Charcuterie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Charcuterie sales on Amazon US totaled 396,000 units in July 2026 (▼ 5.5% vs. the prior month), generating an estimated $3,000,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 47.3% of revenue, while a typical listing is priced at $7.65. The keyword itself pulled 40,590 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the charcuterie Top 50 moved 4,120,500 units and $29,614,895 in cumulative sales — an average of 343,375 units and $2,467,908 per month. Monthly throughput topped out at 440,000 units in November 2025 and dipped to 206,000 in May 2026, leaving the latest reading 8.8% higher than August 2025.
Charcuterie Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
396K
▼ 5.5% MoM
Monthly Revenue 2026/07
$3M
▼ 12.6% MoM
Top 10 Market Share 2026/07
50.5%
Charcuterie Market Share & Sales Concentration on Amazon US — July 2026
The most-sold charcuterie listing on Amazon US in July 2026 is ASIN B000RGYJI6 (Brand: Fresh Produce (Brands May Vary)), which sold 50,000 units at $5.47 apiece — equal to 12.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,418,500 in July 2026 — 50.5% of unit volume and 47.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Charcuterie' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000RGYJI6
Organic Red Seedless Grapes
50K
▼ 16.7%vs. prior month
$293.5K
latest month
12-month trend
B07BQXJ123
Squirrel Brand Sweet Brown Butter Cashews, 3.5 oz Resealable Bag | Gourmet Flavored Cashews Nuts, Gluten Free, Vegetarian
30K
▼ 25.0%vs. prior month
$104.7K
latest month
12-month trend
B000QG1TIU
Boursin Garlic & Fine Herbs Cheese, Artisan fresh cheeses, 5.2 Ounce
20K
▲ 0.0%vs. prior month
$104.2K
latest month
12-month trend
B00FTBD20A
APPLEGATE ORGANICS Uncured Genoa Salami, 4 oz | No Antibiotics Ever, No Artificial Ingredients, Snack & Charcuterie Favorite
20K
▲ 100.0%vs. prior month
$113.4K
latest month
12-month trend
B00I2VLPNA
APPLEGATE NATURALS Uncured Turkey Pepperoni, 4oz | No Antibiotics Ever, Zesty Pepperoni flavor, Perfect for pizza, sandwiches & snacks
20K
▲ 100.0%vs. prior month
$121.8K
latest month
12-month trend
B0FH6YL3XC
Astercook Deep-Carbonized Bamboo Cutting Boards for Kitchen with Wood Storage Stand, Reversible Charcuterie & Chopping Boards with Juice Grooves and Easy-Grip Handles, Fathers Day Gift for Men
20K
▼ 33.3%vs. prior month
$488.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Charcuterie Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fresh Produce (Brands May Vary) is the best-performing charcuterie brand in July 2026, moving 50,000 units across 1 ASIN for 25.0% of Top 10 volume. Applegate follows with 40,000 units (20.0%), ahead of Squirrel Brand on 30,000 units (15.0%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.49 to $5.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fresh Produce (Brands May Vary)
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$293.5K
Avg. price
$5.47
B000RGYJI6
$5.47·★4.6·10.3K revsOrganic Red Seedless Grapes
Units sold50K
Applegate
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$235.2K
Avg. price
$5.25
B00FTBD20A
$5.67·★4.6·5.5K revsAPPLEGATE ORGANICS Uncured Genoa Salami, 4 oz | No Antibiotics Ever, No Artificial Ingredients, Snack & Charcuterie Favorite
Units sold20KB00I2VLPNA
$4.82·★4.6·8.2K revsAPPLEGATE NATURALS Uncured Turkey Pepperoni, 4oz | No Antibiotics Ever, Zesty Pepperoni flavor, Perfect for pizza, sandwiches & snacks
Units sold20K
Squirrel Brand
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$104.7K
Avg. price
$3.49
B07BQXJ123
$3.49·★4.4·39.6K revsSquirrel Brand Sweet Brown Butter Cashews, 3.5 oz Resealable Bag | Gourmet Flavored Cashews Nuts, Gluten Free, Vegetarian
Units sold30K
Trending Charcuterie Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07WHNX3JR booked 10K units at $4.39, with ▲ 25.0% MoM change. On the growth side, B0FXYGCM5C leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B00FTBD20A close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07WHNX3JR
Amazon Grocery, Party Tray Cheese, 16 ounce, 28 Slices
Price
$4.39
Rating
4.7
Reviews
4.5K
Latest month sales
B0FXYGCM5C
True Story Foods Pepperoni Sliced, 4 Ounce
Price
$5.51
Rating
4.5
Reviews
18
Latest month sales
B00FTBD20A
APPLEGATE ORGANICS Uncured Genoa Salami, 4 oz | No Antibiotics Ever, No Artificial Ingredients, Snack & Charcuterie Favorite
Unlock to view ASIN details and product titles
Price
$5.67
Rating
4.6
Reviews
5.5K
Latest month sales
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