Bathroom Towel Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bathroom Towel Holder sales on Amazon US totaled 236,100 units in July 2026 (▼ 4.5% vs. the prior month), generating an estimated $2,646,127 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.8% of unit volume and 49.7% of revenue, while a typical listing is priced at $13.01. The keyword itself pulled 50,912 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the bathroom towel holder Top 50 moved 2,681,000 units and $32,905,888 in cumulative sales — an average of 223,417 units and $2,742,157 per month. Monthly throughput topped out at 287,500 units in November 2025 and dipped to 120,000 in May 2026, leaving the latest reading 12.9% lower than August 2025.
Bathroom Towel Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
236.1K
▼ 4.5% MoM
Monthly Revenue 2026/07
$2.6M
▼ 9.2% MoM
Top 10 Market Share 2026/07
53.8%
Bathroom Towel Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bathroom towel holder listing on Amazon US in July 2026 is ASIN B0BLSCY6PR (Brand: EUDELE), which sold 20,000 units at $19.99 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 127,000 units and $1,314,930 in July 2026 — 53.8% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bathroom Towel Holder' on Amazon
July 2026
Is 53.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BLSCY6PR
EUDELE Adhesive Shower Caddy, 5 Pack Rustproof Stainless Steel Bath Organizers With Large Capacity, No Drilling Shelves for Bathroom Storage & Home Decor
20K
▼ 33.3%vs. prior month
$368.8K
latest month
12-month trend
B0CC27124P
Black Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
20K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
B0DPSJP47V
Paper Towel Holder Countertop, Standing Paper Roll Holder with Anti Slip Weighted Base, Stainless Steel Freestanding Paper Towel Holder for Kitchen, Black
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B09DKH8XDS
Paper Towel Holder Black Stainless Steel Kitchen Countertop Roll Organizer | Standing Paper Towel Holders Roll Dispenser Simple Black
10K
▲ 0.0%vs. prior month
$89.3K
latest month
12-month trend
B0B99VKV8P
FYY Over the Door Hooks, Single-Hanger 4 Pack, Fits Doors 1 3/8" White | Heavy Duty Metal, Hold 20lbs, Rubber-Coated, No-Drilling, for Bathroom Dorm, Hanging Towels Clothes Hats Bags Coats Wreaths
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0BNL5MBMY
pickpiff 13LB Strong Stick-on Hooks for Coat & Towel, Black 4 Pack
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bathroom Towel Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EUDELE is the best-performing bathroom towel holder brand in July 2026, moving 20,000 units across 1 ASIN for 15.7% of Top 10 volume. Bollove follows with 20,000 units (15.7%), ahead of STWWO on 20,000 units (15.7%).
Volume is spread across 9 brands, with the top three holding 47.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EUDELE
1 ASIN in Top 10
15.7%
Units
20K
Revenue
$368.8K
Avg. price
$19.99
B0BLSCY6PR
$19.99·★4.4·48.7K revsEUDELE Adhesive Shower Caddy, 5 Pack Rustproof Stainless Steel Bath Organizers With Large Capacity, No Drilling Shelves for Bathroom Storage & Home Decor
Units sold20K
Bollove
1 ASIN in Top 10
15.7%
Units
20K
Revenue
$159.8K
Avg. price
$8.99
B0CC27124P
$8.99·★4.5·5.9K revsBlack Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
Units sold20K
STWWO
1 ASIN in Top 10
15.7%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0DPSJP47V
$9.99·★4.4·4.9K revsPaper Towel Holder Countertop, Standing Paper Roll Holder with Anti Slip Weighted Base, Stainless Steel Freestanding Paper Towel Holder for Kitchen, Black
Units sold20K
Trending Bathroom Towel Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B9H92YBW booked 7K units at $7.99, with ▲ 0.0% MoM change. On the growth side, B01C60C4FU leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B01C60C7FW close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B9H92YBW
SetSail Towel Holder for Bathroom Wall Matte Black Towel Ring | Stainless Steel Hand Towel Holder Heavy Duty Towel Hanger for Bath, Kitchen
Price
$7.99
Rating
4.6
Reviews
5.4K
Latest month sales
B01C60C4FU
Command Large Satin Nickel Bath Double Hooks, 1 Hook, 1 Strip | Water Resistant, Damage-Free Hanging, Ideal for Bathroom Organization, Great for Hanging Bath Towels, Holds up to 4 lb
Price
$6.65
Rating
4.5
Reviews
12.4K
Latest month sales
B01C60C7FW
Command Hand Towel Bar Satin Nickel with 4 Water Resistant Command Strips, 9" Hand Towel Holder, Holds up to 3 lb, Great for Bathroom Décor on the Wall, Inside the Cabinet, or in the Shower
Unlock to view ASIN details and product titles
Price
$14.01
Rating
4.5
Reviews
13.7K
Latest month sales
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