Oribe Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oribe Shampoo sales on Amazon US totaled 172,700 units in July 2026 (▼ 44.6% vs. the prior month), generating an estimated $7,280,270 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.9% of unit volume and 50.7% of revenue, while a typical listing is priced at $45.16. The keyword itself pulled 31,588 Amazon queries over the same period (▲ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the oribe shampoo Top 50 moved 2,145,900 units and $88,061,520 in cumulative sales — an average of 178,825 units and $7,338,460 per month. Monthly throughput topped out at 311,700 units in June 2026 and dipped to 114,900 in May 2026, leaving the latest reading 0.1% higher than August 2025.
Oribe Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
172.7K
▼ 44.6% MoM
Monthly Revenue 2026/07
$7.3M
▼ 41.9% MoM
Top 10 Market Share 2026/07
53.9%
Oribe Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oribe shampoo listing on Amazon US in July 2026 is ASIN B0891843GC (Brand: Pureology), which sold 20,000 units at $38.00 apiece — equal to 11.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 93,000 units and $3,688,110 in July 2026 — 53.9% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oribe Shampoo' on Amazon
July 2026
Is 53.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B003E1CYHO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend
B07BHCB9Y2
PURA D'OR Gold Label Anti-Thinning Biotin Shampoo & Conditioner, 16oz x2 | Thicker-Looking Hair, Clinically Tested, Botanical Extracts, Aloe Vera Base, Men & Women, Sulfate-Free, Natural Earthy Scent
10K
▼ 50.0%vs. prior month
$399.9K
latest month
12-month trend
B07D37PQGL
Olaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
10K
▼ 75.0%vs. prior month
$340K
latest month
12-month trend
B084C2PC69
OUAI Detox Shampoo - Clarifying Shampoo for Build Up (10 Fl Oz) | Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care
10K
▲ 0.0%vs. prior month
$340K
latest month
12-month trend
B084BW599K
OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Thin Hair (10 Fl Oz) | Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight, Color-Safe, Sulfate Free
9K
▼ 10.0%vs. prior month
$285.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oribe Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OUAI is the best-performing oribe shampoo brand in July 2026, moving 27,000 units across 3 ASINs for 29.0% of Top 10 volume. Pureology follows with 20,000 units (21.5%), ahead of Tea Tree on 10,000 units (10.8%).
With 7 brands splitting the Top 10 and 61.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.00 to $43.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OUAI
3 ASINs in Top 10
29.0%
Units
27K
Revenue
$1.1M
Avg. price
$43.33
B084C2PC69
$34.00·★4.6·7.1K revsOUAI Detox Shampoo - Clarifying Shampoo for Build Up (10 Fl Oz) | Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care
Units sold10KB084BW599K
$32.00·★4.4·4.1K revsOUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Thin Hair (10 Fl Oz) | Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight, Color-Safe, Sulfate Free
Units sold9KB084ZWKJ8S
$64.00·★4.3·3.8K revsOUAI Fine Shampoo and Conditioner Set (10 Fl Oz) | Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin & Shea Butter - Free of Parabens & Phthalates
Units sold8K
Pureology
1 ASIN in Top 10
21.5%
Units
20K
Revenue
$760K
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20K
Tea Tree
1 ASIN in Top 10
10.8%
Units
10K
Revenue
$200K
Avg. price
$20.00
B003E1CYHO
$20.00·★4.6·61.4K revsTea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
Units sold10K
Trending Oribe Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07ZJ82DFL leads positive momentum with ▲ 25.0% MoM growth on 5K units, with B07X9RYMJJ close behind at ▲ 12.5% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZJ82DFL
Davines OI Conditioner, Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying, Protects Structure & Adds Shine with Antioxidant Roucou Oil - Softens & Detangles
Price
$50.00
Rating
4.6
Reviews
3.9K
Latest month sales
B07X9RYMJJ
ORIBE Conditioner For Magnificent Volume - Adds Volume & Thickness - 6.8oz | Weightless Volumizing Conditioner - Adds Body, Volume & Lift - Strengthens & Moisturizes Hair - For Fine & Medium Hair
Price
$52.00
Rating
4.5
Reviews
913
Latest month sales
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