Hand Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hand Mask sales on Amazon US totaled 81,900 units in July 2026 (▼ 31.2% vs. the prior month), generating an estimated $1,193,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.1% of unit volume and 71.1% of revenue, while a typical listing is priced at $16.51. The keyword itself pulled 22,296 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the hand mask Top 50 moved 1,383,350 units and $20,616,741 in cumulative sales — an average of 115,279 units and $1,718,062 per month. Monthly throughput topped out at 259,600 units in December 2025 and dipped to 56,150 in August 2025, leaving the latest reading 45.9% higher than August 2025.
Hand Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
81.9K
▼ 31.2% MoM
Monthly Revenue 2026/07
$1.2M
▼ 36.2% MoM
Top 10 Market Share 2026/07
78.1%
Hand Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hand mask listing on Amazon US in July 2026 is ASIN B0CWGSP1WY (Brand: BIODANCE), which sold 10,000 units at $19.00 apiece — equal to 12.2% of every unit tracked in this report.
The Top 10 ASINs account for 64,000 units and $848,430 in July 2026 — 78.1% of unit volume and 71.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hand Mask' on Amazon
July 2026
Is 78.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CWGSP1WY
BIODANCE Hydro Cera-nol Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Moisturizing, Redness Reducing, Quick Soothing, After Sun Care, Sunburn Relief, Korean Skin Care |1.19oz(34g) x4ea
10K
▼ 66.7%vs. prior month
$188.5K
latest month
12-month trend
B0H33X1DGJ
60% Urea Cream Stick plus 2% Salicylic Acid, Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels, Hands, Knees,Exfoliating Moisturizer, Dead Skin Remover Foot Balm 1.4oz (1pcs)
10K
vs. prior month
$90.9K
latest month
12-month trend
B00EYOSA9G
La Roche-Posay Cicaplast Hand Cream with Shea Butter for Dry Hands | Instant relief hand lotion with niacinamide, and glycerin. For dry cracked hands with a non greasy feel. Fragrance free.
9K
▼ 10.0%vs. prior month
$111.2K
latest month
12-month trend
B0FWK57DL4
COSRX PDRN Exosome Overnight Face Mask, Korean Glass Skin Glow, 1.69 fl oz | +123% Hydration, Instant Glow, Glass Skin Finish, Elasticity & Firmness, PDRN Exosome Overnight Face Mask, Korean Skin Care
8K
▼ 60.0%vs. prior month
$125.4K
latest month
12-month trend
B0148PKYXU
O'Keeffe's Working Hands Hand Cream for Extreme Dryness - 3 oz Tube (2 Pack) - Repairing Skincare for Cracked, Dry Hands
8K
▼ 20.0%vs. prior month
$119.7K
latest month
12-month trend
B00121UVU0
O'Keeffe's Working Hands Hand Cream, 3.4 oz Jar, 1 Pack for Extreme Dryness | Repairs Cracked, Dry Hands, Hypoallergenic, Unscented, Non-Greasy, Ideal for Repairing Skincare
6K
▼ 25.0%vs. prior month
$55K
latest month
12-month trend
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Best Hand Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
O'Keeffe's is the best-performing hand mask brand in July 2026, moving 14,000 units across 2 ASINs for 21.9% of Top 10 volume. BIODANCE follows with 10,000 units (15.6%), ahead of flasture on 10,000 units (15.6%).
Volume is spread across 9 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
O'Keeffe's
2 ASINs in Top 10
21.9%
Units
14K
Revenue
$174.6K
Avg. price
$10.66
B0148PKYXU
$12.56·★4.8·26.3K revsO'Keeffe's Working Hands Hand Cream for Extreme Dryness - 3 oz Tube (2 Pack) - Repairing Skincare for Cracked, Dry Hands
Units sold8KB00121UVU0
$8.75·★4.7·83K revsO'Keeffe's Working Hands Hand Cream, 3.4 oz Jar, 1 Pack for Extreme Dryness | Repairs Cracked, Dry Hands, Hypoallergenic, Unscented, Non-Greasy, Ideal for Repairing Skincare
Units sold6K
BIODANCE
1 ASIN in Top 10
15.6%
Units
10K
Revenue
$188.5K
Avg. price
$19.00
B0CWGSP1WY
$19.00·★4.6·3.6K revsBIODANCE Hydro Cera-nol Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Moisturizing, Redness Reducing, Quick Soothing, After Sun Care, Sunburn Relief, Korean Skin Care |1.19oz(34g) x4ea
Units sold10K
flasture
1 ASIN in Top 10
15.6%
Units
10K
Revenue
$90.9K
Avg. price
$8.99
B0H33X1DGJ
$8.99·★4.5·604 revs60% Urea Cream Stick plus 2% Salicylic Acid, Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels, Hands, Knees,Exfoliating Moisturizer, Dead Skin Remover Foot Balm 1.4oz (1pcs)
Units sold10K
Trending Hand Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0H33X1DGJ booked 10K units at $8.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H33X1DGJ
60% Urea Cream Stick plus 2% Salicylic Acid, Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels, Hands, Knees,Exfoliating Moisturizer, Dead Skin Remover Foot Balm 1.4oz (1pcs)
Price
$8.99
Rating
4.5
Reviews
604
Latest month sales
B00BN2UF54
CeraVe Therapeutic Hand Cream, Hyaluronic Acid & Niacinamide Lotion, 3oz | Dermatologist-Tested Dimethicone Hand Lotion Protects Over-Worked Skin; Ideal Hand Cream For Dry Cracked Hands
Price
$10.99
Rating
4.5
Reviews
8.2K
Latest month sales
B0BL8F59PX
L'OCCITANE Shea Nail & Cuticle Oil, Nourishing Brush-On Moisture for Stronger & Healthier Nails, Hydrating Care for Manicures with Almond Oil, Vegan
Unlock to view ASIN details and product titles
Price
$23.00
Rating
4.6
Reviews
1.1K
Latest month sales
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