Urea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Urea sales on Amazon US totaled 235,900 units in July 2026 (▼ 16.8% vs. the prior month), generating an estimated $3,277,453 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.3% of unit volume and 59.8% of revenue, while a typical listing is priced at $14.83. The keyword itself pulled 29,533 Amazon queries over the same period (▲ 0.0% MoM).
Zooming out to the 12-month window ending July 2026, the urea Top 50 moved 2,253,450 units and $32,084,594 in cumulative sales — an average of 187,788 units and $2,673,716 per month. Monthly throughput topped out at 283,600 units in June 2026 and dipped to 130,500 in May 2026, leaving the latest reading 65.8% higher than August 2025.
Urea Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
235.9K
▼ 16.8% MoM
Monthly Revenue 2026/07
$3.3M
▼ 19.6% MoM
Top 10 Market Share 2026/07
62.3%
Urea Market Share & Sales Concentration on Amazon US — July 2026
The most-sold urea listing on Amazon US in July 2026 is ASIN B082TSRP9J (Brand: Ebanel), which sold 50,000 units at $15.95 apiece — equal to 21.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 147,000 units and $1,960,820 in July 2026 — 62.3% of unit volume and 59.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Urea' on Amazon
July 2026
Is 62.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082TSRP9J
Ebanel Urea Cream 40% plus Salicylic Acid 2% for Dry Cracked Feet Skin | Deeply Moisturizes & Softens Dry Cracked Heels, Feet, Knees, Elbows, Hands, Rough Dead Skin Callus Remover Toenail Softener
50K
▼ 16.7%vs. prior month
$783K
latest month
12-month trend
B003BMJGKE
Eucerin Advanced Repair Lotion, Urea Enriched, 16.9 FL OZ | Unscented Body Lotion for Dry Skin with Urea, Ceramide and NMF, 48-Hour Hydration, Fast Absorbing, Non-Greasy, Fragrance Free
20K
▼ 33.3%vs. prior month
$265.4K
latest month
12-month trend
B000XY9LT4
Eucerin Intensive Repair Body Lotion with Urea, AHA and NMF, 16.9 FL OZ | Body Lotion for Dry, Flaky Skin, Enriched with Urea, AHA and NMF, Moisturizes, Gently Exfoliates and Smooths, Fragrance Free
10K
▼ 50.0%vs. prior month
$133.1K
latest month
12-month trend
B08TT7Q8YW
Grocerism Urea Cream 40% for Feet Maximum Strength Hand & Foot Cream 5.29oz | with 2% Salicylic Acid, Aloe Vera & Hyaluronic Acid, Softens Rough, Callused Skin for Dry Heels, Hands, Elbows and Knees
10K
▲ 0.0%vs. prior month
$124.1K
latest month
12-month trend
B09854CPGD
OUKEYA 40 Percent Urea Cream Hand Foot Cream for Dry Cracked Skin | Intensive moisturising urea lotion, softens rough dry cracked skin on hands, heels and feet
10K
▼ 66.7%vs. prior month
$137.3K
latest month
12-month trend
B0D6X6CKBX
CeraVe Intensive Moisturizing Lotion, Shea Butter Body Lotion, 16oz | Skin Care, Relieves Signs Of Dry Skin with Hydro-Urea & Shea Butter In A Non-Greasy Formula For Rough, Tight and Itchy Skin
10K
▲ 0.0%vs. prior month
$159.9K
latest month
12-month trend
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Best Urea Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ebanel is the best-performing urea brand in July 2026, moving 50,000 units across 1 ASIN for 34.0% of Top 10 volume. Eucerin follows with 38,000 units (25.9%), ahead of Grocerism on 10,000 units (6.8%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $15.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ebanel
1 ASIN in Top 10
34.0%
Units
50K
Revenue
$783K
Avg. price
$15.95
B082TSRP9J
$15.95·★4.3·29.4K revsEbanel Urea Cream 40% plus Salicylic Acid 2% for Dry Cracked Feet Skin | Deeply Moisturizes & Softens Dry Cracked Heels, Feet, Knees, Elbows, Hands, Rough Dead Skin Callus Remover Toenail Softener
Units sold50K
Eucerin
3 ASINs in Top 10
25.9%
Units
38K
Revenue
$517.2K
Avg. price
$14.12
B003BMJGKE
$13.69·★4.7·52.1K revsEucerin Advanced Repair Lotion, Urea Enriched, 16.9 FL OZ | Unscented Body Lotion for Dry Skin with Urea, Ceramide and NMF, 48-Hour Hydration, Fast Absorbing, Non-Greasy, Fragrance Free
Units sold20KB000XY9LT4
$13.69·★4.7·26.8K revsEucerin Intensive Repair Body Lotion with Urea, AHA and NMF, 16.9 FL OZ | Body Lotion for Dry, Flaky Skin, Enriched with Urea, AHA and NMF, Moisturizes, Gently Exfoliates and Smooths, Fragrance Free
Units sold10KB07H14726J
$14.97·★4.6·11.4K revsEucerin Roughness Smoothing Lotion with Urea, 16.9 FL OZ | Urea Enriched Body Moisturizer for Rough, Bumpy, Dry Skin, 72 Hours of Hydration, Paraben and Fragrance Free
Units sold8K
Grocerism
1 ASIN in Top 10
6.8%
Units
10K
Revenue
$124.1K
Avg. price
$12.99
B08TT7Q8YW
$12.99·★4.5·9.4K revsGrocerism Urea Cream 40% for Feet Maximum Strength Hand & Foot Cream 5.29oz | with 2% Salicylic Acid, Aloe Vera & Hyaluronic Acid, Softens Rough, Callused Skin for Dry Heels, Hands, Elbows and Knees
Units sold10K
Trending Urea Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FNMW3HPQ booked 10K units at $8.99, with ▲ 42.9% MoM change. On the growth side, B0F93FYQK7 leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNMW3HPQ
Uruses Urea Cream 60% plus Salicylic Acid 2% Urea Foot Care Stick, Foot Cream for Foot Callus Remover, Feet Moisturizer Stick for Dry Cracked Heels, Hands, Knees, Hydrating Heel Balm, Easy To Use
Price
$8.99
Rating
4.5
Reviews
909
Latest month sales
B0H33X1DGJ
60% Urea Cream Stick plus 2% Salicylic Acid, Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels, Hands, Knees,Exfoliating Moisturizer, Dead Skin Remover Foot Balm 1.4oz (1pcs)
Price
$8.99
Rating
4.5
Reviews
593
Latest month sales
B0F93FYQK7
Urea Cream 40 Percent with 2% Salicylic Acid, Urea Cream 40 Percent for Feet Maximum Strength, Foot & Hand Cream for Dry Cracked Heels, Callus Softener for Rough Thick Skin, 5.29 oz
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
575
Latest month sales
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