Epais Hair Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Epais Hair Serum sales on Amazon US totaled 270,100 units in July 2026 (▼ 19.2% vs. the prior month), generating an estimated $7,665,809 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.1% of unit volume and 46.3% of revenue, while a typical listing is priced at $25.95. The keyword itself pulled 25,781 Amazon queries over the same period (▲ 10.4% MoM).
Zooming out to the 12-month window ending July 2026, the epais hair serum Top 50 moved 2,394,750 units and $75,494,012 in cumulative sales — an average of 199,563 units and $6,291,168 per month. Monthly throughput topped out at 334,100 units in June 2026 and dipped to 124,650 in May 2026, leaving the latest reading 74.3% higher than August 2025.
Epais Hair Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
270.1K
▼ 19.2% MoM
Monthly Revenue 2026/07
$7.7M
▼ 21.8% MoM
Top 10 Market Share 2026/07
44.1%
Epais Hair Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold epais hair serum listing on Amazon US in July 2026 is ASIN B0012BNVE8 (Brand: Rogaine), which sold 30,000 units at $49.97 apiece — equal to 11.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 119,000 units and $3,546,280 in July 2026 — 44.1% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Epais Hair Serum' on Amazon
July 2026
Is 44.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0012BNVE8
Men's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
30K
▼ 25.0%vs. prior month
$1.5M
latest month
12-month trend
B0GQJWBFZ6
Viviscal Hair Growth Supplements for Women, 60 Tablets, 1 Month | For Thicker & Fuller Hair, Thinning Hair Support, Biotin & Marine Collagen, Drug-Free
10K
▲ 11.1%vs. prior month
$399.9K
latest month
12-month trend
B09P8FYJJL
Bare Anatomy Ultra Smoothing Hair Serum Powered By Carbohydrate Complex & Niacinamide | Serum for Smooth & Shiny Hair | For Dry & Frizzy Hair | Women & Men | 100 ml
10K
▲ 11.1%vs. prior month
$116K
latest month
12-month trend
B0BCR43SCW
L'Oreal Paris Elvive Hyaluron Plump Moisture Plump Hair Serum for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, Paraben-Free, 4.4 Fl Oz
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B0CGS2D8J8
Dr. Groot Miracle in Shower Moisturizing Treatment for Hair Loss, Korean Hair Care Rinse, Rosemary Oil for Smooth, Healthier-Looking Hair in 5 Seconds, Scalp Revitalizing Solution
10K
▲ 0.0%vs. prior month
$330K
latest month
12-month trend
B0DK263J67
Dr. Groot Hair Thickening Conditioner For Hair loss, Thinning Hair, Korean Hair Care, Biotin Scalp Treatment, Clinically Tested, Thicker Hair, Reduces Oil
10K
▼ 50.0%vs. prior month
$318.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Epais Hair Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rogaine is the best-performing epais hair serum brand in July 2026, moving 30,000 units across 1 ASIN for 25.2% of Top 10 volume. Dr. Groot follows with 20,000 units (16.8%), ahead of L'Oreal Paris on 19,000 units (16.0%).
Volume is spread across 8 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.66 to $49.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rogaine
1 ASIN in Top 10
25.2%
Units
30K
Revenue
$1.5M
Avg. price
$49.97
B0012BNVE8
$49.97·★4.2·28.7K revsMen's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
Units sold30K
Dr. Groot
2 ASINs in Top 10
16.8%
Units
20K
Revenue
$648.1K
Avg. price
$28.49
B0CGS2D8J8
$27.99·★4.4·2.1K revsDr. Groot Miracle in Shower Moisturizing Treatment for Hair Loss, Korean Hair Care Rinse, Rosemary Oil for Smooth, Healthier-Looking Hair in 5 Seconds, Scalp Revitalizing Solution
Units sold10KB0DK263J67
$28.99·★4.5·1.7K revsDr. Groot Hair Thickening Conditioner For Hair loss, Thinning Hair, Korean Hair Care, Biotin Scalp Treatment, Clinically Tested, Thicker Hair, Reduces Oil
Units sold10K
L'Oreal Paris
2 ASINs in Top 10
16.0%
Units
19K
Revenue
$236.5K
Avg. price
$12.66
B0BCR43SCW
$7.97·★4.6·6.1K revsL'Oreal Paris Elvive Hyaluron Plump Moisture Plump Hair Serum for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, Paraben-Free, 4.4 Fl Oz
Units sold10KB0083H8ASG
$17.35·★4.7·10.5K revsL'Oréal Paris Elvive Extraordinary Oil Miracle Hair Serum, Intense Nourishment, Up to 6x more Shine, up to 230° heat protection, suitable for all hair types, 100ml
Units sold9K
Trending Epais Hair Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GQJWBFZ6 booked 10K units at $39.99, with ▲ 11.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GQJWBFZ6
Viviscal Hair Growth Supplements for Women, 60 Tablets, 1 Month | For Thicker & Fuller Hair, Thinning Hair Support, Biotin & Marine Collagen, Drug-Free
Price
$39.99
Rating
4.3
Reviews
30.3K
Latest month sales
B09P8FYJJL
Bare Anatomy Ultra Smoothing Hair Serum Powered By Carbohydrate Complex & Niacinamide | Serum for Smooth & Shiny Hair | For Dry & Frizzy Hair | Women & Men | 100 ml
Price
$9.99
Rating
4.6
Reviews
2.5K
Latest month sales
B0FNFCPFW4
Pantene Abundant & Strong Daily Scalp Serum, Strengthens Scalp’s Hold on Roots, 2 oz
Unlock to view ASIN details and product titles
Price
$19.97
Rating
4.4
Reviews
608
Latest month sales
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