Ham Slices Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ham Slices sales on Amazon US totaled 284,000 units in July 2026 (▲ 4.8% vs. the prior month), generating an estimated $1,683,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.7% of unit volume and 41.1% of revenue, while a typical listing is priced at $6.16. The keyword itself pulled 16,862 Amazon queries over the same period (▲ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the ham slices Top 50 moved 2,972,600 units and $16,785,843 in cumulative sales — an average of 247,717 units and $1,398,820 per month. Monthly throughput topped out at 284,000 units in July 2026 and dipped to 170,200 in May 2026, leaving the latest reading 17.5% higher than August 2025.
Ham Slices Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
284K
▲ 4.8% MoM
Monthly Revenue 2026/07
$1.7M
▲ 2.5% MoM
Top 10 Market Share 2026/07
43.7%
Ham Slices Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ham slices listing on Amazon US in July 2026 is ASIN B00FTBD20A (Brand: Applegate), which sold 20,000 units at $5.49 apiece — equal to 7.0% of every unit tracked in this report.
The Top 10 ASINs account for 124,000 units and $692,270 in July 2026 — 43.7% of unit volume and 41.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ham Slices' on Amazon
July 2026
Is 43.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00FTBD20A
APPLEGATE ORGANICS Uncured Genoa Salami, 4 oz | No Antibiotics Ever, No Artificial Ingredients, Snack & Charcuterie Favorite
20K
▲ 100.0%vs. prior month
$113.4K
latest month
12-month trend
B00I2VLK2Q
APPLEGATE ORGANICS Oven Roasted Turkey Breast, 6oz | No Antibiotics Ever, Non-GMO Project Verified, All Natural Ingredients
20K
▲ 0.0%vs. prior month
$160.8K
latest month
12-month trend
B07YVMNBRZ
Amazon Grocery, Sliced Black Forest Uncured Ham, 9 Oz
20K
▲ 0.0%vs. prior month
$64.4K
latest month
12-month trend
B000Q5ZMD4
Hillshire Farm Ultra Thin Sliced Deli Meat, Honey Ham, 9 oz | Gluten free; no artificial ingredients; no added nitrates or nitrites; great for sandwiches, wraps & charcuterie
10K
▲ 0.0%vs. prior month
$39.1K
latest month
12-month trend
B00MCLKC4Y
Oscar Mayer Deli Lunch Meat, Bologna, 16 oz Package | Sliced Bologna Lunch Meat Made with Chicken & Pork, Fully Cooked & Ready to Eat, Add to Sandwiches, Wraps & Deli Platters
10K
▲ 0.0%vs. prior month
$29.6K
latest month
12-month trend
B01J3O2AVK
Hillshire Farm Ultra Thin Deli Sliced Turkey Breast Lunchmeat Oven Roasted Turkey Breast, 16 oz
10K
▼ 50.0%vs. prior month
$66.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ham Slices Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Applegate is the best-performing ham slices brand in July 2026, moving 57,000 units across 4 ASINs for 46.0% of Top 10 volume. Amazon Grocery follows with 28,000 units (22.6%), ahead of HILLSHIRE FARM on 20,000 units (16.1%).
With 5 brands splitting the Top 10 and 84.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.02 to $6.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Applegate
4 ASINs in Top 10
46.0%
Units
57K
Revenue
$409.8K
Avg. price
$6.18
B00FTBD20A
$5.49·★4.6·5.5K revsAPPLEGATE ORGANICS Uncured Genoa Salami, 4 oz | No Antibiotics Ever, No Artificial Ingredients, Snack & Charcuterie Favorite
Units sold20KB00I2VLK2Q
$7.99·★4.5·4K revsAPPLEGATE ORGANICS Oven Roasted Turkey Breast, 6oz | No Antibiotics Ever, Non-GMO Project Verified, All Natural Ingredients
Units sold20KB079RKVVNP
$6.74·★4.6·6.5K revsAPPLEGATE NATURALS Uncured Black Forest Ham Family Size, 10.5oz | No Antibiotics Ever, No Artificial Ingredients, Perfect for wraps & sandwiches
Units sold9KB00FTBEFTC
$4.49·★4.6·6.5K revsApplegate, Organic Uncured Black Forest Ham, 6 Ounce
Units sold8K
Amazon Grocery
2 ASINs in Top 10
22.6%
Units
28K
Revenue
$93K
Avg. price
$3.02
B07YVMNBRZ
$2.47·★4.7·9.6K revsAmazon Grocery, Sliced Black Forest Uncured Ham, 9 Oz
Units sold20KB07YVMYJFR
$3.57·★4.6·5.9K revsAmazon Grocery, Sliced Honey Smoked Uncured Ham, 9 Oz
Units sold8K
HILLSHIRE FARM
2 ASINs in Top 10
16.1%
Units
20K
Revenue
$105.4K
Avg. price
$5.23
B000Q5ZMD4
$3.97·★4.7·16K revsHillshire Farm Ultra Thin Sliced Deli Meat, Honey Ham, 9 oz | Gluten free; no artificial ingredients; no added nitrates or nitrites; great for sandwiches, wraps & charcuterie
Units sold10KB01J3O2AVK
$6.48·★4.7·5.7K revsHillshire Farm Ultra Thin Deli Sliced Turkey Breast Lunchmeat Oven Roasted Turkey Breast, 16 oz
Units sold10K
Trending Ham Slices Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B004ZK48M2 booked 9K units at $7.99, with ▲ 28.6% MoM change. On the growth side, B07HRKK2GX leads positive momentum with ▲ 900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004ZK48M2
Dietz & Watson Pre-Sliced Genoa Salami, 7 oz
Price
$7.99
Rating
4.6
Reviews
7K
Latest month sales
B07YVMYJFR
Amazon Grocery, Sliced Honey Smoked Uncured Ham, 9 Oz
Price
$3.57
Rating
4.6
Reviews
5.9K
Latest month sales
B07HRKK2GX
Principe Uncured Mortadella, 4 oz
Unlock to view ASIN details and product titles
Price
$7.69
Rating
4.5
Reviews
1.1K
Latest month sales
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