Harry Potter Books Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Harry Potter Books Set sales on Amazon US totaled 8,150 units in July 2026 (▼ 6.3% vs. the prior month), generating an estimated $426,472 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.9% of unit volume and 88.1% of revenue, while a typical listing is priced at $46.75. The keyword itself pulled 26,632 Amazon queries over the same period (▲ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the harry potter books set Top 50 moved 198,000 units and $10,302,426 in cumulative sales — an average of 16,500 units and $858,536 per month. Monthly throughput topped out at 62,400 units in December 2025 and dipped to 5,800 in May 2026, leaving the latest reading 2.4% lower than August 2025.
Harry Potter Books Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8.2K
▼ 6.3% MoM
Monthly Revenue 2026/07
$426.5K
▼ 6.5% MoM
Top 10 Market Share 2026/07
85.9%
Harry Potter Books Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold harry potter books set listing on Amazon US in July 2026 is ASIN B0B51Y485S (Brand: Harry Potter), which sold 2,000 units at $13.89 apiece — equal to 24.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,000 units and $375,581 in July 2026 — 85.9% of unit volume and 88.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Harry Potter Books Set' on Amazon
July 2026
![Harry Potter: 8-Film Collection [4K Ultra HD + Blu-ray] (ASIN B075W1LFWP), rank #9 by monthly sales volume for 'Harry Potter Books Set' on Amazon](https://m.media-amazon.com/images/I/91Mn8RRd2tL._AC_UY512_.jpg)
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Top 5 Volume Share breakdown
B0B51Y485S
Harry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Christmas Stocking Stuffers Book Lovers Gift Box
2K
▲ 0.0%vs. prior month
$25.9K
latest month
12-month trend
B07WQY5HWP
Harry Potter Lockable Diary with UV Invisible Ink Pen for Kids, Teens, Secret Journal with Key, Lined Pages, Stationery Supplies, Gifts for Kids (Brown UV Pen)
800
▲ 14.3%vs. prior month
$16K
latest month
12-month trend
B0DRW7WRX3
LEGO Harry Potter Book Nook: Hogwarts Express Building Set - Bedroom Shelf Decor for Boys, Girls, & Fans, Ages 10+ - Collectible Harry & Ron Minifigures - Birthday Gift Idea - 76450
700
▲ 16.7%vs. prior month
$57.2K
latest month
12-month trend
B0CGY22J77
LEGO LEGO Harry Potter Talking Sorting Hat W/ 31 Voices - Harry Potter Building Set - Gift Idea for Adults, Women & Men, 18+ - 76429
600
▲ 20.0%vs. prior month
$58.6K
latest month
12-month trend
B0DRW8NT7S
LEGO Harry Potter Privet Drive: Aunt Marge’s Visit Kids Toy - Buildable Book Nook and Room Decor for Boys and Girls, Ages 8+ - Collectible Harry Potter Minifigure - Birthday Gift Idea - 76451
600
▲ 20.0%vs. prior month
$48.4K
latest month
12-month trend
B08VJDH3RF
Harry Potter Stationary Set for Kids Teens Adults with Wand Pens Notebook Stickers Sticky Notes School Supplies Journaling Writing Gifts for Kids
600
▼ 14.3%vs. prior month
$15.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Harry Potter Books Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Harry Potter is the best-performing harry potter books set brand in July 2026, moving 3,400 units across 3 ASINs for 48.6% of Top 10 volume. LEGO follows with 2,800 units (40.0%), ahead of WARNER BROS on 800 units (11.4%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.76 to $99.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Harry Potter
3 ASINs in Top 10
48.6%
Units
3.4K
Revenue
$57.2K
Avg. price
$19.76
B0B51Y485S
$13.89·★4.8·3.2K revsHarry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Christmas Stocking Stuffers Book Lovers Gift Box
Units sold2KB07WQY5HWP
$19.99·★4.9·8.2K revsHarry Potter Lockable Diary with UV Invisible Ink Pen for Kids, Teens, Secret Journal with Key, Lined Pages, Stationery Supplies, Gifts for Kids (Brown UV Pen)
Units sold800B08VJDH3RF
$25.39·★4.8·2.7K revsHarry Potter Stationary Set for Kids Teens Adults with Wand Pens Notebook Stickers Sticky Notes School Supplies Journaling Writing Gifts for Kids
Units sold600
LEGO
5 ASINs in Top 10
40.0%
Units
2.8K
Revenue
$276.7K
Avg. price
$99.58
B0DRW7WRX3
$75.79·★4.9·455 revsLEGO Harry Potter Book Nook: Hogwarts Express Building Set - Bedroom Shelf Decor for Boys, Girls, & Fans, Ages 10+ - Collectible Harry & Ron Minifigures - Birthday Gift Idea - 76450
Units sold700B0CGY22J77
$92.19·★4.9·1.6K revsLEGO LEGO Harry Potter Talking Sorting Hat W/ 31 Voices - Harry Potter Building Set - Gift Idea for Adults, Women & Men, 18+ - 76429
Units sold600B0DRW8NT7S
$79.98·★4.8·393 revsLEGO Harry Potter Privet Drive: Aunt Marge’s Visit Kids Toy - Buildable Book Nook and Room Decor for Boys and Girls, Ages 8+ - Collectible Harry Potter Minifigure - Birthday Gift Idea - 76451
Units sold600B0DHLGSV88
$149.99·★4.9·329 revsLEGO Harry Potter Malfoy Manor 76453 | Building Toy, Girls & Boys, Ages 10+, Collectible Harry Potter Display Set, 9 Minifigures, Gift for Birthdays, 1,601 pcs
Units sold500B0FMS87KZ6
$99.95·★4.9·133 revsLEGO Harry Potter Hogwarts Castle: Hospital Wing Building Toy for Girls & Boys - Pretend Play Set for Kids, Ages 9+ - W/7 Minifigures & Wolf Patronus Toy Figure - Gift Idea for Birthdays - 76463
Units sold400
WARNER BROS
2 ASINs in Top 10
11.4%
Units
800
Revenue
$41.6K
Avg. price
$51.74
B005OCFGTO
$33.50·★4.7·75.2K revsHarry Potter: The Complete 8-Film Collection
Units sold400B075W1LFWP
$69.99·★4.6·3.5K revsHarry Potter: 8-Film Collection [4K Ultra HD + Blu-ray]
Units sold400
Trending Harry Potter Books Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F3B9P1FK leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0DSJRC49V close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3B9P1FK
Harry Potter Journal with Broomstick Pen, Hogwarts Faux Leather Hardcover Journal, Golden Snitch A5 Notebook for Kids, Gifts for Girls, Teens, Boys (Brown Wand Pen)
Price
$22.19
Rating
4.8
Reviews
107
Latest month sales
B0DSJRC49V
Simple Modern Harry Potter 40 oz Tumbler with Handle and Straw Lid | Insulated Reusable Stainless Steel Water Bottle Travel Mug | Gift for Women Men Him Her | Trek Collection | 40oz | Herbology
Price
$29.99
Rating
4.8
Reviews
1.6K
Latest month sales
B0CGY22J77
LEGO LEGO Harry Potter Talking Sorting Hat W/ 31 Voices - Harry Potter Building Set - Gift Idea for Adults, Women & Men, 18+ - 76429
Unlock to view ASIN details and product titles
Price
$92.19
Rating
4.9
Reviews
1.6K
Latest month sales
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