Toddler Hair Ties Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toddler Hair Ties sales on Amazon US totaled 253,500 units in July 2026 (▼ 15.5% vs. the prior month), generating an estimated $1,593,655 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.2% of unit volume and 38.6% of revenue, while a typical listing is priced at $6.51. The keyword itself pulled 36,589 Amazon queries over the same period (▲ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the toddler hair ties Top 50 moved 3,276,850 units and $18,484,731 in cumulative sales — an average of 273,071 units and $1,540,394 per month. Monthly throughput topped out at 325,500 units in December 2025 and dipped to 165,150 in May 2026, leaving the latest reading 21.1% lower than August 2025.
Toddler Hair Ties Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
253.5K
▼ 15.5% MoM
Monthly Revenue 2026/07
$1.6M
▼ 7.5% MoM
Top 10 Market Share 2026/07
42.2%
Toddler Hair Ties Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toddler hair ties listing on Amazon US in July 2026 is ASIN B07D5ZY3GZ (Brand: GOSICUKA), which sold 20,000 units at $8.99 apiece — equal to 7.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $614,890 in July 2026 — 42.2% of unit volume and 38.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toddler Hair Ties' on Amazon
July 2026
Is 42.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07D5ZY3GZ
120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
20K
▲ 100.0%vs. prior month
$179.8K
latest month
12-month trend
B07FK8YBPC
Teenitor Clear Elastic Hair Bands, 2000pcs Mini Hair Rubber Bands, Hair Ties, Soft Hair Elastics Ties, 2mm in Width and 30mm in Length
10K
▼ 50.0%vs. prior month
$59K
latest month
12-month trend
B07GRD9CZP
HOYOLS Clear Hair Ties, 1500 Pcs Small Elastic Rubber Bands | Soft Mini TPU Rubber Bands with No-Snag Stretch Hold for Braids, Ponytails and Daily Styling for Women and Teens
10K
▲ 25.0%vs. prior month
$62.4K
latest month
12-month trend
B09T3K3XLV
Goody Ouchless Forever Polyband Hair Ties, 150 Ct, Clear, Elastic Bands, Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
10K
▲ 0.0%vs. prior month
$38.1K
latest month
12-month trend
B0BQSDN34D
Kitsch Elastic Hair Tie Cutter Tool - Multicolor, 3pc Set | No Pull Hair Ties No Damage & Easy Removal of Hair Rubber Bands, Hair Elastics, Toddler Hair Ties - Hair Braiding Tools
10K
▲ 0.0%vs. prior month
$54.1K
latest month
12-month trend
B077GDY1LP
ANNIE 1000 Black Mini Rubber Bands – 1/2″ Durable Elastic Hair & Braiding Bands (Secure, Stretchy, Strong)
10K
▲ 11.1%vs. prior month
$51K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toddler Hair Ties Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GOODY is the best-performing toddler hair ties brand in July 2026, moving 28,000 units across 3 ASINs for 26.2% of Top 10 volume. GOSICUKA follows with 20,000 units (18.7%), ahead of Teenitor on 10,000 units (9.3%).
Volume is spread across 8 brands, with the top three holding 54.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.58 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GOODY
3 ASINs in Top 10
26.2%
Units
28K
Revenue
$126.5K
Avg. price
$3.58
B09T3K3XLV
$1.08·★4.2·5.1K revsGoody Ouchless Forever Polyband Hair Ties, 150 Ct, Clear, Elastic Bands, Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
Units sold10KB00AWD0OOC
$5.68·★4.4·30.5K revsGoody Kids Ouchless Elastic Hair Ties, 60 Ct, Assorted Colors, Pain-Free | 2MM Rubber Bands, Styling Accessories for Girls & Boys, Made for Long-Lasting Braids, Ponytails & More, For Fine Hair
Units sold9KB07FKVS8JS
$3.97·★4.4·21.7K revsGoody Ouchless Polyband Hair Ties, 500 Ct, Assorted, Latex Elastic Bands | Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
Units sold9K
GOSICUKA
1 ASIN in Top 10
18.7%
Units
20K
Revenue
$179.8K
Avg. price
$8.99
B07D5ZY3GZ
$8.99·★4.6·16.6K revs120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
Units sold20K
Teenitor
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$59K
Avg. price
$6.48
B07FK8YBPC
$6.48·★4.4·33.2K revsTeenitor Clear Elastic Hair Bands, 2000pcs Mini Hair Rubber Bands, Hair Ties, Soft Hair Elastics Ties, 2mm in Width and 30mm in Length
Units sold10K
Trending Toddler Hair Ties Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07GRD9CZP booked 10K units at $5.52, with ▲ 25.0% MoM change. On the growth side, B07PDLK1L8 leads positive momentum with ▲ 900.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07GRD9CZP
HOYOLS Clear Hair Ties, 1500 Pcs Small Elastic Rubber Bands | Soft Mini TPU Rubber Bands with No-Snag Stretch Hold for Braids, Ponytails and Daily Styling for Women and Teens
Price
$5.52
Rating
4.4
Reviews
25.5K
Latest month sales
B07FKVS8JS
Goody Ouchless Polyband Hair Ties, 500 Ct, Assorted, Latex Elastic Bands | Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
Price
$3.97
Rating
4.4
Reviews
21.7K
Latest month sales
B07PDLK1L8
Fashion Cute Navy Blue Bow Headband Back to School Headbands for Girls Toddlers.
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
3.2K
Latest month sales
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