Harry Potter Books Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Harry Potter Books sales on Amazon US totaled 5,700 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $176,583 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 98.2% of unit volume and 98.6% of revenue, while a typical listing is priced at $40.80. The keyword itself pulled 89,843 Amazon queries over the same period (▲ 15.3% MoM).
Zooming out to the 12-month window ending July 2026, the harry potter books Top 50 moved 125,400 units and $4,607,081 in cumulative sales — an average of 10,450 units and $383,923 per month. Monthly throughput topped out at 41,250 units in December 2025 and dipped to 4,300 in May 2026, leaving the latest reading 0.9% lower than August 2025.
Harry Potter Books Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.7K
▼ 12.3% MoM
Monthly Revenue 2026/07
$176.6K
▼ 24.0% MoM
Top 10 Market Share 2026/07
98.2%
Harry Potter Books Market Share & Sales Concentration on Amazon US — July 2026
The most-sold harry potter books listing on Amazon US in July 2026 is ASIN B0B51Y485S (Brand: Harry Potter), which sold 2,000 units at $12.14 apiece — equal to 35.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,600 units and $174,084 in July 2026 — 98.2% of unit volume and 98.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Harry Potter Books' on Amazon
July 2026
![Harry Potter: 8-Film Collection [4K Ultra HD + Blu-ray] (ASIN B075W1LFWP), rank #5 by monthly sales volume for 'Harry Potter Books' on Amazon](https://m.media-amazon.com/images/I/91Mn8RRd2tL._AC_UY512_.jpg)
Is 98.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B51Y485S
Harry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Book Lovers Gift Box (Golden Snitch) | Golden Snitch Book Marker in Gift Box for Books and Journals, Gifts for Women, Kids, Students, Teachers and Readers
2K
▲ 0.0%vs. prior month
$25.9K
latest month
12-month trend
B0DVVNFRDH
KIDS PREFERRED Harry Potter Soft Book with Toy, Teether, and Crinkle, 5 Inches
1K
▲ 0.0%vs. prior month
$8K
latest month
12-month trend
B07WQY5HWP
Harry Potter Lockable Diary with UV Invisible Ink Pen for Kids, Teens, Secret Journal with Key, Lined Pages, Stationery Supplies, Gifts for Kids (Brown UV Pen)
800
▲ 14.3%vs. prior month
$16K
latest month
12-month trend
B0DRW7WRX3
LEGO Harry Potter Book Nook: Hogwarts Express Building Set - Bedroom Shelf Decor for Boys, Girls, & Fans, Ages 10+ - Collectible Harry & Ron Minifigures - Birthday Gift Idea - 76450
700
▲ 16.7%vs. prior month
$57.2K
latest month
12-month trend
B075W1LFWP
Harry Potter: 8-Film Collection [4K Ultra HD + Blu-ray]
400
▼ 60.0%vs. prior month
$28K
latest month
12-month trend
B005OCFGTO
Harry Potter: The Complete 8-Film Collection
400
▼ 42.9%vs. prior month
$13.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Harry Potter Books Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Harry Potter is the best-performing harry potter books brand in July 2026, moving 2,850 units across 3 ASINs for 50.9% of Top 10 volume. KIDS PREFERRED follows with 1,000 units (17.9%), ahead of WARNER BROS on 800 units (14.3%).
With 7 brands splitting the Top 10 and 83.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $67.01, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Harry Potter
3 ASINs in Top 10
50.9%
Units
2.9K
Revenue
$50.3K
Avg. price
$67.01
B0B51Y485S
$12.14·★4.8·3.1K revsHarry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Book Lovers Gift Box (Golden Snitch) | Golden Snitch Book Marker in Gift Box for Books and Journals, Gifts for Women, Kids, Students, Teachers and Readers
Units sold2KB07WQY5HWP
$19.89·★4.9·8.2K revsHarry Potter Lockable Diary with UV Invisible Ink Pen for Kids, Teens, Secret Journal with Key, Lined Pages, Stationery Supplies, Gifts for Kids (Brown UV Pen)
Units sold800B018IL7AQY
$168.99·★4.8·1.6K revsHarry Potter Books Set #1-7 in Collectible Trunk-Like Toy Chest Box, Decorative Stickers Included by Harry Potte
Units sold50
KIDS PREFERRED
1 ASIN in Top 10
17.9%
Units
1K
Revenue
$8K
Avg. price
$7.99
B0DVVNFRDH
$7.99·★4.9·428 revsKIDS PREFERRED Harry Potter Soft Book with Toy, Teether, and Crinkle, 5 Inches
Units sold1K
WARNER BROS
2 ASINs in Top 10
14.3%
Units
800
Revenue
$41.6K
Avg. price
$46.08
B075W1LFWP
$69.99·★4.6·3.5K revsHarry Potter: 8-Film Collection [4K Ultra HD + Blu-ray]
Units sold400B005OCFGTO
$22.18·★4.7·75.2K revsHarry Potter: The Complete 8-Film Collection
Units sold400
Trending Harry Potter Books Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DRW7WRX3 leads positive momentum with ▲ 16.7% MoM growth on 700 units, with B07WQY5HWP close behind at ▲ 14.3% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DRW7WRX3
LEGO Harry Potter Book Nook: Hogwarts Express Building Set - Bedroom Shelf Decor for Boys, Girls, & Fans, Ages 10+ - Collectible Harry & Ron Minifigures - Birthday Gift Idea - 76450
Price
$76.99
Rating
4.9
Reviews
449
Latest month sales
B07WQY5HWP
Harry Potter Lockable Diary with UV Invisible Ink Pen for Kids, Teens, Secret Journal with Key, Lined Pages, Stationery Supplies, Gifts for Kids (Brown UV Pen)
Price
$19.89
Rating
4.9
Reviews
8.2K
Latest month sales
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