Hair Serum For Hair Growth Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Serum For Hair Growth sales on Amazon US totaled 598,000 units in July 2026 (▼ 23.2% vs. the prior month), generating an estimated $23,675,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 64.5% of revenue, while a typical listing is priced at $30.56. The keyword itself pulled 14,276 Amazon queries over the same period (▼ 7.6% MoM).
Zooming out to the 12-month window ending July 2026, the hair serum for hair growth Top 50 moved 7,187,500 units and $289,089,306 in cumulative sales — an average of 598,958 units and $24,090,776 per month. Monthly throughput topped out at 779,000 units in June 2026 and dipped to 369,100 in May 2026, leaving the latest reading 17.1% higher than August 2025.
Hair Serum For Hair Growth Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
598K
▼ 23.2% MoM
Monthly Revenue 2026/07
$23.7M
▼ 19.7% MoM
Top 10 Market Share 2026/07
51.8%
Hair Serum For Hair Growth Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair serum for hair growth listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 15.1% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $15,276,700 in July 2026 — 51.8% of unit volume and 64.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Serum For Hair Growth' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B0DGR9J7LB
Force Factor Hair Growth Accelerator Soft Chews with Lustriva | Hair Growth Vitamins for Women & Men with Clinically Studied Lustriva & Biotin for Thicker, Fuller Hair, 60 Soft Chews
30K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B09WMT8HYB
The Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair
20K
▼ 33.3%vs. prior month
$480K
latest month
12-month trend
B0B57PZ2B2
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
20K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Serum For Hair Growth Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing hair serum for hair growth brand in July 2026, moving 110,000 units across 2 ASINs for 35.5% of Top 10 volume. WEEM follows with 70,000 units (22.6%), ahead of Mielle Organics on 40,000 units (12.9%).
With 8 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
2 ASINs in Top 10
35.5%
Units
110K
Revenue
$9.7M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90KB0B57PZ2B2
$88.00·★4.4·3.9K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold20K
WEEM
1 ASIN in Top 10
22.6%
Units
70K
Revenue
$2.4M
Avg. price
$34.95
B08FGZSW8L
$34.95·★4.4·27.9K revsWEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
Units sold70K
Mielle Organics
1 ASIN in Top 10
12.9%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
Trending Hair Serum For Hair Growth Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003JKFEL8 booked 10K units at $20.00, with ▲ 0.0% MoM change. On the growth side, B0FPLWRD1Y leads positive momentum with ▲ 700.0% MoM growth on 8K units, with B07J55YHGD close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003JKFEL8
Moroccanoil Treatment Hair Oil
Price
$20.00
Rating
4.7
Reviews
91.7K
Latest month sales
B0FPLWRD1Y
Minoxidil for Men and Women, Hair Growth Serum with Biotin, Rosemary and Batana for Hair Beard Regrowth Treatments Extra Strength Hair Loss Solution, Clinically Proven to Regrow Thicker, 60ML
Price
$12.74
Rating
4.6
Reviews
396
Latest month sales
B07J55YHGD
PURA D'OR Hair Thinning Therapy Energizing Scalp Serum 4oz w/Copper Tripeptide, Biotin, Caffeine, Plant Stem Cell, Catalase & DHT Balance, Rosemary Green Tea Leaf Extract, All Hair Types, Men Women | Stronger-Looking Roots, Clinically Tested, Caffeine, Peptides, Rosemary, Green Tea, Daily Care, Sulfate-Free, Men & Women
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.2
Reviews
5.5K
Latest month sales
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