Harry Potter Illustrated Books Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Harry Potter Illustrated Books sales on Amazon US totaled 10,750 units in July 2026 (▲ 19.4% vs. the prior month), generating an estimated $317,058 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 94.9% of unit volume and 93.4% of revenue, while a typical listing is priced at $32.74. The keyword itself pulled 32,346 Amazon queries over the same period (▲ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the harry potter illustrated books Top 50 moved 174,550 units and $6,234,828 in cumulative sales — an average of 14,546 units and $519,569 per month. Monthly throughput topped out at 52,100 units in December 2025 and dipped to 6,400 in September 2025, leaving the latest reading 62.9% higher than August 2025.
Harry Potter Illustrated Books Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.8K
▲ 19.4% MoM
Monthly Revenue 2026/07
$317.1K
▲ 13.1% MoM
Top 10 Market Share 2026/07
94.9%
Harry Potter Illustrated Books Market Share & Sales Concentration on Amazon US — July 2026
The most-sold harry potter illustrated books listing on Amazon US in July 2026 is ASIN B0FMS7Q3RS (Brand: LEGO), which sold 3,000 units at $11.87 apiece — equal to 27.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,200 units and $296,132 in July 2026 — 94.9% of unit volume and 93.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Harry Potter Illustrated Books' on Amazon
July 2026
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Top 5 Volume Share breakdown
B0FMS7Q3RS
LEGO LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys, Girls - Pretend Play Set for Kids, Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
3K
▲ 50.0%vs. prior month
$36K
latest month
12-month trend
B0B51Y485S
Harry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Christmas Stocking Stuffers Book Lovers Gift Box
2K
▲ 0.0%vs. prior month
$25.9K
latest month
12-month trend
B0DJ1BHQ4X
LEGO Harry Potter Knight Bus Adventure - Building Toy for Kids, Boys, and Girls, Ages 8+ - Iconic Bus from Harry Potter and The Prisoner of Azkaban - with 5 Minifigures - Birthday Gift Idea - 76446
1K
▲ 0.0%vs. prior month
$45K
latest month
12-month trend
B0DVVNFRDH
KIDS PREFERRED Harry Potter Soft Book with Toy, Teether, and Crinkle, 5 Inches
1K
▲ 0.0%vs. prior month
$8K
latest month
12-month trend
B07WQY5HWP
Harry Potter Lockable Diary with UV Invisible Ink Pen for Kids, Teens, Secret Journal with Key, Lined Pages, Stationery Supplies, Gifts for Kids (Brown UV Pen)
800
▲ 14.3%vs. prior month
$16K
latest month
12-month trend
B0DRW7WRX3
LEGO Harry Potter Book Nook: Hogwarts Express Building Set - Bedroom Shelf Decor for Boys, Girls, & Fans, Ages 10+ - Collectible Harry & Ron Minifigures - Birthday Gift Idea - 76450
700
▲ 16.7%vs. prior month
$57.2K
latest month
12-month trend
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Best Harry Potter Illustrated Books Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing harry potter illustrated books brand in July 2026, moving 5,800 units across 5 ASINs for 56.9% of Top 10 volume. Harry Potter follows with 3,100 units (30.4%), ahead of KIDS PREFERRED on 1,000 units (9.8%).
With 4 brands splitting the Top 10 and 97.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $60.51, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
5 ASINs in Top 10
56.9%
Units
5.8K
Revenue
$231.5K
Avg. price
$60.51
B0FMS7Q3RS
$11.87·★4.9·344 revsLEGO LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys, Girls - Pretend Play Set for Kids, Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
Units sold3KB0DJ1BHQ4X
$44.99·★4.9·1.2K revsLEGO Harry Potter Knight Bus Adventure - Building Toy for Kids, Boys, and Girls, Ages 8+ - Iconic Bus from Harry Potter and The Prisoner of Azkaban - with 5 Minifigures - Birthday Gift Idea - 76446
Units sold1KB0DRW7WRX3
$75.79·★4.9·455 revsLEGO Harry Potter Book Nook: Hogwarts Express Building Set - Bedroom Shelf Decor for Boys, Girls, & Fans, Ages 10+ - Collectible Harry & Ron Minifigures - Birthday Gift Idea - 76450
Units sold700B0DRW8NT7S
$79.98·★4.8·393 revsLEGO Harry Potter Privet Drive: Aunt Marge’s Visit Kids Toy - Buildable Book Nook and Room Decor for Boys and Girls, Ages 8+ - Collectible Harry Potter Minifigure - Birthday Gift Idea - 76451
Units sold600B0FMS6562Z
$89.92·★4.9·154 revsLEGO Harry Potter Luna Lovegood’s House Building Toy for Girls & Boys - Pretend Play & Display Book Shelf or Bedroom Decor for Kids, Ages 10+ - W/Luna's Hare Patronus - Gift Idea for Birthdays - 76467
Units sold500
Harry Potter
3 ASINs in Top 10
30.4%
Units
3.1K
Revenue
$47.6K
Avg. price
$18.69
B0B51Y485S
$13.89·★4.8·3.2K revsHarry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Christmas Stocking Stuffers Book Lovers Gift Box
Units sold2KB07WQY5HWP
$19.99·★4.9·8.2K revsHarry Potter Lockable Diary with UV Invisible Ink Pen for Kids, Teens, Secret Journal with Key, Lined Pages, Stationery Supplies, Gifts for Kids (Brown UV Pen)
Units sold800B0F3B9P1FK
$22.19·★4.8·107 revsHarry Potter Journal with Broomstick Pen, Hogwarts Faux Leather Hardcover Journal, Golden Snitch A5 Notebook for Kids, Gifts for Girls, Teens, Boys (Brown Wand Pen)
Units sold300
KIDS PREFERRED
1 ASIN in Top 10
9.8%
Units
1K
Revenue
$8K
Avg. price
$7.99
B0DVVNFRDH
$7.99·★4.9·433 revsKIDS PREFERRED Harry Potter Soft Book with Toy, Teether, and Crinkle, 5 Inches
Units sold1K
Trending Harry Potter Illustrated Books Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F3B9P1FK booked 300 units at $22.19, with ▲ 200.0% MoM change. On the growth side, B0FMS7Q3RS leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0DSJRC49V close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3B9P1FK
Harry Potter Journal with Broomstick Pen, Hogwarts Faux Leather Hardcover Journal, Golden Snitch A5 Notebook for Kids, Gifts for Girls, Teens, Boys (Brown Wand Pen)
Price
$22.19
Rating
4.8
Reviews
107
Latest month sales
B0FMS7Q3RS
LEGO LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys, Girls - Pretend Play Set for Kids, Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
Price
$11.87
Rating
4.9
Reviews
344
Latest month sales
B0DSJRC49V
Simple Modern Harry Potter 40 oz Tumbler with Handle and Straw Lid | Insulated Reusable Stainless Steel Water Bottle Travel Mug | Gift for Women Men Him Her | Trek Collection | 40oz | Herbology
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.8
Reviews
1.6K
Latest month sales
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