Hair Bandana Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Bandana sales on Amazon US totaled 167,300 units in July 2026 (▲ 7.4% vs. the prior month), generating an estimated $1,597,070 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.6% of unit volume and 46.0% of revenue, while a typical listing is priced at $9.95. The keyword itself pulled 25,339 Amazon queries over the same period (▼ 27.4% MoM).
Zooming out to the 12-month window ending July 2026, the hair bandana Top 50 moved 1,350,650 units and $13,476,212 in cumulative sales — an average of 112,554 units and $1,123,018 per month. Monthly throughput topped out at 167,300 units in July 2026 and dipped to 80,850 in May 2026, leaving the latest reading 41.4% higher than August 2025.
Hair Bandana Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
167.3K
▲ 7.4% MoM
Monthly Revenue 2026/07
$1.6M
▲ 5.8% MoM
Top 10 Market Share 2026/07
49.6%
Hair Bandana Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair bandana listing on Amazon US in July 2026 is ASIN B08S31RWBK (Brand: Hicober), which sold 10,000 units at $9.99 apiece — equal to 6.0% of every unit tracked in this report.
The Top 10 ASINs account for 83,000 units and $734,310 in July 2026 — 49.6% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Bandana' on Amazon
July 2026
Is 49.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08S31RWBK
Hicober Microfiber Hair Towel Wrap for Women, Blue Grey Pink, 3-Pack | Soft, highly absorbent wrap helps hair dry faster and stays securely in place on curly, thick or long hair
10K
▲ 0.0%vs. prior month
$125.1K
latest month
12-month trend
B091669827
Pilamor Sports Headbands for Men 5 Pack,Sweatbands for Men Workout,Running
10K
▲ 25.0%vs. prior month
$96.7K
latest month
12-month trend
B0D2D1YLHL
Headbands for Women 8PCS, Summer-Exclusive Elastic Non Slip Hair Head Bands | Sweatbands head bands for women's hair, Soft Running Fashion Headband for Men & Women for Working Out, Travel, Daily Use
10K
▲ 0.0%vs. prior month
$67.6K
latest month
12-month trend
B0CRR2R22V
RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
10K
▲ 11.1%vs. prior month
$65.8K
latest month
12-month trend
B0DRCTMC5W
APIGANIZ 100% Cotton Bandanas, 21 x 21 inches, Set of 6
9K
▲ 12.5%vs. prior month
$89.9K
latest month
12-month trend
B0F12HQNR8
Headbands for Women - 6 Pack Wide Elastic Hair Bands | Stretchy Sweatbands Hair Bands | Soft Sports Thin Head Bands | Non-Slip Accessories Bands for Fashion, Washing Face, Workouts, Yoga, Daily Use
8K
▲ 14.3%vs. prior month
$78.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Bandana Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RIIQIICHY is the best-performing hair bandana brand in July 2026, moving 17,000 units across 2 ASINs for 20.5% of Top 10 volume. Hicober follows with 10,000 units (12.0%), ahead of Pilamor on 10,000 units (12.0%).
Volume is spread across 9 brands, with the top three holding 44.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.46 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RIIQIICHY
2 ASINs in Top 10
20.5%
Units
17K
Revenue
$111.4K
Avg. price
$6.46
B0CRR2R22V
$6.99·★4.6·2.4K revsRIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
Units sold10KB0BV5Z143H
$5.93·★4.6·2.2K revsRIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"
Units sold7K
Hicober
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$125.1K
Avg. price
$9.99
B08S31RWBK
$9.99·★4.6·34.8K revsHicober Microfiber Hair Towel Wrap for Women, Blue Grey Pink, 3-Pack | Soft, highly absorbent wrap helps hair dry faster and stays securely in place on curly, thick or long hair
Units sold10K
Pilamor
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$96.7K
Avg. price
$9.99
B091669827
$9.99·★4.5·9K revsPilamor Sports Headbands for Men 5 Pack,Sweatbands for Men Workout,Running
Units sold10K
Trending Hair Bandana Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F2F2VF1H booked 6K units at $6.99, with ▲ 100.0% MoM change. On the growth side, B0C71BXST3 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0CF5K5WXN close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2F2VF1H
Sumolux Head Hair Scarf for Women Like Satin Silk Scarf Bandana
Price
$6.99
Rating
4.4
Reviews
544
Latest month sales
B0C71BXST3
HAUHC Extra Wide Headbands for Women, 7'' Large Cotton Like Turban Knotted Bandana Head Bands for Women Non Slip, Boho Headbands for Women's hair bands for women's hair 6 Pack
Price
$6.61
Rating
4.4
Reviews
1.4K
Latest month sales
B0CF5K5WXN
YARIEW Boho Wide Bandana Headbands - Stretch Knotted Elastic Head Wraps for Women, Yoga, Workout, and Hair Accessories (6 Pack) | Elastic Head Bands Women's Hair Band Non-Slip Yoga Workout Head Wraps Hair Accessories for Women 6 Pack
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
466
Latest month sales
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