Rhute Hair Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rhute Hair Serum sales on Amazon US totaled 319,000 units in July 2026 (▼ 27.0% vs. the prior month), generating an estimated $10,241,340 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 39.0% of revenue, while a typical listing is priced at $32.85. The keyword itself pulled 16,398 Amazon queries over the same period (▼ 29.1% MoM).
Zooming out to the 12-month window ending July 2026, the rhute hair serum Top 50 moved 3,527,750 units and $117,976,274 in cumulative sales — an average of 293,979 units and $9,831,356 per month. Monthly throughput topped out at 437,000 units in June 2026 and dipped to 192,100 in May 2026, leaving the latest reading 45.1% higher than August 2025.
Rhute Hair Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
319K
▼ 27.0% MoM
Monthly Revenue 2026/07
$10.2M
▼ 29.6% MoM
Top 10 Market Share 2026/07
40.8%
Rhute Hair Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rhute hair serum listing on Amazon US in July 2026 is ASIN B0012BNVE8 (Brand: Rogaine), which sold 30,000 units at $49.97 apiece — equal to 9.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $3,992,800 in July 2026 — 40.8% of unit volume and 39.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rhute Hair Serum' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0012BNVE8
Men's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
30K
▼ 25.0%vs. prior month
$1.5M
latest month
12-month trend
B09WMT8HYB
The Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair
20K
▼ 33.3%vs. prior month
$480K
latest month
12-month trend
B0BCR43SCW
L'Oreal Paris Elvive Hyaluron Plump Moisture Plump Hair Serum for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, Paraben-Free, 4.4 Fl Oz
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B0C6XJMSGP
Botanic Hearth Rosemary Oil for Hair Growth - 6.7 Fl oz | Enriched with Biotin, Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | Suitable For All Hair Types
10K
▲ 0.0%vs. prior month
$179.3K
latest month
12-month trend
B0CGS2D8J8
Dr. Groot Miracle in Shower Moisturizing Treatment for Hair Loss, Korean Hair Care Rinse, Rosemary Oil for Smooth, Healthier-Looking Hair in 5 Seconds, Scalp Revitalizing Solution
10K
▲ 0.0%vs. prior month
$330K
latest month
12-month trend
B0DK22L979
Dr. Groot Award-Winning Hair Thickening Serum for Hair Loss, Thinning Hair, Korean Hair Care, Scalp Treatment, Clinically Tested, Thicker, Reduces Oil, Roll On
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rhute Hair Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rogaine is the best-performing rhute hair serum brand in July 2026, moving 30,000 units across 1 ASIN for 23.1% of Top 10 volume. The Ordinary follows with 20,000 units (15.4%), ahead of Dr. Groot on 20,000 units (15.4%).
Volume is spread across 9 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $24.00 to $49.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rogaine
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$1.5M
Avg. price
$49.97
B0012BNVE8
$49.97·★4.2·28.7K revsMen's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
Units sold30K
The Ordinary
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$480K
Avg. price
$24.00
B09WMT8HYB
$24.00·★3.9·1.6K revsThe Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair
Units sold20K
Dr. Groot
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$590K
Avg. price
$26.99
B0CGS2D8J8
$27.99·★4.4·2.1K revsDr. Groot Miracle in Shower Moisturizing Treatment for Hair Loss, Korean Hair Care Rinse, Rosemary Oil for Smooth, Healthier-Looking Hair in 5 Seconds, Scalp Revitalizing Solution
Units sold10KB0DK22L979
$26.00·★2.9·284 revsDr. Groot Award-Winning Hair Thickening Serum for Hair Loss, Thinning Hair, Korean Hair Care, Scalp Treatment, Clinically Tested, Thicker, Reduces Oil, Roll On
Units sold10K
Trending Rhute Hair Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FNFCPFW4 booked 10K units at $19.97, with ▲ 25.0% MoM change. On the growth side, B0GGQMYLXM leads positive momentum with ▲ 100.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNFCPFW4
Pantene Abundant & Strong Daily Scalp Serum, Strengthens Scalp’s Hold on Roots, 2 oz
Price
$19.97
Rating
4.4
Reviews
608
Latest month sales
B0GD1KRPT3
Be Bodywise Hair Growth Serum Roll On - 5% Saw Palmetto, 3% Rosemary Oil for Hair Growth, 3% Fenugreek,1% Caffeine Herbasome | Serum for Hair Loss & Hair Regrowth For Men & Women 25ml/0.84 fl oz
Price
$30.00
Rating
4.0
Reviews
2.1K
Latest month sales
B0GGQMYLXM
VT COSMETICS PDRN Reedle Shot Brush Hair Serum, Cooling & Refreshing Scalp Care with Vegan PDRN, Caffeine & Spicule Complex, Lightweight & Non-Greasy Daily Scalp Solution, 3.38 fl oz / 100 mL
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.5
Reviews
210
Latest month sales
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