Headphones Wireless Bluetooth Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Headphones Wireless Bluetooth sales on Amazon US totaled 192,000 units in July 2026 (▼ 30.9% vs. the prior month), generating an estimated $16,537,110 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.1% of unit volume and 49.1% of revenue, while a typical listing is priced at $72.95. The keyword itself pulled 39,498 Amazon queries over the same period (▼ 18.8% MoM).
Zooming out to the 12-month window ending July 2026, the headphones wireless bluetooth Top 50 moved 2,591,750 units and $233,688,920 in cumulative sales — an average of 215,979 units and $19,474,077 per month. Monthly throughput topped out at 278,400 units in November 2025 and dipped to 147,100 in May 2026, leaving the latest reading 7.7% lower than August 2025.
Headphones Wireless Bluetooth Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
192K
▼ 30.9% MoM
Monthly Revenue 2026/07
$16.5M
▼ 36.0% MoM
Top 10 Market Share 2026/07
52.1%
Headphones Wireless Bluetooth Market Share & Sales Concentration on Amazon US — July 2026
The most-sold headphones wireless bluetooth listing on Amazon US in July 2026 is ASIN B08WM3LMJF (Brand: JBL), which sold 10,000 units at $39.95 apiece — equal to 5.2% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $8,111,800 in July 2026 — 52.1% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Headphones Wireless Bluetooth' on Amazon
July 2026
Is 52.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08WM3LMJF
JBL Tune 510BT - Bluetooth headphones with up to 40 hours battery, microphone for call, foldable and comfortable, Android and iOs compatible (Black)
10K
▲ 0.0%vs. prior month
$338.2K
latest month
12-month trend
B09BF64J55
KVIDIO Bluetooth Headphones Wireless Over Ear Headsets 65H Playtime | Deep Bass, HiFi Stereo, Bluetooth 6.0, Microphone, Comfortable Fit, Foldable, Lightweight, Low Latency for Travel Home Office
10K
▲ 11.1%vs. prior month
$189.8K
latest month
12-month trend
B09LYF2ST7
BERIBES Bluetooth Headphones Over Ear Wireless HiFi Stereo Headsets 65H 6EQ | Bluetooth 6.0,with Built-in HD Mic,Foldable Lightweight,Comfort Fit,Fast Charging,Deep Bass for Home Office Cellphone PC Ect.
10K
▲ 0.0%vs. prior month
$196.2K
latest month
12-month trend
B0BTYCRJSS
Soundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
10K
▲ 0.0%vs. prior month
$204.1K
latest month
12-month trend
B0C3HCD34R
Soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Black | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
10K
▲ 0.0%vs. prior month
$415K
latest month
12-month trend
B0CQXMXJC5
Soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, White | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
10K
▲ 0.0%vs. prior month
$417.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Headphones Wireless Bluetooth Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Soundcore is the best-performing headphones wireless bluetooth brand in July 2026, moving 30,000 units across 3 ASINs for 30.0% of Top 10 volume. Apple follows with 30,000 units (30.0%), ahead of JBL on 10,000 units (10.0%).
With 6 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $36.66 to $145.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Soundcore
3 ASINs in Top 10
30.0%
Units
30K
Revenue
$1M
Avg. price
$36.66
B0BTYCRJSS
$19.99·★4.4·113.3K revsSoundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
Units sold10KB0C3HCD34R
$44.99·★4.5·72.3K revsSoundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Black | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Units sold10KB0CQXMXJC5
$44.99·★4.5·72.3K revsSoundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, White | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Units sold10K
Apple
3 ASINs in Top 10
30.0%
Units
30K
Revenue
$4.6M
Avg. price
$145.99
B0DGHMNQ5Z
$99.00·★4.5·33.8K revsApple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
Units sold10KB0DGJ7HYG1
$148.99·★4.5·23.6K revsApple AirPods 4 Wireless Earbuds with Active Noise Cancellation | Bluetooth Headphones, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
Units sold10KB0FQFB8FMG
$189.99·★4.4·14K revsApple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
Units sold10K
JBL
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$338.2K
Avg. price
$39.95
B08WM3LMJF
$39.95·★4.5·127.6K revsJBL Tune 510BT - Bluetooth headphones with up to 40 hours battery, microphone for call, foldable and comfortable, Android and iOs compatible (Black)
Units sold10K
Trending Headphones Wireless Bluetooth Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09BF64J55 booked 10K units at $18.96, with ▲ 11.1% MoM change. On the growth side, B0CS8WVRLQ leads positive momentum with ▲ 33.3% MoM growth on 8K units, with B08WM1V5P1 close behind at ▲ 16.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09BF64J55
KVIDIO Bluetooth Headphones Wireless Over Ear Headsets 65H Playtime | Deep Bass, HiFi Stereo, Bluetooth 6.0, Microphone, Comfortable Fit, Foldable, Lightweight, Low Latency for Travel Home Office
Price
$18.96
Rating
4.5
Reviews
34.3K
Latest month sales
B0CS8WVRLQ
JBL Tune 720BT - Wireless Over-Ear Headphones - Blue | JBL Pure Bass Sound, Wireless Bluetooth 53 technology, Customize your listening experience, Hands-free calls with Voice Aware
Price
$49.00
Rating
4.5
Reviews
15K
Latest month sales
B08WM1V5P1
JBL Tune 510BT - Bluetooth headphones with up to 40 hours battery, microphone for call, foldable and comfortable, Android and iOs compatible (Blue)
Unlock to view ASIN details and product titles
Price
$49.95
Rating
4.5
Reviews
127.6K
Latest month sales
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