Hand Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hand Cream sales on Amazon US totaled 762,000 units in July 2026 (▼ 19.6% vs. the prior month), generating an estimated $10,818,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.0% of unit volume and 68.2% of revenue, while a typical listing is priced at $13.81. The keyword itself pulled 100,019 Amazon queries over the same period (▲ 14.9% MoM).
Zooming out to the 12-month window ending July 2026, the hand cream Top 50 moved 10,499,700 units and $142,781,267 in cumulative sales — an average of 874,975 units and $11,898,439 per month. Monthly throughput topped out at 1,277,700 units in December 2025 and dipped to 488,200 in May 2026, leaving the latest reading 18.7% higher than August 2025.
Hand Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
762K
▼ 19.6% MoM
Monthly Revenue 2026/07
$10.8M
▼ 20.7% MoM
Top 10 Market Share 2026/07
63.0%
Hand Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hand cream listing on Amazon US in July 2026 is ASIN B00TTD9BRC (Brand: CeraVe), which sold 70,000 units at $15.97 apiece — equal to 9.2% of every unit tracked in this report.
The Top 10 ASINs account for 480,000 units and $7,378,900 in July 2026 — 63.0% of unit volume and 68.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hand Cream' on Amazon
July 2026
Is 63.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Hyaluronic Acid For Instant Hydration, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B006IB5T4W
Aquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
70K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0060OUV5Y
La Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
60K
▲ 0.0%vs. prior month
$857.4K
latest month
12-month trend
B0107QPFBU
Aquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
50K
▼ 16.7%vs. prior month
$609.5K
latest month
12-month trend
B000NWGCZ2
Vanicream Moisturizing Cream with Pump Dispenser, 16 Oz, Formulated without Common Irritants for Sensitive Skin, Body & Face Moisturizer, Restores Moisture & Soothes Irritated, Itchy Areas
50K
▼ 16.7%vs. prior month
$678K
latest month
12-month trend
B082TSRP9J
Ebanel Urea Cream 40% plus Salicylic Acid 2% for Dry Cracked Feet Skin | Deeply Moisturizes & Softens Dry Cracked Heels, Feet, Knees, Elbows, Hands, Rough Dead Skin Callus Remover Toenail Softener
50K
▼ 16.7%vs. prior month
$783K
latest month
12-month trend
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Best Hand Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquaphor is the best-performing hand cream brand in July 2026, moving 120,000 units across 2 ASINs for 25.0% of Top 10 volume. CeraVe follows with 100,000 units (20.8%), ahead of La Roche-Posay on 100,000 units (20.8%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.34 to $20.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquaphor
2 ASINs in Top 10
25.0%
Units
120K
Revenue
$1.7M
Avg. price
$14.34
B006IB5T4W
$16.48·★4.8·86.8K revsAquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold70KB0107QPFBU
$12.19·★4.8·44.7K revsAquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold50K
CeraVe
2 ASINs in Top 10
20.8%
Units
100K
Revenue
$1.8M
Avg. price
$15.47
B00TTD9BRC
$15.97·★4.7·147.8K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Hyaluronic Acid For Instant Hydration, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB000YJ2SLG
$14.97·★4.7·150.2K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30K
La Roche-Posay
2 ASINs in Top 10
20.8%
Units
100K
Revenue
$1.7M
Avg. price
$20.49
B0060OUV5Y
$18.99·★4.7·22.5K revsLa Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
Units sold60KB003QXZWYW
$21.99·★4.6·41.9K revsLa Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face and body lotion for dry skin with shea butter and niacinamide. Gentle on very dry, rough, sensitive skin.
Units sold40K
Trending Hand Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000YJ2SLG booked 30K units at $14.97, with ▲ 0.0% MoM change. On the growth side, B00BN2UF54 leads positive momentum with ▲ 455.6% MoM growth on 5K units, with B0BZK477LB close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Price
$14.97
Rating
4.7
Reviews
150.2K
Latest month sales
B00BN2UF54
CeraVe Therapeutic Hand Cream, Hyaluronic Acid & Niacinamide Lotion, 3oz | Dermatologist-Tested Dimethicone Hand Lotion Protects Over-Worked Skin; Ideal Hand Cream For Dry Cracked Hands
Price
$10.99
Rating
4.5
Reviews
8.2K
Latest month sales
B0BZK477LB
Salt & Stone Hand Cream, Hand Lotion, Women & Men, Santal & Vetiver 2 fl oz | Hand Lotion, Hydrates, Nourishes & Softens Skin, Restores Dry Skin, Fast-Absorbing, Free of Parabens & Phthalates
Unlock to view ASIN details and product titles
Price
$20.00
Rating
4.4
Reviews
1.5K
Latest month sales
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