Hand Towel Holder For Bathroom Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Hand Towel Holder For Bathroom sales on Amazon US totaled 170,700 units in July 2026 (▲ 3.0% vs. the prior month), generating an estimated $1,835,336 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 46.4% of revenue, while a typical listing is priced at $12.23. The keyword itself pulled 36,069 Amazon queries over the same period (▲ 9.6% MoM).

Zooming out to the 12-month window ending July 2026, the hand towel holder for bathroom Top 50 moved 1,737,100 units and $18,715,383 in cumulative sales — an average of 144,758 units and $1,559,615 per month. Monthly throughput topped out at 196,500 units in November 2025 and dipped to 72,800 in May 2026, leaving the latest reading 9.2% higher than August 2025.

1.7MTotal units sold · Last 12 months
$18.7MTotal revenue · Last 12 months
36.1K▲ 9.6% MoM
Monthly search volume
$12.23Avg. price · July 2026

Hand Towel Holder For Bathroom Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales156.3K
Revenue$1.7M

2025/09

Sales142.8K
Revenue$1.6M

2025/10

Sales146.7K
Revenue$1.6M

2025/11

Sales196.5K
Revenue$2.1M

2025/12

Sales129.1K
Revenue$1.4M

2026/01

Sales145K
Revenue$1.5M

2026/02

Sales143.7K
Revenue$1.5M

2026/03

Sales138.7K
Revenue$1.5M

2026/04

Sales129.4K
Revenue$1.4M

2026/05

Sales72.8K
Revenue$820.8K

2026/06

Sales165.4K
Revenue$1.8M
170.7K

2026/07

Sales170.7K
Revenue$1.8M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

170.7K

▲ 3.0% MoM

Monthly Revenue 2026/07

$1.8M

▲ 3.3% MoM

Top 10 Market Share 2026/07

51.6%

See the Top 10 ASINs driving 51.6% of sales

Hand Towel Holder For Bathroom Market Share & Sales Concentration on Amazon US — July 2026

The most-sold hand towel holder for bathroom listing on Amazon US in July 2026 is ASIN B0DPSJP47V (Brand: STWWO), which sold 20,000 units at $9.99 apiece — equal to 11.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 88,000 units and $851,220 in July 2026 — 51.6% of unit volume and 46.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Hand Towel Holder For Bathroom' on Amazon

July 2026
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51.6% Volume Share 88K units sold
46.4% Revenue Share $851.2K estimated
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Top 5 Volume Share breakdown

B0DPSJP47V 11.7%
B0BNL5MBMY 5.9%
B0BR8SX468 5.9%
B0GD1GLWK7 5.9%
B0BLSKRJMP 4.7%
Others 66.0%
#1
Paper Towel Holder Countertop, Standing Paper Roll Holder with Anti Slip Weighted Base, Stainless Steel Freestanding Paper Towel Holder for Kitchen, Black

B0DPSJP47V

Paper Towel Holder Countertop, Standing Paper Roll Holder with Anti Slip Weighted Base, Stainless Steel Freestanding Paper Towel Holder for Kitchen, Black

$9.99· 4.4·5K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$199.8K

latest month

Monthly Trend

12-month trend

#2
pickpiff 13LB Strong Stick-on Hooks for Coat & Towel, Black 4 Pack

B0BNL5MBMY

pickpiff 13LB Strong Stick-on Hooks for Coat & Towel, Black 4 Pack

$9.86· 4.4·6.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$99.9K

latest month

Monthly Trend

12-month trend

#3
Optish Over The Door Hooks, Door Hanger Hooks for Hanging, Towel Racks for Bathroom with 12 Coat Hook, Coat Rack College Dorm Essentials Bathroom Accessories(1 Pack, Black)

B0BR8SX468

Optish Over The Door Hooks, Door Hanger Hooks for Hanging, Towel Racks for Bathroom with 12 Coat Hook, Coat Rack College Dorm Essentials Bathroom Accessories(1 Pack, Black)

$9.99· 4.4·7.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$91.3K

latest month

Monthly Trend

12-month trend

#4
Paper Towel Holder Wall Mount - Self Adhesive No Drill or Drilling, SUS304 Stainless Steel - Kitchen, Bathroom, Sink, Pantry, Fridge(Black)

B0GD1GLWK7

Paper Towel Holder Wall Mount - Self Adhesive No Drill or Drilling, SUS304 Stainless Steel - Kitchen, Bathroom, Sink, Pantry, Fridge(Black)

$5.98· 4.1·1.5K reviews
Monthly Sales

10K

▲ 42.9%

vs. prior month

Revenue

$59.9K

latest month

Monthly Trend

12-month trend

#5
Paper Towel Holder,Self-Adhesive or Drilling, Brushed Nickel, 1 Pack | SUS304 Stainless Steel,Kitchen Roll Dispenser Under Cabinet,Wall Mounted Rack

B0BLSKRJMP

Paper Towel Holder,Self-Adhesive or Drilling, Brushed Nickel, 1 Pack | SUS304 Stainless Steel,Kitchen Roll Dispenser Under Cabinet,Wall Mounted Rack

$7.79· 4.4·7.8K reviews
Monthly Sales

8K

▲ 0.0%

vs. prior month

Revenue

$67.7K

latest month

Monthly Trend

12-month trend

#6
SetSail Towel Holder for Bathroom Wall Matte Black Towel Ring | Stainless Steel Hand Towel Holder Heavy Duty Towel Hanger for Bath, Kitchen

B0B9H92YBW

SetSail Towel Holder for Bathroom Wall Matte Black Towel Ring | Stainless Steel Hand Towel Holder Heavy Duty Towel Hanger for Bath, Kitchen

$7.99· 4.6·5.4K reviews
Monthly Sales

7K

▲ 0.0%

vs. prior month

Revenue

$58.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Hand Towel Holder For Bathroom Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

STWWO is the best-performing hand towel holder for bathroom brand in July 2026, moving 25,000 units across 2 ASINs for 28.4% of Top 10 volume. pickpiff follows with 10,000 units (11.4%), ahead of Optish on 10,000 units (11.4%).

Volume is spread across 9 brands, with the top three holding 51.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.86 to $9.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

28.4%
11.4%
11.4%
48.9%
STWWO
pickpiff
Optish
Other brands
1

STWWO

2 ASINs in Top 10

28.4%

Units

25K

Revenue

$250.1K

Avg. price

$9.99

  • Paper Towel Holder Countertop, Standing Paper Roll Holder with Anti Slip Weighted Base, Stainless Steel Freestanding Paper Towel Holder for Kitchen, Black

    B0DPSJP47V

    $9.99·4.4·5K revs

    Paper Towel Holder Countertop, Standing Paper Roll Holder with Anti Slip Weighted Base, Stainless Steel Freestanding Paper Towel Holder for Kitchen, Black

    Units sold20K
  • STWWO Hand Towel Holder for Bathroom, Adhesive Round Towel Ring, Black | for Bath RV Kitchen, Self Adhesive No Drill Hole, Easy to Install

    B0FQJRC2M3

    $9.99·4.6·768 revs

    STWWO Hand Towel Holder for Bathroom, Adhesive Round Towel Ring, Black | for Bath RV Kitchen, Self Adhesive No Drill Hole, Easy to Install

    Units sold5K
2

pickpiff

1 ASIN in Top 10

11.4%

Units

10K

Revenue

$99.9K

Avg. price

$9.86

  • pickpiff 13LB Strong Stick-on Hooks for Coat & Towel, Black 4 Pack

    B0BNL5MBMY

    $9.86·4.4·6.9K revs

    pickpiff 13LB Strong Stick-on Hooks for Coat & Towel, Black 4 Pack

    Units sold10K
3

Optish

1 ASIN in Top 10

11.4%

Units

10K

Revenue

$91.3K

Avg. price

$9.99

  • Optish Over The Door Hooks, Door Hanger Hooks for Hanging, Towel Racks for Bathroom with 12 Coat Hook, Coat Rack College Dorm Essentials Bathroom Accessories(1 Pack, Black)

    B0BR8SX468

    $9.99·4.4·7.3K revs

    Optish Over The Door Hooks, Door Hanger Hooks for Hanging, Towel Racks for Bathroom with 12 Coat Hook, Coat Rack College Dorm Essentials Bathroom Accessories(1 Pack, Black)

    Units sold10K

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