Turkey Breast Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Turkey Breast sales on Amazon US totaled 521,000 units in July 2026 (▼ 3.3% vs. the prior month), generating an estimated $4,617,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 51.5% of revenue, while a typical listing is priced at $8.03. The keyword itself pulled 54,670 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the turkey breast Top 50 moved 5,618,200 units and $47,021,420 in cumulative sales — an average of 468,183 units and $3,918,452 per month. Monthly throughput topped out at 545,000 units in January 2026 and dipped to 354,000 in May 2026, leaving the latest reading 16.6% higher than August 2025.
Turkey Breast Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
521K
▼ 3.3% MoM
Monthly Revenue 2026/07
$4.6M
▼ 3.0% MoM
Top 10 Market Share 2026/07
48.0%
Turkey Breast Market Share & Sales Concentration on Amazon US — July 2026
The most-sold turkey breast listing on Amazon US in July 2026 is ASIN B0CVZY667D (Brand: Amazon Grocery), which sold 60,000 units at $13.95 apiece — equal to 11.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $2,379,800 in July 2026 — 48.0% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Turkey Breast' on Amazon
July 2026
Is 48.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CVZY667D
Amazon Grocery Chicken Breast Fillets Value Pack, Boneless Skinless, 100% Natural, Weight Varies
60K
▼ 14.3%vs. prior month
$813.6K
latest month
12-month trend
B0016L8JLY
Jennie-O, Lean Ground Turkey Meat, 93% Lean, 7% Fat, 16 Ounce
30K
▲ 0.0%vs. prior month
$163.2K
latest month
12-month trend
B0CW15PL71
Amazon Grocery, Chicken Breast Fillets, Boneless Skinless, 100% Natural, Weight Varies
30K
▲ 50.0%vs. prior month
$209.4K
latest month
12-month trend
B006T88ZOK
APPLEGATE Family Size Chicken Nugget, 16 Ounce (Pack of 12) | No Antibiotics Ever, No Artificial Ingredients, Fully cooked and ready to heat, Convenient family favorite
20K
▲ 0.0%vs. prior month
$256K
latest month
12-month trend
B00I2VLK2Q
APPLEGATE ORGANICS Oven Roasted Turkey Breast, 6oz | No Antibiotics Ever, Non-GMO Project Verified, All Natural Ingredients
20K
▲ 0.0%vs. prior month
$160.8K
latest month
12-month trend
B079VF7P64
Mary's Turkey Organic Ground Turkey, 16 OZ
20K
▲ 0.0%vs. prior month
$189.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Turkey Breast Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing turkey breast brand in July 2026, moving 110,000 units across 3 ASINs for 44.0% of Top 10 volume. Jennie-O follows with 30,000 units (12.0%), ahead of Applegate Naturals on 20,000 units (8.0%).
With 8 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.46 to $12.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
3 ASINs in Top 10
44.0%
Units
110K
Revenue
$1.1M
Avg. price
$8.17
B0CVZY667D
$13.95·★4.7·3.8K revsAmazon Grocery Chicken Breast Fillets Value Pack, Boneless Skinless, 100% Natural, Weight Varies
Units sold60KB0CW15PL71
$6.98·★4.7·2.1K revsAmazon Grocery, Chicken Breast Fillets, Boneless Skinless, 100% Natural, Weight Varies
Units sold30KB07YVMY31Y
$3.57·★4.6·10.8K revsAmazon Grocery, Sliced Oven Roasted Turkey Breast, 9 Oz
Units sold20K
Jennie-O
1 ASIN in Top 10
12.0%
Units
30K
Revenue
$163.2K
Avg. price
$5.46
B0016L8JLY
$5.46·★4.8·24.6K revsJennie-O, Lean Ground Turkey Meat, 93% Lean, 7% Fat, 16 Ounce
Units sold30K
Applegate Naturals
1 ASIN in Top 10
8.0%
Units
20K
Revenue
$256K
Avg. price
$12.33
B006T88ZOK
$12.33·★4.5·5.6K revsAPPLEGATE Family Size Chicken Nugget, 16 Ounce (Pack of 12) | No Antibiotics Ever, No Artificial Ingredients, Fully cooked and ready to heat, Convenient family favorite
Units sold20K
Trending Turkey Breast Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000Q64AUE booked 10K units at $3.58, with ▲ 0.0% MoM change. On the growth side, B0CW15PL71 leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B00B04DKPW close behind at ▲ 42.9% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000Q64AUE
Hillshire Farm Oven Roasted Ultra Thin Sliced Deli Lunch Meat, Turkey Breast, 9 Ounce | Gluten free; no artificial ingredients; no added nitrates or nitrites; great for sandwiches, wraps & charcuterie
Price
$3.58
Rating
4.7
Reviews
6.9K
Latest month sales
B0CW15PL71
Amazon Grocery, Chicken Breast Fillets, Boneless Skinless, 100% Natural, Weight Varies
Price
$6.98
Rating
4.7
Reviews
2.1K
Latest month sales
B00B04DKPW
APPLEGATE ORGANICS Organic Turkey Burgers, 1 lb (Frozen) | No Antibiotics Ever, Minimally Processed, No Artificial Ingredients, Great for quick dinners on the grill
Unlock to view ASIN details and product titles
Price
$12.49
Rating
4.4
Reviews
3.7K
Latest month sales
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