Hair Texture Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Texture Powder sales on Amazon US totaled 173,400 units in July 2026 (▼ 13.0% vs. the prior month), generating an estimated $2,659,514 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.2% of unit volume and 70.3% of revenue, while a typical listing is priced at $17.46. The keyword itself pulled 28,536 Amazon queries over the same period (▲ 28.2% MoM).
Zooming out to the 12-month window ending July 2026, the hair texture powder Top 50 moved 2,756,400 units and $42,526,883 in cumulative sales — an average of 229,700 units and $3,543,907 per month. Monthly throughput topped out at 349,800 units in December 2025 and dipped to 135,350 in May 2026, leaving the latest reading 31.4% lower than August 2025.
Hair Texture Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
173.4K
▼ 13.0% MoM
Monthly Revenue 2026/07
$2.7M
▼ 14.3% MoM
Top 10 Market Share 2026/07
73.2%
Hair Texture Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair texture powder listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 23.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $1,869,430 in July 2026 — 73.2% of unit volume and 70.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Texture Powder' on Amazon
July 2026
Is 73.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B0CXLYHYHN
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
20K
▼ 50.0%vs. prior month
$354.6K
latest month
12-month trend
B0BSVQ71QQ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 60 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, large 60 g size
10K
▲ 0.0%vs. prior month
$172.3K
latest month
12-month trend
B00390DN34
SexyHair Big Powder Play Hair Volumizing & Texturizing Powder | Colorless on Hair | Fragrance Free | Texture Powder For Men & Women | Root Lifter for All Hair Type
10K
▲ 0.0%vs. prior month
$219.5K
latest month
12-month trend
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B0DHQXZ61N
BlackMask Texture Powder for Men, Easy to Apply - Instantly Adds Texture & Volume, All-Natural Ingredients, Strong Hold, Hair Powder for Men (Pack of 1)
10K
▲ 25.0%vs. prior month
$136.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Texture Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing hair texture powder brand in July 2026, moving 57,000 units across 3 ASINs for 44.9% of Top 10 volume. BASED BODYWORKS follows with 20,000 units (15.7%), ahead of SexyHair on 10,000 units (7.9%).
With 8 brands splitting the Top 10 and 68.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.77 to $18.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
3 ASINs in Top 10
44.9%
Units
57K
Revenue
$604.5K
Avg. price
$10.77
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40KB0BSVQ71QQ
$15.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 60 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, large 60 g size
Units sold10KB0FKV1R9KQ
$6.99·★4.3·3.4K revsL3 Level 3 Sea Salt Texturizing Spray Creates Beachy Waves (3.38 fl oz) | Natural texture, light flexible hold, surf spray, casual hair finish
Units sold7K
BASED BODYWORKS
1 ASIN in Top 10
15.7%
Units
20K
Revenue
$354.6K
Avg. price
$17.73
B0CXLYHYHN
$17.73·★4.5·5.8K revsBASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
Units sold20K
SexyHair
1 ASIN in Top 10
7.9%
Units
10K
Revenue
$219.5K
Avg. price
$18.66
B00390DN34
$18.66·★4.4·19.3K revsSexyHair Big Powder Play Hair Volumizing & Texturizing Powder | Colorless on Hair | Fragrance Free | Texture Powder For Men & Women | Root Lifter for All Hair Type
Units sold10K
Trending Hair Texture Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D4NGDCT8 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0F43FT95Z close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D4NGDCT8
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 2)
Price
$35.00
Rating
4.5
Reviews
5.8K
Latest month sales
B0F43FT95Z
THEMANCODE Texture Powder for Men, Hair Styling Powder, 1.05 Oz | Natural Matte Texturizing Powder Adds Volume, High Hold for Short to Medium Hair, Gifts for Men, Him and Teen Boys
Price
$6.97
Rating
4.4
Reviews
499
Latest month sales
B0DHQXZ61N
BlackMask Texture Powder for Men, Easy to Apply - Instantly Adds Texture & Volume, All-Natural Ingredients, Strong Hold, Hair Powder for Men (Pack of 1)
Unlock to view ASIN details and product titles
Price
$14.05
Rating
4.4
Reviews
4.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this hair texture powder report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card