Hair Wrap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Wrap sales on Amazon US totaled 310,600 units in July 2026 (▲ 3.5% vs. the prior month), generating an estimated $2,880,602 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 45.3% of revenue, while a typical listing is priced at $11.44. The keyword itself pulled 20,566 Amazon queries over the same period (▼ 22.1% MoM).
Zooming out to the 12-month window ending July 2026, the hair wrap Top 50 moved 3,635,750 units and $34,464,700 in cumulative sales — an average of 302,979 units and $2,872,058 per month. Monthly throughput topped out at 466,500 units in December 2025 and dipped to 175,350 in May 2026, leaving the latest reading 8.3% higher than August 2025.
Hair Wrap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
310.6K
▲ 3.5% MoM
Monthly Revenue 2026/07
$2.9M
▲ 1.1% MoM
Top 10 Market Share 2026/07
51.5%
Hair Wrap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair wrap listing on Amazon US in July 2026 is ASIN B000TG63EW (Brand: Lottabody), which sold 50,000 units at $4.22 apiece — equal to 16.1% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $1,305,900 in July 2026 — 51.5% of unit volume and 45.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Wrap' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B0BLXZ4YBJ
YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
20K
▲ 0.0%vs. prior month
$236.6K
latest month
12-month trend
B09GYRBHBP
Kitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
20K
▲ 100.0%vs. prior month
$142.2K
latest month
12-month trend
B0BLYFFMSV
YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
10K
▲ 0.0%vs. prior month
$118.3K
latest month
12-month trend
B0798RWHC9
Kitsch Satin Scrunchies for Women | For All Hair Types - Black, 5pcs
10K
▲ 0.0%vs. prior month
$69.1K
latest month
12-month trend
B08518TGJX
50PCS Black Hair Ties for Women, Cotton Seamless Hair Bands, Elastic Ponytail Holders, No Damage for Thick Hair, 2 Inch in Diameter, by Qarwayoc
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Wrap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lottabody is the best-performing hair wrap brand in July 2026, moving 50,000 units across 1 ASIN for 31.3% of Top 10 volume. YANIBEST follows with 40,000 units (25.0%), ahead of Kitsch on 40,000 units (25.0%).
With 6 brands splitting the Top 10 and 81.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $13.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lottabody
1 ASIN in Top 10
31.3%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.6K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
YANIBEST
3 ASINs in Top 10
25.0%
Units
40K
Revenue
$488.3K
Avg. price
$13.32
B0BLXZ4YBJ
$12.99·★4.4·29.1K revsYANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
Units sold20KB0BLYFFMSV
$12.99·★4.4·29.1K revsYANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
Units sold10KB0CYQ22VQ5
$13.99·★4.5·4.3K revsYANIBEST Soft Satin Bonnet for Men Women, Sleep Cap to Maintain Moisture
Units sold10K
Kitsch
3 ASINs in Top 10
25.0%
Units
40K
Revenue
$349.8K
Avg. price
$9.69
B09GYRBHBP
$7.99·★4.6·9.1K revsKitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Units sold20KB0798RWHC9
$7.94·★4.6·53.4K revsKitsch Satin Scrunchies for Women | For All Hair Types - Black, 5pcs
Units sold10KB09S4PVZ81
$13.14·★4.2·30.7K revsKitsch Satin Heatless Curls Overnight Set - Sunset Tie Dye | No Heat Damage Overnight Curls | Comfortable Frizz Free Hair Curlers To Sleep In with 34" Hair Waver & 2 Satin Scrunchies
Units sold10K
Trending Hair Wrap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CRR2R22V booked 10K units at $6.99, with ▲ 11.1% MoM change. On the growth side, B0GQH7TT5V leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GY3ZSW4Q close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRR2R22V
RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
Price
$6.99
Rating
4.6
Reviews
2.4K
Latest month sales
B0GQH7TT5V
Acozycoo Headbands for Women,Wide Workout Non Slip Sweat Wicking Hair Band
Price
$9.49
Rating
4.3
Reviews
185
Latest month sales
B0GY3ZSW4Q
FocusCare 2-in-1 Anti-Slip Hair Wrap for Sleep – Mesh Durag Cap for Pixie Cut Short Hair, Adjustable Hook and Loop Closure
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
204
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this hair wrap report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card