy Bed Set, Cream White | Super Soft & Warm Bedding, Luxury Fuzzy Faux Fur Comforter for Winter, Heavy Plush Bedding, with 2 Pillowcases
2K
▲ 0.0%vs. prior month
$61.5K
latest month
12-month trend
B0D9VDW7N8
Ultra Soft Cozy Faux Fur Throw Blanket, Fuzzy Plush Thick Bubble Blanket, Luxury Fluffy Blanket for Couch, Sofa, Bedroom, and Living Room, 50x60 Inches, Cream White
2K
▲ 100.0%vs. prior month
$72.2K
latest month
12-month trend
B0D1XJTV1N
COOVA Faux Fur Throw Blanket for Couch, Cozy Soft and Fuzzy Plush Rabbit Fur Bubble Blanket for Sofa Bedroom Living Room, 50x60 Inches Tie Dye Brown
1K
▲ 0.0%vs. prior month
$36.9K
latest month
12-month trend
B07B2PPXCM
Fur Oil | Ingrown Hair Treatment | Post Shave Care | 2.5fl oz | Ingrown Hair Oil | Softens Skin & Hair | Razor Bump Treatment | Jojoba, Clary Sage & Tea Tree
1K
▲ 0.0%vs. prior month
$55K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fur Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ChomChom Roller is the best-performing fur brand in July 2026, moving 20,000 units across 1 ASIN for 61.2% of Top 10 volume. Fur follows with 6,000 units (18.3%), ahead of BEDELITE on 2,000 units (6.1%).
With 7 brands splitting the Top 10 and 85.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.99 to $34.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ChomChom Roller
1 ASIN in Top 10
61.2%
Units
20K
Revenue
$490K
Avg. price
$24.99
B00BAGTNAQ
$24.99·★4.5·205.4K revsChomChom Roller Pet Hair Remover – Original Size Reusable Lint Roller for Cat & Dog Hair on Furniture, Couch, Carpet, Car, Rugs & Bedding – Portable, Eco-Friendly (White)
Units sold20K
Fur
4 ASINs in Top 10
18.3%
Units
6K
Revenue
$194K
Avg. price
$34.50
B0DZ3CPNJM
$27.99·★4.4·481 revsFur Oil | Ingrown Hair Treatment | Post Shave Care | 14ml | Ingrown Hair Oil | Softens Skin & Hair | Razor Bump Treatment | Jojoba, Clary Sage & Tea Tree
Units sold3KB07B2PPXCM
$55.00·★4.7·931 revsFur Oil | Ingrown Hair Treatment | Post Shave Care | 2.5fl oz | Ingrown Hair Oil | Softens Skin & Hair | Razor Bump Treatment | Jojoba, Clary Sage & Tea Tree
Units sold1KB0BYK45FV8
$18.00·★3.7·1.1K revsFur Ingrown Microdart Patches | Microneedle Patches | 6 Count Pack | Razor Bump Treatment | Targets Trapped Hairs | Salicylic Acid Spot Treatment | 170+ Microdarts For Targeted Delivery
Units sold1KB0B323TPMH
$37.00·★4.3·404 revsFur Ingrown Eliminator Serum | Ingrown Hair Treatment | 1.1fl oz | Ingrown Hair Serum | Clarifies Pores | Razor Bump Treatment | AHA BHA Serum
Units sold1K
BEDELITE
1 ASIN in Top 10
6.1%
Units
2K
Revenue
$61.5K
Avg. price
$29.99
B0B7JRZ6LX
$29.99·★4.6·6.1K revsBEDELITE Fleece Queen Comforter Set, Fluffy Bed Set, Cream White | Super Soft & Warm Bedding, Luxury Fuzzy Faux Fur Comforter for Winter, Heavy Plush Bedding, with 2 Pillowcases
Units sold2K
Trending Fur Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DHRN56F5 booked 900 units at $35.99, with ▲ 80.0% MoM change. On the growth side, B0D9VDW7N8 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHRN56F5
L'AGRATY Faux Rabbit Fur Throw Blanket for Couch, 50'' x 60'', Cocoa Brown | Soft Cozy Bubble Fluffy Blanket for Sofa Bed, Thick Warm Plush Fuzzy Throw for Room Home Decor, Luxury Gift for Women Mom
Price
$35.99
Rating
4.6
Reviews
629
Latest month sales
B0CB5LGY7G
Touchat Luxury 1000GSM Faux Rabbit Fur Throw Blanket, Super Heavy Warm Cozy Blankets for Couch Bed Sofa, Bubble Plush Fuzzy Elegant Soft Mink Blanket for Mom Living Room Bedroom, Cream White
Price
$30.99
Rating
4.7
Reviews
1.2K
Latest month sales
B0D9VDW7N8
Ultra Soft Cozy Faux Fur Throw Blanket, Fuzzy Plush Thick Bubble Blanket, Luxury Fluffy Blanket for Couch, Sofa, Bedroom, and Living Room, 50x60 Inches, Cream White
Unlock to view ASIN details and product titles
Price
$35.99
Rating
4.6
Reviews
1.2K
Latest month sales
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